Our Blogs

The foundation of any successful organization is its people. Managing a workforce effectively, however, can be a complex and time-consuming task, especially as companies grow. This is where a Human Resource Management System (HRMS), also known as HR management software, steps in as a game-changer. This blog post explores the amazing benefits of using a […]

The education industry is evolving constantly, with a growing focus on student experience and personalized learning. Educational institutions like schools, universities and coaching academies are continually seeking ways to enhance their operations and improve student engagement. One powerful tool that has emerged to address these needs is Customer Relationship Management (CRM) software. A CRM offers […]

The debate over whether to ban cellphones in educational institutions is a contentious one, with compelling arguments on both sides. Students bringing in mobile devices like cellphones and tablets are on the rise in the recent years. Most of the educational institutions ban cellphone usage inside their campus. Some of the schools and colleges permit […]

Artificial Intelligence is amongst the hottest trends in 2024. Businesses are significantly changing their fundamental ways of working and incorporating AI-based tools and platforms to evolve their marketing strategies.  Using artificial intelligence in business can boost marketing efforts by improving content and increasing Return on Ad Spend (ROAS). To achieve this, businesses should consider using […]

The Covid-19 pandemic has accelerated the growth of the e-learning industry. To ensure students continue their education uninterrupted, most schools, colleges, universities, and other educational institutions adopted online learning mode. Online education is here to stay even after the pandemic.  The eLearning market is expected to exceed $375 billion by 2026. Universities across the globe […]

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. The ability of AI to analyze vast amounts of data, predict consumer behavior, and personalize marketing efforts is transforming how businesses engage with their customers. The global market revenues of AI usage in marketing is expected to reach 36 billion U.S. dollars in […]

Modern technology has completely changed how we view education. The rise of eLearning has greatly impacted education in many ways.Let’s explore the impact of modern technology on education and how it has changed the way students and teachers learn One of the most significant impacts of modern technology in education is its accessibility. Students now […]

In today’s globalized world, businesses often need to cater to audiences across different countries and languages. Multilingual and multi-regional websites can help achieve this, but they also present unique SEO challenges. The first thing while doing SEO for an international business is offering content in different language. Hosting multiple websites with same content and different […]

Over the past decade, the Indian education landscape has experienced rapid transformation due to the advancement of web-based learning services, particularly eLearning platforms.  The online education market is projected to reach INR 837.11 Bn by 2028. The growth can be attributed to increased use of the Internet, growing demand for flexible learning solutions, introduction of […]

eLearning has become increasingly popular in today’s digitalised world. From professional development courses to acquiring new hobbies, eLearning offers a flexible and convenient way to gain knowledge and skills. However, creating effective eLearning courses requires careful planning, attention to detail, and a focus on learner-centered design. Whether you’re a teacher, trainer, or instructional designer, developing […]

The terms Artificial Intelligence (AI) and Machine Learning (ML) have become common, influencing various aspects of our lives.  The most common examples are personalized recommendations on streaming platforms and voice assistants in smartphones. AI and ML technologies are undoubtedly reshaping the world around us. Let’s see in detail the key differences between  Artificial Intelligence (AI) […]

The AI in the education market has experienced exponential growth in recent years. According to a research report, the global AI in the education market is forecasted to grow from $3.99 billion in 2023 to $5.57 billion in 2024.  This anticipated growth of artificial intelligence in education can be attributed to various factors such as […]

Managing a Learning Management System (LMS) can be both rewarding and challenging. In today’s digital age, where online learning is becoming increasingly popular, the demand for efficient learning management solutions is higher than ever. The advantages of using a Learning Management System are many, but they also come with a set of challenges that administrators […]

India’s Edtech industry is witnessing tremendous growth and is estimated to reach $10.4 billion by 2025 with 37 million paid Edtech users. From online classrooms to gamified learning, EdTech is making education more accessible, engaging, and effective for millions of students across the country.  The pandemic catalyzed the development of online education. Lockdowns led to […]

Education is one of the most important factors in achieving the country’s development goals. E-governance in education has greatly transformed the way educational institutions operate. Want to know how? Let’s find out! Before elaborating on e-governance in education, let us first know the meaning of e-governance.  What is e-Governance? According to UNESCO’s definition, “E-governance means […]

Social media marketing is a powerful tool for businesses of all sizes. But when it comes to reaching professionals and building brand reputation, there’s one platform that stands out: LinkedIn Marketing. LinkedIn is now one of the most popular social media platforms, with over 1 billion users around the globe. LinkedIn is a hub for […]

