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“Technology never rests, it’s always eager to find something better.”

Development of the concept of cloud computing is a fine example in this context.

Cloud computing promotes productivity by optimizing IT resources. It’s not a pie in the sky, rather it is here to “stay.” But what brings in the role of cloud computing or how is it different from Virtual private servers or dedicated servers, and why to shift to cloud is still a talking point. Instead of leaving you to sleep on this topic, we will guide you about the benefits of switching to cloud computing from VPS.

Virtual private servers:

Virtual Private server is a blend of dedicated and shared hosting servers. It can be better understood as “virtual machine” that caters to the requirement of an individual user just like the dedicated server, but like shared, it is installed on a single physical server with limited users.

Cloud computing delivers on-demand resources used for computing, starting from applications to data centers over the internet with a pay-as-you-go model. The term common between cloud hosting and VPS is “Virtualization.”

Cloud server and VPS work on the virtualization concept and use resources from one hypervisor. But still there are some differences in their operation:

• Cloud servers pool resources of multiple machines while VPS works on single physical server.
• Cloud VMs have greater reliability as compared to VPS.
• Security of data and backup plans of Cloud servers are more efficient.
• Cloud assures zero downtime as nodes take over each other in case of any failure, unlike VPS, where one machine down means downtime.

Switching to cloud from VPS:

According to a survey by Rightscale, “17 percent of enterprises now have more than 1,000 VMs in public cloud, up from 13 percent in 2015.”

Many of us enjoy bicycle rides more than bikes, but if you have to reach somewhere on time, you won’t risk choosing bicycle. Thus, our choice depends upon our necessity.

The speed, availability, accessibility and most importantly, flexibility required by growing businesses, needs a ready solution in the form of Cloud computing. More than earning customers, it’s important to create an experience that drive customer loyalty. Cloud offers such automated solutions to enhance customer management, something that is not found in VPS.

Major benefits of Cloud computing over VPS are:

1. Continuity of Business

Cloud’s automatic failover mechanism ensures continuity of your business even during network failures, or any other hindrances. If your cloud runs into any issue, it will automatically start in another node without disturbing the workflow.

2. Scalability

Virtual private servers do not give you the freedom to expand in case of increased loads as they come with limited resources and scalability. But cloud servers provide you the benefit of upscaling.

3. Price:

Who doesn’t like saving? With cloud’s pay-as-you-go system you need to pay only for what you consume, better than a fixed monthly expense as in VPS.

4. Performance:

Cloud works upon the model of distributive architecture, and hence offers par excellence speed and reliability.

5. Accessibility

“Cloud is about how you do computing, not where you do computing.”- Paul Marity.

Professionals these days hardly prefer a single desktop, they work on smartphones, tablets, or laptops as they come handy. Cloud is a blessing for them, as it allows accessibility from anywhere as and when required.

Summing up:

“Cost, scalability and agility have made cloud computing strategic to business success”. – Dan Phillips, CEO and Co-Founder, Cloud Health Technologies.

Switching to cloud computing can be strategic move for your business. But don’t take this decision merely because everyone else is doing. Rather, identify your business needs, and see how embracing cloud can not only reduce your IT cost but also help you focus on your business.

There has been much debate going on whether to use sub directories or sub domains as part of internet marketing campaign. The following are some of the advantages of having sub domains.

1. It is easy to get words that can make you stand out without losing the value of the brand name through subdomains.
2. If properly configured subdomains can be used for increasing search engine ranking positions.
3. If the subdomains created are having organized hierarchy it is easy to use for different purposes.
4. As Search Engines treat subdomains separately as a new domain ranking penalties will not affect the main domain even if the subdomain is affected with ranking algorithm.
5. Being successful through many subdomains will boost the rankings of the main domains.
6. As it is easy to assign a different IP address for a subdomain web pages can be hosted on a different country upon convenience.
7. Using subdomains it is easy to geotarget on different countries by providing different language websites.
8. It is easy to categorize various departments of the organization under different sub domains.
9. Content of the website which require more attention can be separated into a subdomain which is easier to configure without affecting the main website.
10. Most of the web hosting and domain name service providers don’t take extra charges for hosting subdomains.

In the last few years the money that is spent for advertising on mobile devices has been increased tremendously. There are several advantages of mobile marketing over traditional advertising methods. The following are some of the advantages of using mobile for advertising methods.

Present Everywhere
Most of the people using mobile phones keep their devices near themselves during most of the time in a day. Currently majority of population have mobile phones and browse media through them. Due to these reasons customers can be reached almost instantly. As customers can be interrupted during their usage, marketers can utilize at what time customers feel free to be interrupted.

Minimizing Errors in Targeting 
There might be several errors in targeting customers through mobile medium. This includes clearing cookies, changing IPs, changing locations etc. By properly tracking the IDs allocated to mobiles better targeting can be obtained. This will be helpful in finding out whether the user has been contacted earlier. Getting information about the Wifi networks and Internet Service provider information will also be useful in targeting customers.

