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While browsing internet on mobiles some of us might be feeling difficult to navigate through the screen. As more and more people are browsing internet from mobile Google has recently changed its algorithm to make sure that proper websites having content accessible to be visible on Google search results page. These website found via the Google results will be easy to read also.

If a website is not loading properly on a mobile visitors usually close the window or go back to the previous page. And Google has confirmed that users who have abandoned such websites used to visit mobile friendly websites.

Google has earlier warned webmasters to create websites that are easy to read on different mobile devices and easy to navigate. Earlier this year there were badges coming up on search engine results page to show that the website will be mobile friendly. And last month a major update came from Google which gave emphasis to mobile friendly websites while people search on internet.

While there are many other signals Google value while taking into consideration of ranking results mobile friendliness has become the primary criteria for getting high rank for websites. It has also been said about mobile friendly websites that the bounce rates are much lower for such websites.

There is a tool provided by Google to check the mobile friendliness which can be used by webmasters for checking the ranking factors. Even if the website is not ranking high after redesign process to make it mobile friendly can increase the ranking on Google.

Here are some best practices to follow to optimize your website for mobile devices:

1. Responsive Web Design

   Ensure your website is mobile-friendly and responsive. This means it adapts and displays properly on various screen sizes and devices. Responsive design helps provide a consistent user experience across different mobile devices.

2. Mobile Page Speed

   Optimize your website’s loading speed for mobile devices. Mobile users have less patience for slow-loading pages, so consider minimizing file sizes, optimizing images, leveraging browser caching, and reducing server response time to improve mobile page speed.

3. Mobile-Friendly Navigation

   Make sure your website’s navigation is user-friendly on mobile devices. Use a simple and intuitive menu structure that is easy to navigate with a touch interface. Avoid complex dropdown menus or tiny links that are difficult to tap accurately.

4. Optimize Content for Mobile

   Format your content to be easily readable on mobile devices. Use legible font sizes, proper line spacing, and clear headings. Break up long paragraphs into smaller sections, and consider using bullet points or lists to improve readability.

5. Accelerated Mobile Pages (AMP)

   Consider implementing Accelerated Mobile Pages, which are lightweight versions of web pages designed for fast loading on mobile devices. AMP can significantly improve mobile page speed and may receive preferential treatment in mobile search results.

6. Mobile-Friendly Pop-ups

   If you use pop-ups or interstitials on your website, ensure they are mobile-friendly. Google penalizes intrusive pop-ups that hinder the user experience on mobile devices. Use smaller and less obtrusive formats or ensure they are easily dismissible.

7. Optimize Metadata and Titles

   Write concise and compelling meta descriptions and page titles that are optimized for mobile search. Keep in mind that mobile search results have limited space, so make your titles and descriptions concise yet informative.

8. Mobile-Specific Keywords

   Research and target mobile-specific keywords that users are likely to search for on their mobile devices. Mobile search behavior can differ from desktop search, so optimize your content to align with mobile users’ intent and queries.

9. Local SEO for Mobile

   If your website serves a local audience, optimize it for local mobile search. Include your business address, phone number, and other relevant local information. Utilize Google My Business and other local directories to enhance your local mobile presence.

10. Mobile Usability Testing

    Regularly test your website on various mobile devices and screen sizes to identify any usability issues. User experience is crucial for mobile ranking, so gather feedback and make improvements to ensure a smooth and user-friendly mobile experience.

By implementing these mobile optimization strategies, you can improve your website’s visibility and ranking on mobile devices in Google search results.

Several SEO techniques are trending and can help boost organic traffic and rankings. The following are the main factors that will be going to affect the Search Engine Optimization strategies.

1. Mobile-First Optimization: With the increasing use of mobile devices, optimizing your website for mobile is crucial. Ensure your site is mobile-friendly, loads quickly, and provides a seamless user experience across different screen sizes.
2. Voice Search Optimization: As voice assistants become more popular, optimizing your content for voice search is essential. Focus on long-tail keywords, natural language phrases, and providing concise, conversational answers to common queries.
3. High-Quality and Relevant Content: Creating valuable, informative, and engaging content is vital for SEO success. Focus on producing in-depth articles, blog posts, videos, and infographics that address your audience’s needs and provide unique insights.
4. User Experience (UX) Optimization: Google’s algorithm increasingly prioritizes user experience. Ensure your website is easy to navigate, has clear calls-to-action, fast loading times, and provides a positive overall user experience.
5. Featured Snippets and Structured Data: Implement structured data markup to help search engines understand your content better and increase the chances of appearing in featured snippets. This can enhance visibility and attract more organic traffic.
6. E-E-A-T and Expertise: Google is upgrading the concept of E-A-T with an additional ‘E’ for experience. The new E-E-A-T acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Establish yourself as an industry expert by creating high-quality, well-researched content and showcasing your expertise through guest blogging, interviews, and speaking engagements.
7. Core Web Vitals: Core Web Vitals, such as page speed, responsiveness, and visual stability, play a significant role in user experience and SEO. Optimize your website to meet these vital metrics and provide a smooth browsing experience.
8. Local SEO: For businesses targeting local customers, optimizing for local search is crucial. Create and optimize your Google My Business listing, focus on local keywords, and ensure consistent NAP (Name, Address, Phone Number) information across online directories.
9. User Intent Optimization: Understanding user intent and aligning your content with search queries is essential. Conduct keyword research to identify user intent and create content that directly addresses their needs and search queries.
10. Video Optimization: Video content continues to gain popularity. Optimize your videos for SEO by using relevant keywords in titles, descriptions, and tags, transcribing videos, and ensuring fast loading times.