Generative AI is here, and it’s pushing the boundaries of what artificial intelligence can do. By learning from massive amounts of data, generative AI can produce entirely new content, from realistic images and captivating music to innovative product designs and even creative text formats.  This blog post will explain more about generative AI, its applications, […]

ChatGPT has widely impacted the approach of content creation. It assists the creators in collecting the right information to shape and craft the content. This AI tool can efficiently help social media experts, copywriters, YouTubers, and anyone who wants to create content.  In simple words, this recently hyped AI chatbot makes it easy to conduct […]

Are you looking to gain a prominent spot on Google’s first page as soon as possible? Google is the perfect place to spend your money on advertising your business. You may have noticed the ads of various companies while searching on Google. Google paid Advertising campaigns help these companies to get higher ranking for for […]

Let’s dive into the world of location-based search and why it’s a game-changer for your business. You might be wondering, “What’s the big deal about location-based search?” Well, stick around, and let’s uncover the importance together! Google’s search quality guidelines emphasis the importance of location based search and user intend. This is because all the […]

In the ever-competitive landscape of Search Engine Optimization (SEO), selecting the right keywords is paramount for driving qualified traffic to your website. Two fundamental categories of keywords emerge in this pursuit: Branded and Non-Branded. Understanding the distinct characteristics of each is crucial for crafting a comprehensive SEO strategy. Branded Keywords: Cultivating Brand Loyalty and Direct […]

Soft skills are crucial requirements in any industry or workplace. You must have specific social skills to communicate efficiently with your colleagues within your company.  You have plenty of options for online classes to hone your soft skills. One thing you should do before enrolling in online courses to upskill your soft skills is to […]

Imagine having a study companion who’s there round the clock, ready to answer questions, simplify difficult topics, and even create practice exercises for you. ChatGPT, a powerful AI Chatbot, has sparked debates about its potential role in higher education.   The rise of Artificial Intelligence (AI) has sent ripples across every industry, and education is no […]

You might be thinking, “Are magazines still relevant in today’s digital age?” Well, stick around, and let’s explore! Magazines published from Schools and Colleges have great importance in education. These magazine often reflects the image of the educational institution through the articles presented by the students and teachers. School and College magazines are great way […]

The internet is constantly evolving, shaped by new technologies, user demands, and the ever-inventive minds of web developers. Just like fashion trends change season to season, web development sees exciting new tools and solutions emerge all the time.   Staying on top of these advancements can give your website a cutting-edge feel and keep you ahead […]

When classrooms turned into computer screens, and learning happened from afar, teachers now have to learn new tricks to make online classes great. They are looking for smart ways to make online teaching and eLearning effective.  If you’re one of them, we’ve listed the top tips for effective online teaching. Read on! Tip 1: Be […]

Imagine a digital world where ads feel less like interruptions and more like friendly suggestions. You see ads that are exactly what you’re looking for, chatbots answer your questions instantly, and special offers appear based on your interests. This isn’t science fiction; it’s the future of digital marketing powered by Artificial Intelligence (AI). The global […]

Kochi and Thiruvananthapuram, two tier-II cities in Kerala, are attracting major IT companies. Several prominent IT companies are seeking space in technology parks in Kochi and Thiruvananthapuram. A number of existing firms are also expanding and recruiting, including Nissan Digital and Ernst & Young. Graduates and experienced professionals in the state will surely benefit from […]

India’s IT industry has emerged as a global powerhouse, playing a pivotal role in shaping the nation’s economic landscape and future trajectory.  From humble beginnings, it has transformed into a dynamic ecosystem, driving innovation, fostering inclusivity, and propelling India onto the global technological map.  Understanding how the IT industry is shaping India reveals its potential […]

What is an Online Learning Platform? The world has shifted towards online learning for quite some time after the COVID-19 pandemic. An online learning platform is a web-based digital system designed to facilitate education and training. It provides features for creating and managing courses, delivering instructional content, engaging learners, and evaluating their performance. These platforms […]

Understanding Globalization in Education In today’s interconnected world, the boundaries between nations are blurring, leading to a phenomenon known as globalization. It refers to the interconnectedness of economies, cultures, and societies across the world. It’s a process driven by advancements in technology, communication, and transportation, breaking down geographical barriers and fostering international exchange. This phenomenon […]

