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Every year, the web development world changes, making it challenging for some businesses to stay afloat.  It is therefore crucial for business owners who use digital marketing to anticipate these changes and adapt to them.  
Here are the top trends in website development that you need to know about: 

Progressive Web Apps

PWAs are web applications that utilize common web technologies such as HTML or JavaScript. A PWA can be accessed from any device through a normal browser. Besides being fast and affordable, it can also work online and on low internet connections.  The PWA allows users to enjoy a high-end experience while still using their browsers. Furthermore, PWA also offers offline access to cached content, push notifications, and an amazing user experience.
With the technology, web developers can combine the functionality of a website and a mobile application. The main advantages are listed below:

• Provide users with a seamless experience.
• Engage users and increase conversions.
• Automatic and instant updates, fast installations.
• It is not dependent on a distribution service like the App Store or Google Play Store.
• Reduce ad campaign costs
• Conserving power and storage on devices

Accelerated Mobile Pages

Accelerated Mobile Pages are one of the hottest website development trends in recent years.  Google and Twitter collaborated on it to create faster mobile pages. AMP can also improve core business metrics, such as website conversions, by providing seamless user experiences and decreasing bounce rates. Page loading time on AMP-optimized pages is faster, resulting in a higher ranking on mobile web search engines. There are no fancy elements in AMP pages; only text and images are displayed. It is perfect for bloggers and news publishers to use this approach.
It would be a terrific idea to implement AMP if your web app is mostly accessed by mobile users.

Benefits of using AMP in web development

• Easy search engine optimization
• Relatively low bounce rates.
• Compatible with all browsers.
• Sitemaps are not necessary to be recognized by search engines.

AI chatbots

An AI-powered chatbot is a more intelligent version of a traditional chatbot.  The technology combines natural language processing (NLP) and machine learning (ML) to understand user intent. Chatbots powered by artificial intelligence improve customer experiences and make companies more efficient through voice and text communications. Through these capabilities, companies can provide seamless digital experiences for customers by collecting data, answering commonly asked questions, and fixing other issues.
What are the benefits of using AI-powered chatbots in web development?

• Development can be simplified by replacing the navigational elements of the website.
• Provides exceptional user-experience.
• Chatbot integration into messengers reduces the need for developing applications.

Voice Search Optimization

In the midst of the pandemic, about 30 percent of consumers used voice searches instead of touching their devices. A voice search optimization strategy involves optimizing web pages based on voice searches. Smartphones now come with digital voice assistants. Smart speakers that incorporate artificial intelligence are on the rise as well. 

Looking up things online is made easier, faster, and more efficient with voice search. In 2019, the market for intelligent virtual assistants like Alexa and Siri grew rapidly and is expected to grow at a rapid rate in the years to come. Voice search isn’t limited to smart speakers – consumers are also using smartphones and IoT devices. Thus, search engine results pages will begin to show voice search results more often, and higher.

Voice Search Optimization in Web Development: Benefits

As a result of voice search optimization, web developers can:

• Enhances the effectiveness of local SEO campaigns.
• Quickly respond to customer queries.
• Increase customer loyalty and trust.

Motion UI

Among the main trends in web design, motion design should be highlighted. Fully responsive web designs can be built with Motion UI as a front-end framework. Not only should a website provide users with the information they need, but it should also be visually appealing as well. Users are drawn to minimalistic designs that combine sophisticated interactions. A motion-based user interface makes digital products easier and more intuitive to use. An easy interface facilitates the user’s experience and makes it enjoyable for them.

How Motion UI can help upgrade your business?

• Easy to implement
• Enhances web design effectiveness by allowing users to find the exact information they are searching for.
• Display step-by-step animations to help users navigate through your app.

WebAssembly

 An important purpose of WebAssembly is to address performance-related problems in web applications. WebAssembly can optimize low-level languages like C and C++ to increase web application performance.
The most appealing features of WebAssembly in web development are its speed and flexibility. WebAssembly uses a binary code format, which makes it very fast and powerful. It is compatible with all major browsers, including Apple Safari, Mozilla Firefox, Microsoft Edge, and Google Chrome. Furthermore, it is used in serverless computing.

Serverless Architecture

Serverless architecture is a recent trend in web development that is supported by major vendors such as Amazon Web Services.  The serverless architecture utilizes cloud computing, allowing users to run code for virtually any backend service and application. System overloading, data loss, and development costs have been reduced with the development of new technology. To manage machine resources, regular servers can be replaced with cloud servers.  The technology is expected to be used widely in IoT apps and products where complex backend requests are required in the next few years.