Timely Ads at Apt Locations
As most of the users are always online it will be helpful in finding out at what time they use the specific Apps and where they will be located at a particular time. Finding out the time taken to reply to an Advertisement or SMS is also crucial in the case of Mobile Advertising. Generating QR Codes and using them through mobile devices can also be used in case a user is at a specific location.

One of the most important thing to be considered while registering a domain is the domain extensions. This is also known as TLD or Top Level Domain name extension. Several studies that are conducted with respect to internet marketing states that the extensions does not have significant effects on search engine rankings. However there are several advantages of using new domain extensions as part of marketing through internet.

Domain extensions can be chosen with respect to the country which the website has prominant audience. This also gives clue for search engines that the website is concentrating its business to a particular country. It has been found that traditional domain extensions like .com and .org dominate the search engine rankings.

As most of the new domain extensions are very costly compared to the commonly available domain extensions spammy content providers will not be choosing such domains. This can also make the Search Engines like Google to consider specific domains having appropriate domains extensions as a ranking signal in the future.

However as some of the new domain extensions are having keywords which can be seem as spammy can mislead the users. As a matter of fact websites verified by Google through webmaster will be constantly checking for spam related issues websites having better content will rank higher on search engine results page.

The number of people who uses internet connection on mobile devices has increased significantly in the recent years. Companies spending on mobile marketing has also increased in the recent past. So it is essential to make the mobile apps marketing to be part of the marketing strategy. The top reasons why mobile apps should be integrated with seo is given below.

Number of Mobile App Users
More and more people are buying mobile devices every day. The number of mobile apps being installed on the smartphones also increases every day as per several statistics. This is also critical for non it companies also making mobile apps. The time spent on mobile phones also shows increase in the recent past. It has also been found that the time spent on browsers is around 20% wheras the time spent on mobile devices are around 80%.

Competitive Mobile App Stores
As there are plenty of Mobile Apps in the Android and iOS Apps store competition is very high. However most of the apps are not optimized to be easy to find out. Use of proper keywords in title and descriptions are not effectively used by most mobile apps. Also most of the Mobile Apps downloaded to the device are free. Through Free Apps it is easy to market the content to the audience.

Unique User Experience
Majority of Mobile Apps have unique user interface which are easy to navigate than websites. Use mobile apps to get things done is convenient compared to other devices. Overall ease of use is also greater in the case of Mobile Apps. This is due to the fact that minimum number of clicks is required to perform most of the actions. The efficiency of the Mobile is also higher as it can be made secure in many ways. Sharing information having privacy is also possible in Mobile Apps.

The Domain Name System or DNS is the main part of internet which matches the domain name to the IP Address on which the website is hosted. This is done because it is not easy to remember the IP address. DNS also provides information about the domain names which commonly include Email Services. Without DNS the user will only be able to visit the visit through the IP address.

How does DNS Work

1. The client enters the domain name www.yourcompany.com in the address bar of the browser. The client computer first checks its own DNS cache for this information. If Cache has been cleared or using the website for the first time it will not show the IP
2. The query from the client computer is then redirected to the Internet Service Provider’s (ISP) DNS Server. The Internet Service Provider’s DNS server checks its own cache and it will not be there if accessed the domain name for the first time.
3. The Internet Service Provider’s DNS server redirect the query to the Root DNS Server. Every DNS server will be having a file which contains a list of all the root DNS servers.
4. The root DNS server keeps the information regarding top level DNS servers (.com .net .org etc) location and return the information to the Internet Service Provider’s DNS server.
5. This will be further redirected to the Top Level DNS server (Nameserver). Each TLD (Top Level Domain .com .net .org etc) will be having its own name servers.
6. The Top Level DNS server will be having information (DNS Record) about the IP for the domain name yourcompany.com and this information will be returned to the Internet Service Provider’s DNS server. Usually the A Name record (Address Record) will be having an Expiration value which directs to seek after the time.
7. The Internet Service Provider’s DNS server redirects the query to the actual DNS server for yourcompany.com domain.
8. The DNS server for yourcompany.com returns the IP address of the host of yourcompany.com to the Internet Service Provider’s DNS server.
9. Then the ISP’s DNS server sends the IP address to the client computer to access the website at yourcompany.com

This whole process of working related to DNS happens in Milliseconds for completion.

ISP Blocking of Website
Just because a user is connected to internet does not mean that he have access to everything available over internet. Sometimes Internet Service providers block access to certain websites. Usually potentially illegal content are blocked. Web pages asking for user information without Privacy controls can also lead to blocking by ISP.

In such cases it can be accessed using the IP address of the website. This IP can be obtained by typing “tracert www.yourcompany.com” in the Command Window (Usually the First IP visible). Using proxy servers such websites can be accessed to see whether the ISP has blocked the website.

Clear Cache
The DNS cache keeps a record of sites that you have recently visited on your computer. If that gets corrupted, you may have issues opening sites that were previously accessible without problems. If an unreachable website is in the cache, type ipconfig /flushdns in Run Command Box to clear the cache. In most cases the website will be visible after this.

Anti Virus and Firewall
Sometimes installing an External Firewall or Antivirus can block certain websites and disabling them and browsing can show up the website.