Many students choose online learning because it’s flexible and convenient. But sometimes, it can be tough. Online learning comes with its own set of challenges, and students need to adapt to this new way of learning to succeed.     Let’s talk about some problems students face with online learning and how to solve them. […]

As examination time approaches, students often find themselves facing heightened levels of stress and pressure to perform well. However, with the right strategies and mindset, it’s possible to navigate this challenging period with confidence and success. In this blog post, we’ll explore some essential tips and techniques to help students excel during examination time. From […]

The education system in India, like many others around the world, is undergoing a significant transformation driven by technological advancements. One of the key drivers of this change is the Learning Management System (LMS). Learning Management Systems (LMS) greatly benefit schools and academic institutions by streamlining administrative tasks, offering tailored learning opportunities, and enhancing education […]

Learning management systems or LMS have been very common in the education sector since the COVID-19 pandemic. The use of learning management systems (LMSs) plays an increasingly important role in integrating all aspects of education today So, if you are still unclear about what a Learning Management System is, let’s take a look.  What are […]

We learn in a way that constantly adapts to the progress of technology. People who teach and learn online want to find ways to make the e-Learning process more efficient. We’ll explore some tips for making online teaching and learning more efficient and effective. What is e-Learning? E-learning refers to the process of learning through […]

The popularity of remote learning or online education has skyrocketed since the outbreak of the COVID-19 pandemic.  According to a report, the eLearning market is forecasted to surpass $848.12 billion by 2030.  If you are a working professional, you might find it difficult to continue your education or complete a course while doing a full-time […]

Institutions delivering online courses are finding it difficult to stay on top due to the growing demand of end users. Every year new requirements are being added to the ever growing list of demands by the users. In recent years, online learning has revolutionized higher education, offering flexibility, accessibility, and innovation to learners worldwide. Exploring […]

With the period of time every new thing will become old and so is the new trends in web design industry. Whenever there is a web design trend going out of date a new trend will follow it. The following are some of the most common trends found on different websites across the globe. Discover […]

Are you looking for a perfectly designed learning management system to virtually manage your academic institute or corporate training? We got you covered. In this article, we have compiled a list of top factors you must consider while choosing the perfect LMS for your needs.  Understanding these features will help you make an informed decision […]

eLearning has become an integral part of the modern education system. Online learning is indeed very convenient, flexible, and accessible to all of us.  However, one of the main challenges with online classes is ensuring that learners retain the knowledge they acquire. Unlike traditional classroom settings, online teaching requires a different approach to ensure high […]

Education has evolved to a great extent. The old-fashioned teaching and learning styles aren’t in the spotlight these days. On the flip side,  new-age learning management solutions have paved new, effective ways for the learning process. One such solution gaining popularity among students worldwide is the Learning Management System (LMS). A Learning Management System (LMS) […]

In the dynamic landscape of education and corporate training, Learning Management Systems (LMS) have become indispensable tools for delivering content, assessing progress, and fostering collaboration.  While off-the-shelf LMS solutions are readily available, businesses and educational institutions are increasingly turning to custom-built LMS platforms to meet their unique needs and achieve their specific objectives.  In this […]

Online training and teaching are common after the pandemic. Learning Management Systems (LMS) became really popular during the pandemic. They helped organizations smoothly manage online education and training in the new world of remote work.  Similarly, schools, colleges, and other educational institutions also adopted LMS to ensure students could continue learning from home in those […]

The digital landscape is constantly shifting, and 2024 promises to be no different. As marketers, staying ahead of the curve is important for success.  From the increasing influence of artificial intelligence (AI) to the evolution of user experience, these trends will define the strategies used by businesses to reach and engage their target audiences.  Let’s […]

As an educator, nothing is more frustrating than putting your heart and soul into creating an online course only to see low completion rates. Students not completing the course on any online learning management system not only results in a waste of your efforts but also hampers their learning experience.  Looking to implement strategies that […]

The landscape of education is experiencing a remarkable evolution, propelled by technological advancements and the rise of artificial intelligence (AI). Amid the numerous innovations shaping the educational sphere, AI-driven Learning Management Systems (LMS) emerge as a transformative force.    According to research, LMS market is expected to reach a value of $28.1 billion by the […]