How Serverless Architecture is beneficial for web development?

• Requires less computing power and human resources.
• Developers have more time to focus on user experience.
• The IT team does not need to take care of server management.

Conclusion

Web technology will be shaped by all of the trends listed above. As a result of all the web development trends outlined above, businesses are improving their user experience, conversion rate, customer satisfaction, and competitive advantage online. Utilizing these web development trends can enhance your career or business in the right way.

Are you having trouble choosing a social media platform that is right for your business?

The number of approaches available for digital marketing has grown so rapidly that there is no limit to what can be done. There is one question you will need to answer any time you decide to start digital marketing for your business: where to start? 

How do you decide which social platform is the best fit for marketing your business? When choosing a social media platform, you need to consider your business goals, budget, and your resources.

Here are some tips for choosing a social media platform that works for your business:

Know your audience

If you want to choose the right social media platform, you have to think about your audience first. Identify your target audience by conducting market research. This research will assist you in determining which social media platforms they use. As an example, Facebook has more users than any social network, but Snapchat is a better place to target your audience if they spend their time there. Additionally, with market research, you will learn what content they like, what their online activities are, and what interests them.

Conduct competitive research

Consider what your competitors are doing to make an informed decision. Even if you don’t want to follow what others are doing, you can learn a lot about your industry by observing them. Examples include:

• Platforms they use
• What works and what doesn’t
• The level of engagement on each platform

Evaluate your budget

In terms of choosing the right social media platform for your business, budgeting is one of the most important factors to consider. The cost should be evaluated when choosing a social media platform to market your product and services. As you build momentum, you can start with budget-friendly campaigns and try out other social media platforms and go larger from there.

Identify the uses and benefits of each platform

The communication style on social media platforms differs from platform to platform.  Consider the communication protocols for each channel you’re considering and spend some time understanding them. By doing so, you will not only be able to choose the right platforms for your company, but you will also be able to avoid communication mistakes.

Conclusion

In the world of digital marketing, social media platforms have become one of the most essential elements. With the prevalence of mobile devices and internet access, digital marketing and social media marketing have become increasingly relevant today. Choosing the right social media platform should be based on your products, your brand personality, and your business type. Your business marketing goals can be achieved more effectively by bringing in a digital marketing team. Our team at Schneide Solutions can assist you in choosing the best one. Contact us today to learn more.

Search Engine Optimization- it’s a buzzword among marketers. It doesn’t matter if your business is small or large, SEO can have an enormous impact on its success. Google ranking is something that every business strives for. When it comes to improving organic traffic, it’s important to focus on the right tips and employ the right strategies.

What is an SEO strategy?

The process of planning and implementing steps to improve organic search engine rankings is known as SEO strategy. An SEO strategy, then, is a way to increase organic traffic using search engine optimization.

A few essential SEO strategies that entrepreneurs or SEO specialists can use to improve their traffic are listed below:

Target  the right keywords

Good SEO strategies begin with keyword research. A keyword is a phrase that is commonly used as a search term on Google, Bing, etc., and is a vital ranking factor for your website. You should start by identifying your page’s primary and secondary keywords. A primary keyword is one that you are trying to rank high for. Your website’s traffic can be increased significantly when it uses terms with high search volume. Keywords that are closely related to the primary keywords you are targeting are secondary keywords. Additionally, you can increase SEO traffic by ranking better for keywords you already rank for.

Write clear and quality content

Content strategy is vital to creating quality content on a large scale once you finalize your keywords. It’s important for your content to reflect the intention of your website and what your users want. Aside from that, search engine algorithms, especially Google, are designed to find unique content.

Know your audience

Another significant step in a successful SEO campaign is to understand your target audience and who you’re specifically trying to reach. By creating buyer personas and understanding traffic, demographics, and your product’s benefits, you’ll be able to better understand your target market.

Include a backlink strategy

A website’s ranking is heavily influenced by the number of links leading to it. Link building is one way to acquire those backlinks. Now, what’s linking building and backlinks? Links from other websites to your website are called backlinks in SEO. Link building is the process of gaining links from other websites to your website. The next question may be: which sources should you use to build your backlinks? Discover where your competitors’ backlinks come from. In the long run, links from reputable sources will improve your site’s authority and SEO.