Also, you can optimize the website for improving the following:

Incoming and Outgoing Links from a Domain 82%
It has been found that the most dominant factors regarding SEO is based on the factors like quantity of links in numbers, up to what extend a domain can be trusted and  Google page rank for the domain.

Incoming and Outgoing Links from a Web Page – 81%
The second set of factors is depending upon the factors concerning web pages like Page rank, level of trust, the number of links pointing towards the root domain, distribution of anchor texts in the links, quality of the links going out and coming to the web page as well as nature of Spam links etc.

Keywords and Content on a Web Page – 78%
The third important set of factors is the relevance of the content on the web page, use of keywords on the page, arrangement of the topic on the web page based on the hierarchal structure etc. The quality as well as quantity of the content is also important as far as SEO is concerned.

Existence of Keywords in the Web page – 65%
These set of factors generally contribute to the traffic to the web page and the engagement of users once inside the web page. These generally include visitor traffic, Click through rate and other domain level factors. The length of the web page and the use of non keywords inside the web page will come under this section.

Brand Mentions Relevant to the Domain – 58%
The next section of factors that is having importance is the mention of brand offline. These will include the mentioning of domain name related to the brand and the mention of branded terms in offline media such as newspapers and classifieds.

Use of Keywords Relevant to Domain – 49%
One of the over concerning  factor that is concerned with the domain name is the exact match domain in which keywords are used in the domain. This sometimes includes usage of all keywords in the domain or using a portion of keywords in the domain.

Domain Name and Certificates – 40%
With the advent of many domain extensions it is difficult to conclude which domain to choose from. Google has announced that it treats most domains up to same extend while country specific domains play vital role in local search engine optimization practices. The usage of HTTPS in the domain is also having importance as far as SEO factors are concerned. The length of the domain is also of concern because of the truncating effect in mobile search.

Social Media sharing related to Web Page – 39%
The number of shares on various social networking platforms like Facebook, Twitter and Google Plus have important role in determining the relevancy of a web page. The quality of the content on Facebook Share, Tweets and Google Plus One also contribute towards the ranking factors.

There are a few more factors which you can optimize for improving the website performance:

• Mobile Friendly Pages
• Quality of Answers that might solve the Query
• Usage of Content and Keywords in the Web page
• ability to Read and Use the web page easily for all kind of users.
• social Influencing factors like Shares and Likes.
• Speed of Web Page Loading on various devices.
• Usage of HTTPS on the Domain
• URL structure and Internal Links related to the web page
• Authority of the Domain and Web Page relevant to the subject of the Query

The way people search for information over Google has changed the algorithms and it is essential to stick to the user friendliness as far as SEO is concerned. Optimizing the websites with respect to conversion has increased the scope of Conversion Rate Optimization. Understanding about the intend of the user is necessary to improve the conversion rate. The following are some of the tips for improving the website conversion rate.

Here are some tips to help you boost your conversion rates:

1. Clear and Compelling Call-to-Action (CTA): Matching the Call to Action inside the Landing page with the user intend is essential for improving Conversion. Place clear and visually prominent CTAs throughout your website, guiding visitors to take the desired action. Use action-oriented language and make the benefits of taking the action clear.
2. Streamline Website Navigation: Ensure your website’s navigation is intuitive and user-friendly. Make it easy for visitors to find what they’re looking for and move smoothly through the conversion process. Simplify forms and minimize the number of steps required to complete actions.
3. Use Social Proof: Incorporate social proof elements, such as testimonials, reviews, case studies, and client logos, to build trust and credibility with your audience. Highlight positive experiences and demonstrate how your products or services have benefited others. It has been known that the major reasons why people search on internet are for Doing Something, Knowing Something and Going Somewhere. Understanding which is this factor that drives traffic is essential for improving the conversion.
4. Optimize Landing Pages: Create dedicated landing pages tailored to specific campaigns or offers. Ensure they have a clear and compelling headline, concise messaging, relevant visuals, and a prominent CTA that aligns with the campaign’s objective. Creating content with the right Keywords in it for answering the questions the user is typing on the search box is necessary to improve the Conversion rate.
5. Implement A/B Testing: Conduct A/B testing to experiment with different variations of your website elements, such as headlines, images, colors, CTAs, and form fields. Test one element at a time to determine what resonates best with your audience and drives higher conversions. Focusing on adding content in the form of Blogs, Images and Videos along with Landing pages to fulfill the different needs of customers is good for improving the Conversion Rate Optimization.
6. Personalize User Experience: Leverage personalization techniques to deliver a tailored experience to your visitors. Use dynamic content based on their demographics, browsing history, or past interactions with your website to make their experience more relevant and engaging. Answering questions in a realistic way is essential to deal with the user intend which will improve the conversion. Identifying Navigational, Informational, Commercial And Transactional queries will help in developing the landing page in line with the user intent.
7. Improve Website Loading Speed: Optimize your website’s loading speed to minimize bounce rates and provide a seamless user experience. Compress images, minify code, and leverage caching techniques to ensure fast loading times.
8. Simplify and Optimize Forms: Streamline your forms by reducing the number of fields and asking for essential information only. Use smart form validation to guide users in real-time and minimize errors. Consider implementing autofill options to make form completion easier.
9. Leverage Exit Intent Pop-ups: Utilize exit-intent pop-ups to capture the attention of visitors who are about to leave your website. Offer them an incentive, such as a discount, free guide, or newsletter subscription, to encourage them to stay or provide their contact information.
10. Analyze and Optimize: Regularly analyze your website and conversion data using analytics tools. Identify bottlenecks, drop-off points, and areas of improvement. Make data-driven decisions to optimize your website’s performance and conversion rates continuously. Finding out what is the reason for navigating away from a web page is essential in dealing with Conversion Rate Optimization. Combining the data received from Google Search Console with the Organic Keywords obtained from Analytics is helpful in revising the keywords used on the website.