Conquer Customer Relationships with a CRM System! A Customer Relationship Management (CRM) system is your secret weapon for building and nurturing strong customer relationships. It’s the central hub for managing all your interactions with customers, from leads to loyal fans. Think of it as a digital brain that remembers everything about your customers and helps […]

It has been found that brain interprets visual information which is useful in website design process. Each element in web design usually creates a sense of uniformity among diverse kind of elements and this eventually encourage a particular action. There are certain general principles applicable to web design for the creation of uniform designs. These four […]

When the first time a user visits a web page the thing that will catch the eye are elements of design attractiveness and navigation. If the first impression they are going to get is bad then chances are that the visitors will go back to the search result or close the web page. There are […]

Do you think that the terms “Software Engineer” and “Software Developer” can be interchangeable? You’re not the only one who might be confused about what the difference between software engineers and software developers is. No, they aren’t the same. In the dynamic landscape of technology, the roles of software developers and software engineers often overlap, […]

  The digital landscape is constantly evolving, and the role of a digital marketer has become a dynamic and multifaceted career path. Have you ever wondered what will be the routine of a day in the life of a digital marketer? An average day in the life of a digital marketer is filled with many […]

Is it ever overwhelming to manage the sheer amount of digital marketing tasks that you have to handle? Many of your digital marketing tasks can now be automated and simplified with ChatGPT. OpenAI has created an advanced language model, ChatGPT, which has the capacity to understand natural language inputs and provide precise answers. Companies are […]

Google Ads platform is changing with the introduction of new features to improve the performance. Implementing latest features will help in achieving better results and more benefits towards the growth of business. Drive better results with Search campaigns By using Google AI, we can create enhanced Search campaigns. We can get inputs from Google Ads […]

While browsing internet on mobiles some of us might be feeling difficult to navigate through the screen. As more and more people are browsing internet from mobile Google has recently changed its algorithm to make sure that proper websites having content accessible to be visible on Google search results page. These website found via the […]

Several SEO techniques are trending and can help boost organic traffic and rankings. The following are the main factors that will be going to affect the Search Engine Optimization strategies. Mobile-First Optimization: With the increasing use of mobile devices, optimizing your website for mobile is crucial. Ensure your site is mobile-friendly, loads quickly, and provides […]

Most of the business are already using Social Media Websites to market their products and services over internet. Increasing awareness about the brand is one of the top advantages of using Social Media as part of digital marketing. This is due to the fact that majority of population is using various kind of Social media […]

The way people search for information over Google has changed the algorithms and it is essential to stick to the user friendliness as far as SEO is concerned. Optimizing the websites with respect to conversion has increased the scope of Conversion Rate Optimization. Understanding about the intend of the user is necessary to improve the […]

What is Search Engine Optimization? When customers search for your products or services through Search Engines like Google and Bing, your website will show up in the top of the list in Search Engine Results page (SERP) if the website is optimized for Search Engines. Why should you do SEO? There are several ways to […]

Every year, the web development world changes, making it challenging for some businesses to stay afloat.  It is therefore crucial for business owners who use digital marketing to anticipate these changes and adapt to them.   Here are the top trends in website development that you need to know about:  1. Progressive Web Apps PWAs are […]

Are you having trouble choosing a social media platform that is right for your business? The number of approaches available for digital marketing has grown so rapidly that there is no limit to what can be done. There is one question you will need to answer any time you decide to start digital marketing for […]

Search Engine Optimization- it’s a buzzword among marketers. It doesn’t matter if your business is small or large, SEO can have an enormous impact on its success. Google ranking is something that every business strives for. When it comes to improving organic traffic, it’s important to focus on the right tips and employ the right […]

In today’s marketing industry, social media has become increasingly important, but it is unclear which platforms work best. Nevertheless, a single platform may not be best for every business. Thus, determining and leveraging the benefits of various social media platforms is imperative, taking your business’s industry, brand identity, and target audience into consideration.   Here […]

At certain times the traffic to the website gets declined after reaching a high. Even without much change in the website files the traffic gets declined over a period of time. Most of the data can be seen through various Analytics platforms giving statistical data about the decline in visits. Most commonly the following might […]

Business people are looking for newer ways to get more traffic to their website every day. Business Blogging is one of those ways to attract more visitors to the website and increase leads. Blogging on a regular basis and promotion over social media are less costlier than conventional advertising methods. Most of the companies who […]

Every school collects information about students for various purposes. However it is important for parents and management of the school to know how these information are being utilized for various purposes. School Management System Software helps in protecting the data collected from students in a safe way. This helps in providing support for the school […]