Conclusion

Search Engine Optimization is the most effective traffic generation method compared to all other marketing channels. The SEO strategy you choose determines how fast you can rank our website so that your target customers can find your website easily. Getting a team behind your brand that delivers on your SEO goals is the next step, which is why we’d love to hear from you and see if we’re a good fit. Let’s connect!

In today’s marketing industry, social media has become increasingly important, but it is unclear which platforms work best. Nevertheless, a single platform may not be best for every business. Thus, determining and leveraging the benefits of various social media platforms is imperative, taking your business’s industry, brand identity, and target audience into consideration.

Here are the top 5 social media platforms for marketing brands

Facebook

Facebook marketing isn’t a new idea considering its popularity as one of the most used social media platforms by businesses as well as common people Your Facebook page is a great marketing tool to grow your business. Businesses can use it to build brand recognition, attract leads, and sell more products. Facebook’s marketing success requires a consistent and long-term commitment. This platform offers both text and visual ads. Boosting your content, advertising on Facebook, or partnering with influencers or partners can all accelerate your business’s growth.

Twitter

If you have the right strategy and tools in place, Twitter can be a valuable social media platform for your business. The platform has evolved from a platform for sharing ideas to one of the most popular channels for marketing brands. As a social media platform, Twitter provides you with valuable customer insights and opportunities for building your brand and boosting sales.

LinkedIn

Around 830 million people use LinkedIn around the world, making it one of the most popular social networking platforms. LinkedIn is more of a business platform than Facebook or other similar social media platforms. It is a place to network with other professionals in the same field. It is one of the best social platforms to generate B2B leads. Your business can get easily noticed with the right content marketing strategies on the LinkedIn publishing platform. LinkedIn for business is an excellent way to build credibility, establish a meaningful network, and access the expertise of established experts.

Instagram

Instagram has evolved into more than just a simple social network. It now serves as a platform that allows brands to connect with their audiences, attract new talent, promote their products, and inspire their consumers. The platform’s new business tools, such as advanced analytics and shoppable Instagram posts, demonstrate how popular it is becoming as a marketing tool. A well-planned Instagram marketing strategy can deliver outstanding results for brand awareness, customer loyalty, and sales.

YouTube

With visual content becoming the current trend of effective marketing, YouTube can be considered much more than just a channel for entertainment. Uploading videos on YouTube will benefit your business in a number of ways. Tutorials, commentary, product reviews, Q&As, and video listicles can help businesses achieve greater exposure and reach new audiences. Furthermore, running ads makes it a much-loved platform for advertising. If you are looking to reach a wider audience, consider creating a YouTube channel for your business.

Conclusion

Social media platforms are beneficial for brand awareness, increasing website traffic, and engaging your audience. A good social media marketing campaign can lead to more sales and leads for your business. It is entirely up to your brand to decide which social media platform is right for your business.

Are you looking for the right social media strategies to grow your business? Reach out to us to discuss the best social media platform and strategies suited to build your brand.

Are you looking to gain a prominent spot on Google’s first page as soon as possible? Google is the perfect place to spend your money on advertising your business. You may have noticed the ads of various companies while searching on Google. Google paid Advertising campaigns help these companies to get higher ranking for for potential keywords. 

Today, Google Ads is one of the most popular online marketing platforms. Businesses can use Google Ads to advertise their products and services to their target audience.

Your business’ Google Ad will appear when a customer searches for relevant terms in Google Search or Maps. The ad will appear on Google’s platform and on other networks once it is live.  With Google Ad Manager, you can monitor your spending while your ads run and manage your budget efficiently.

Let’s look at why Google Ads can help you grow your business:

Easy-to-understand results

You can easily track clicks, impressions, keywords, and budgets using Google Ads and Google Analytics platforms. Google’s dashboard allows you to get a clear picture of the user engagement. 

Builds brand awareness

Marketers’ primary objective is to increase brand awareness. It’s crucial that small or new businesses build brand awareness in order to generate sales and establish themselves as a brand. Consumers are more likely to respond to search ads than to traditional advertisements. This way Google Ads can be considered one such tool to build brand awareness.

A cost-effective way to market your business

There is no minimum bid requirement for Google Ads, which makes it a good option if you are on a tight budget. Ads on Google can be customized to fit any budget, but keep in mind that some keywords are more expensive than others. Setting daily budget limits, targeting specific keywords, and assigning bids are all possible with Google Ads. Also, you can pause your campaign at any time.