Remember, every website is unique, so it’s important to monitor your specific metrics and adapt your strategies accordingly. Implementing these tips can help you enhance your website’s conversion rate optimization and drive better results.

Search Engine Optimization- it’s a buzzword among marketers. It doesn’t matter if your business is small or large, SEO can have an enormous impact on its success. Google ranking is something that every business strives for. When it comes to improving organic traffic, it’s important to focus on the right tips and employ the right strategies.

What is an SEO strategy?

The process of planning and implementing steps to improve organic search engine rankings is known as SEO strategy. An SEO strategy, then, is a way to increase organic traffic using search engine optimization.

A few essential SEO strategies that entrepreneurs or SEO specialists can use to improve their traffic are listed below:

Target  the right keywords

Good SEO strategies begin with keyword research. A keyword is a phrase that is commonly used as a search term on Google, Bing, etc., and is a vital ranking factor for your website. You should start by identifying your page’s primary and secondary keywords. A primary keyword is one that you are trying to rank high for. Your website’s traffic can be increased significantly when it uses terms with high search volume. Keywords that are closely related to the primary keywords you are targeting are secondary keywords. Additionally, you can increase SEO traffic by ranking better for keywords you already rank for.

Write clear and quality content

Content strategy is vital to creating quality content on a large scale once you finalize your keywords. It’s important for your content to reflect the intention of your website and what your users want. Aside from that, search engine algorithms, especially Google, are designed to find unique content.

Know your audience

Another significant step in a successful SEO campaign is to understand your target audience and who you’re specifically trying to reach. By creating buyer personas and understanding traffic, demographics, and your product’s benefits, you’ll be able to better understand your target market.

Include a backlink strategy

A website’s ranking is heavily influenced by the number of links leading to it. Link building is one way to acquire those backlinks. Now, what’s linking building and backlinks? Links from other websites to your website are called backlinks in SEO. Link building is the process of gaining links from other websites to your website. The next question may be: which sources should you use to build your backlinks? Discover where your competitors’ backlinks come from. In the long run, links from reputable sources will improve your site’s authority and SEO.

Conclusion

Search Engine Optimization is the most effective traffic generation method compared to all other marketing channels. The SEO strategy you choose determines how fast you can rank our website so that your target customers can find your website easily. Getting a team behind your brand that delivers on your SEO goals is the next step, which is why we’d love to hear from you and see if we’re a good fit. Let’s connect!

At certain times the traffic to the website gets declined after reaching a high. Even without much change in the website files the traffic gets declined over a period of time. Most of the data can be seen through various Analytics platforms giving statistical data about the decline in visits. Most commonly the following might be the top reasons for decline in traffic for a website.

Competition
One of the main reason for a website showing lowering of keyword ranking is because of the entry of competitor websites in ranking. Checking about the statistics and characteristics of own website alone will not be enough in such cases. Periodically checking about competitor websites and showing up of their results in the Search Engine Results Page should be seen as an indicator in the decline of visits.

Content
The content on the website need to be evergreen to attract the customers at any time. When the content gets outdated regular readers will stop reading and something new has to be published in order to retain the audience. One way to find whether the same content that is published earlier is drawing audience regularly. Republishing old content and giving updated version is a way to stop such declines.

Search Engine Algorithm
Sometimes Search Engines change algorithms and this lowers the rank of existing web pages. Web Spam reporting by competitors along with such algorithm changes can drastically reduce the views for a particular web page. It is advisable to constantly watch the search engine algorithm updates and make the content structure and other parameters of the web page compliant with latest standards.