Every entrepreneur knows that combined working of sales and marketing channels can give success to the business. Only those companies that have an integrated sales and marketing team will be able to meet the goals regarding revenue. after finding out the ultimate goals and expectations about the leads both sales and marketing teams should work […]

A School Management Software is a tool to manage all the educational and administrative tasks without any hassle. There are several advantages of using scheduling facilities available in School Management System. The following are some of the benefits of using scheduling feature in School management software: Scheduling can reduce the time lags occurring at administrative departments […]

Its is a well known factor that employee engagement improves the productivity and morale which leads to increase in productivity. The engagement is depended on the trust an employee has in management and the rewards and recognition got from employers. Career development opportunities increases the contribution in engagement. Even though there will be increase in […]

A webinar is a live presentation over the Internet. You can host webinars using paid platforms or free services such as Google Hangouts, Skype, or GoToMeeting. The process of hosting a webinar, however, is time-consuming and involves considerable effort. The process includes creating a presentation, inviting participants, recording the session, and posting it online.  Now, […]

Parents, Teachers and Authoritative Figures are increasingly concerned about the bullying incidents happens at educational institutions. The first step in eliminating such incidents is about creating awareness about the issue. the following are some of the factors that shows that bullying occurs at educational institutions. Changes in behavior and attitude  that can not be explained […]

Every year different kind of gadgets are being invented to connect with internet. People who adopt to new technologies get advantage of them and it is the same case with digital marketing also. There is a constant evolution and complexity in the digital marketing industry. Being on top of digital marketing trends is tricky in […]

Let’s see the answer to the question: What is lead nurturing? Nurturing a lead is the process of building and maintaining relationships with customers throughout the entire sales cycle. A good lead nurturing strategy can help you to identify and address any issues or problems related to sales and productivity.  Lead nurturing: How does it […]

If you want to create a more data-driven approach to your marketing, here are a few things you can do:   Make sure you are tracking the right metrics. There is a lot of data out there, but not all of it is relevant to your business. Figure out what metrics matter most to your […]

Making marketing decisions based on data and analytics is known as data-driven marketing. Rather than relying on gut instinct or guesswork, a data-driven marketing strategy makes all decisions based on data. Using data-driven marketing can be beneficial in a number of ways. One of the most obvious benefits is that you will base your decisions […]

Data is the life source of all businesses, from retail to IT companies. Without this crucial asset, it is impossible to understand the business’s progress in the market and its standing compared to the customers. This is why data analysts and miners use all types of collected data from different endpoints to extract information. Data […]

Small and medium-sized businesses are looking for ever-more ways to stay ahead in today’s highly competitive business environment. A custom software development project is one of the widely adopted strategies by SMEs. It involves developing, designing, deploying, and maintaining customized software to meet the needs of the business. Custom software development is an excellent investment […]

Search Engine Optimization and App Search Optimization have many differences and the way in which both are done have impact on users. In the case of SEO the moment enters a website the part of marketing is half over whereas in the case of App Search optimization the real marketing started at that moment. Instead […]

Live videos are gaining acceptance worldwide as many social media platforms are allowing them as part of their facilities. The following are the major uses of using Live video Streaming as part of Internet Marketing Online. Live Event Marketing Streaming events that are hosted at a venue can give the non attending participants an opportunity […]

Whenever there is an algorithm update from Google most of the internet marketers get confused. The current process which will be going on gets affected through such updates. The following are some tools which can be used for finding out the insights required for doing seo to a website. Through analyzing these tools one can […]

White hat SEO tactics and strategies refer to ethical and compliant practices that focus on improving a website’s search engine rankings while adhering to search engine guidelines. The following are some of the Search Engine Optimization strategies that are important for the new year. 1. Optimizing the Website Pagewise Most of the people starting their […]

There are several reasons why digital education is different from conventional education and can be better utilized. The top ten advantages of digital education are described below. 1. Student Engagement Keeping students motivated through content that is engaging is possible through digital education method. Promoting related content to the students, understanding the learner’s knowledge level and self expression are […]

Preparing students for the new era and getting updated with latest technologies is forecasted in major trends in Education. What are the major trends in education? Let’s have a look: Technological advancements in teaching and learning With the rise of learning management systems(LMS), Learning Management Software, and LMS tools, rural education has improved greatly. Learning […]