Generates better traffic

Google Ads, formerly known as Google Ads, is a powerful tool for driving more traffic to your online store. Regardless of where you are in the SEO optimization process, Google Ads can help you start generating more traffic. In short, with Google Ads, you can get more website traffic in a shorter timeframe.

Complements other marketing channels

Your other marketing efforts will be strengthened by Google Ads. The Google Ads remarketing feature allows you to track past visitors to your website by using cookies.

Advertising through remarketing is a powerful way to reach people who have already shown interest in your company.

To conclude

Your business can reach its potential through Google Ads. It is cost-effective, easily measurable, and helps drive traffic to your website. By implementing effective Google Ads campaign, it is possible to get potential users to your website, which eventually results in quality conversions and sales for your business.

At certain times the traffic to the website gets declined after reaching a high. Even without much change in the website files the traffic gets declined over a period of time. Most of the data can be seen through various Analytics platforms giving statistical data about the decline in visits. Most commonly the following might be the top reasons for decline in traffic for a website.

Competition
One of the main reason for a website showing lowering of keyword ranking is because of the entry of competitor websites in ranking. Checking about the statistics and characteristics of own website alone will not be enough in such cases. Periodically checking about competitor websites and showing up of their results in the Search Engine Results Page should be seen as an indicator in the decline of visits.

Content
The content on the website need to be evergreen to attract the customers at any time. When the content gets outdated regular readers will stop reading and something new has to be published in order to retain the audience. One way to find whether the same content that is published earlier is drawing audience regularly. Republishing old content and giving updated version is a way to stop such declines.

Search Engine Algorithm
Sometimes Search Engines change algorithms and this lowers the rank of existing web pages. Web Spam reporting by competitors along with such algorithm changes can drastically reduce the views for a particular web page. It is advisable to constantly watch the search engine algorithm updates and make the content structure and other parameters of the web page compliant with latest standards.

Business people are looking for newer ways to get more traffic to their website every day. Business Blogging is one of those ways to attract more visitors to the website and increase leads. Blogging on a regular basis and promotion over social media are less costlier than conventional advertising methods. Most of the companies who have set up blogs receive visitors daily. Statistics from business industries have told that setting up blog has increased their brand value. The following are some of the advantages of having business blogs.

1. Business Blogs boosts search engine optimization factors of the website. Providing content frequently in the form of blog is an easy way to increase the freshness of the website. New content posted on the blogs will be indexed by search engines and the increase in number of indexed pages will boost SEO
2. Blogging is an easy way to connect to new visitors. People who read blog posts regularly will be commenting and sharing via social media which increases the chances of getting more visitors. Building trust in the form of thanking customers by offering content which is helpful for them increases the loyalty of the readers.
3. Business Blogging helps an organization in establishing as an authority. Providing content having value and giving expert opinions help the business organizations shine in their area through credible posts. people who visits the blog feel that the organization is competent in providing vital information needed for the client.
4. Blogs which are established as one of the major providers of resourceful information will be overlooked by people who need information at any stage. This will help the business blog to be kept as reference for the professionals.
5. Business blogging help the readers an option to share information that is updated regularly. As the sharing of content increases it altogether increases the brand value and SEO factors.

Every entrepreneur knows that combined working of sales and marketing channels can give success to the business. Only those companies that have an integrated sales and marketing team will be able to meet the goals regarding revenue. after finding out the ultimate goals and expectations about the leads both sales and marketing teams should work together to achieve them.

One of the problems faced by most companies is the communication gap occurring between the sales and marketing teams which hinders them from reaching at an agreement. The end goals along with increasing market share and other objectives must be clearly established before beginning any campaign on internet.

How a typical customer will be browsing the internet and how a purchase is made is of utmost importance both to the sales and marketing teams. If there is confusion over the customer persona then the marketing team will be targeting a group of customers while sales team will be concentrating on another set of customers. How to classify a qualified lead through various stages is also important in sorting out whether the final goal is achieved. It is essential to know what will cause a user to be concverted into a lead through the buying process.

Internet marketing is about marketing websites to many people at a time. Sales and closing of leads occur between person to person either through phone calls or through internet. It is the responsibility of the marketing team to look after the reputation of the brand. marketing brings the average values related to customers whereas sales is dependent on individual relationships. Marketing department is more concerned about what the typical customer will be experiencing during the purchase journey while sales department analyses the lead and do research on the individual customer before contacting them. It is difficult to quote the prices and discounts during the marketing stage whereas it is easy to do the calculations and convince the customer through sales.