These days majority of companies used Social Media as part of their digital marketing campaigns. Small and Medium business find it extremely useful to market product through Social Media. As online marketing is one of the important channel, it is very clear that many more companies will soon increase their investment in Social Media Marketing […]

Facebook is one of the most successful Social Media marketing Platform. Even though most of the people use Facebook for chatting with friends and sharing content in the form of images and videos, there are several advantages for using Facebook for Business Purpose. It is also possible to get leads from Facebook through Social Media […]

If the number of social media websites available on internet was less it would have been easy for digital marketers to promote goods and services. Also the audience that use social media have diverse choice and are scattered across several social media platforms. Majority of brands find it difficult to be updated with the latest […]

The main goal of Search Engine Optimization is to generate leads for products and services. If a product or service is shown to customers who is not interested will create negative effects. At the same time if the products or services is shown to the right customers then chances of getting more leads can be […]

Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process. Social Media Profiles Social Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media […]

Our lives have transformed into a world where we can learn anywhere with a mobile device and internet access. Mobile learning refers to teaching and learning using mobile devices and platforms. No matter if we are talking about performance support or collaborative eLearning, mobile learning is an ideal solution. With mobile learning, learners can engage […]

Modern schools are undergoing various changes and does not offer education alone. There are several activities like the admission process, placement process, financial management process, managing libraries, managing hostels and other miscellaneous operations. If there are several departments and the number of students and teachers is very high then it will be difficult to control […]

As majority of students use internet, use of digital marketing is the most effective ways to convince students.

The popularity of Social Media Websites will be dominating in the year 2017 too. The impact of Social Media on our lives are so great that it affects the way we work play and socialize in the virtual world. The following are some of the trends in social media Live Streaming The technologies that helped […]

There are several reasons for a PPC campaign to be success. And the top things that need to consider before launching the Google Adwords PPC Campaign are as follows Check Settings The most important thing is the settings that need to be verified is the location setting. Special care should be given to settings for […]

In the rapidly evolving landscape of web development, Progressive Web Apps (PWAs) are emerging as a game-changer. Combining the best of web and mobile applications, PWAs offer a seamless and engaging user experience. Progressive Web Apps (PWA) are special web apps that are a hybrid form of regular web pages and Mobile Apps. Progressive Web Apps […]

There are several myths associated with Search Engine Optimization. The following are some of those who are popular among SEO Companies. Importance of Content Most of the time popularity is more important than content as far as SEO is concerned. If a particular website have maximum number of visitors with respect to a topic then […]

Search Engines comes to know about the pages on the website through XML sitemaps. Its is also true that Search Engines can find web pages based on backlinks from other websites. As the Search Bot is crawling and indexing millions of pages an XML sitemap can help to crawl a website more effectively. The Sitemap […]

Finding out the context of the search from the data related to keyword through various Analytics tool is advantageous in doing Search Engine Optimization. It is essential in SEO to use the language of the visitor for making the content to be related to the context of the search. The use of keywords which helped […]

Crawling of websites by search engine bots are important for making the web pages on the site being indexed by Search Engines. There are several factors that contribute to the easy crawling of a website. Depending upon the importance of articles search engines crawl and index pages in its database for specific period of time. […]

Search Engines like Google Bing and Yahoo is changing their Search Engine Algorithms for improving the quality of search results. The purpose of doing Search Engine Optimization is to improve the quality of the website to make it search engine friendly to be listed on showing up in the Search Engine Results Page. Through search […]

The purpose of having a web page on a website is of utmost importance because only through it one can say whether the outcome of visit on the web page is a success. From the first moment of making the sitemap for the website itself a clear idea should be there regarding what are the […]

Web Accessibility is a term coined to express the things that are done for ensuring the access to the features and content of a website. Web accessibility and Search Engine Optimization are interrelated in many ways. Content which are readable by the users and the SEO optimized content are both readable by Search Engines. Screen […]

E mail marketing one of the best method for reaching out to customers directly. While some argue that social media is better than email marketing, the number of people getting converted to leads are coming through email marketing campaigns. Normally emails are sent to customers who have previously signed up for a newsletter by providing […]

Buyers from around the world search for specific words while thinking about buying products or availing services. For these reasons it is essential to make your website visible when people look for these keywords. If the website is not found on top of search engine results page for frequently used keywords competitors will be gaining […]