A webinar is a live presentation over the Internet. You can host webinars using paid platforms or free services such as Google Hangouts, Skype, or GoToMeeting. The process of hosting a webinar, however, is time-consuming and involves considerable effort. The process includes creating a presentation, inviting participants, recording the session, and posting it online. 

Now, what’s the point of webinars in your marketing plan?

Webinars can be used as a powerful marketing platform and are continuing to gain momentum since video marketing became prominent.

Let’s dive into the main reasons why webinars should be added to your online marketing plan.

Helps you reach a wider audience

The main goal behind every marketing strategy is to reach the right audience so as to attract more customers. By using webinars, you can reach a wide audience around the world.  Furthermore, engaging with your target audience increases your brand recognition.

Form a library of content with webinars

Content creation is an inevitable part of every marketing strategy. The more engaging and relevant your content is, the more likely that your audience often visit your website and social media pages. Webinars help in enhancing your content creation. The content of webinars can be converted into other content forms suitable for social media or blogs.

Helps in credible lead generation

Webinars are a more credible lead generation strategy when compared to other forms of marketing strategies. It is obvious that people who register for webinars are more likely to get converted into potential customers. They register for webinars because they are truly interested in the topic.

Achieve quick ROI

Cross-channel marketing strategies inclusive of webinars make the conversion of leads an easier process. The attendees of webinars may turn out to be your potential customers if your webinar sessions are capable of building trust.

Organize and attend with ease

Webinars are equally convenient for both the host and the attendees. People, these days, prefer everything online in the comfort of their homes. Webinars are an excellent way to reach your target audience in a cost-effective manner.

How to promote your webinar?

Once your webinar is ready, you’ll need to promote it. Here are some tips:

• Use social media to spread the word. Post updates on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other networks.
• Send emails to your contacts. Ask them to join the webinar and forward the invitation to their friends.
• Create a landing page where attendees can register for the webinar.
• Promote the event through email newsletters, blogs, and social media.

Conclusion

A webinar is a great way to provide your audience with information and expertise. Taking advantage of webinars allows you to share your message directly with your target market. Webinars are great for building your brand and nurturing leads you already have. It is one of the best strategies to create brand awareness and reach a global audience.

Kochi and Thiruvananthapuram, two tier-II cities in Kerala, are attracting major IT companies. Several prominent IT companies are seeking space in technology parks in Kochi and Thiruvananthapuram. A number of existing firms are also expanding and recruiting, including Nissan Digital and Ernst & Young. Graduates and experienced professionals in the state will surely benefit from this move.

The new Taurus Embassy tech zone in Technopark Phase-III will also be home to several big companies. In addition to TCS’s proposed research hub and development center within Technocity, this will also boost the state’s IT industry. Technopark and Infopark are emphasizing the importance of setting up businesses in the state. They are seeking to attract new companies.

Why do major IT companies choose Kerala over other states?

Among the most prominent IT sectors in the country, Kerala has a thriving IT industry. Kochi and Thiruvananthapuram are considered potential locations for major IT companies for future investments. Companies are attracted to Tier II locations because of their strong supply chain networks and engineering resources. Other noticeable reasons are its ample talent pool and excellent research facilities. Likewise, Digital Hub, set up by Kerala Startup Mission (KSUM), indicates a robust tech ecosystem in the state.

Despite the pandemic, the IT industry in Kerala has made good returns and grown significantly. With 181 new companies opening in IT parks in Kerala in the midst of the pandemic, the information-technology industry had demonstrated impressive growth. To assist employees in continuing their work in the midst of a pandemic, Kerala State IT Parks offered work-from-home options and transportation. Similarly, the employees after working from home for almost 2 years, now prefer to work in their own state. 

Recently, the state of Kerala was recognized as a top performer, for the third consecutive time considering its excellent start-up ecosystem. According to recent news, it is proposed by Kerala IT Parks that nearly 100 acres of land in and around Kochi be set aside for IT parks. Furthermore, Technocity and Knowledge city at Technopark are among the other attractive tech spaces attracting the tech giants to the city of Trivandrum. Also other IT parks in Kerala, such as Infopark in Kochi and Cyberpark in Kozhikode, are paving the way for a bright future. There is no doubt that all of these factors contribute to the overall growth of Kerala’s IT industry, attracting more global IT giants to the state.