Tumblr blogs are an effective tool in marketing over internet. It has been found that Tumblr web pages are indexed by Google and other search engines and shows up in search result page. Various SEO Techniques like Keyword Marketing and Social Media Marketing can be done through Tumblr. Compared to other marketing methods the time […]

Search Engine Marketing mainly consists of Google Adwords Advertising and Organic Search Engine Optimization. The following are the advantages of Google Adwords Advertising over SEO. Website Design Most of the websites that is doing well on Google Adwords doesn’t need design and layout changes. Website Design factors like Responsive Website Design can play vital role […]

Social Media is used for optimization of the business through advertisements on Social Networking sites and Blogs. The penetration of Social Media in every aspects of life have opened many doors for marketers which were unknown in earlier days. Now it is easier to share the content with peers through social networking websites Even though […]

Most of the educational institutions choose traditional ways like giving advertisements in newspaper,  inviting applications through post and doing manual screening of applications and essential documents.  If the educational institutions can simplify the process of new admission the entering point of the prospective student will become easier and this will lead to attracting more students. By […]

Benefits and Advantage of School ERP in Education It is a well known fact that ERP have many advantages in Education Sector. A well built ERP solution exclusively built for education industry will not only save money but also improve the efficiency in operations.  An ERP system that is made for schools and colleges will […]

It is a major problem both teachers and parents tell is that the other party do not communicate or communicate too much.  Keeping the channels of communication open between teachers and parents is eventually helping the students.  Proper communication ate the right time is a fundamental aspect in keeping good relation between teachers and parents. […]

LMS is a feature packed low-cost solution for enterprise training and management needs. LMS provides integrated solution to manage Class based trainings (CBT), Web based trainings (WBT) or blend of both.

An E learning course can be said interactive if the learners and the tools used for e learning are engaged in a positive way. The level of interactivity is an essential element in any e learning course. There are many types of interactivity methods like multiple choice questions, learning tests, virtual simulations and animation videos which […]

The leave application procedure is a tedious process which requires the teachers to submit the leave application, make necessary alternatives in the time table and sanctioning of the leave. This has to be done on every day whenever there is a leave. The leave history also need to be verified and availability of leave also […]

Today’s student live up in a digital age and they love computer based activities. It is also essential for teachers for getting updated as well as keeping students interested with various internet related resources. Without internet teaching will be more hard because certain websites simplify planning and keep students engaged with latest examples. Twitter Twitter […]

An Alumni association is a community formed by former students of a university or college. Alumni association sometimes organize events inside or outside campus, publish newsletters periodically, publish magazines and sometimes raise fund for an organization. Alumni associations help students to connect with the educational institution. There are a variety of the services offered by […]

According to  IDC, the premier global market intelligence firm, U.S. Higher Education Institutions are expected to Spend $6.6 billion on IT in the year 2016. Much of this spending will be on enterprising networks and higher end notebook computers. The Pivot Table: U.S. Education IT Spending Guide gives an insight into the opportunities for IT in US […]

Education is among one of the prime industries contributing to building the nation but the commercial value is not appreciated much. When one compare the education industry with software industry or automotive industry the figure will be much higher for education sector. Education industry is among the fastest growing industries in the world. Due to […]

Different students have different visions,  intentions, beliefs, expectations and ambitions. Students can be empowered to advance in learning and succeeding in life. The following are different ways to Empower students. Giving Students through Social Media It is common for students to give complaints about teachers. It is intensified through social media nowadays.social Media can also […]

School Management System is a complete software system especially designed for schools, colleges and other educational institutions for automating the operations in and out of the school. The general features of School Management System involves managing profile of students and teachers, managing classes and exams, managing time table and events conducted in the school etc. There are […]

Tutors in every educational institution dream of a career with merit based payment system. This is due to the fact that merit based payment system are advantageous for both employees and employers. The following are some of the advantages of merit based payment system among teachers. Motivational Factor the main advantage of merit based payment […]

“Technology never rests, it’s always eager to find something better.” Development of the concept of cloud computing is a fine example in this context. Cloud computing promotes productivity by optimizing IT resources. It’s not a pie in the sky, rather it is here to “stay.” But what brings in the role of cloud computing or […]

New Marketing Tips for Facebook Fan Pages Utilising Fans There might be several thousands of people on Facebook. But it is advisable to attract only those who are genuinely interested into liking the fan page. Once a person finds the content useful they will expand to their friends. Engaging with fans is necessary for every […]

The use of internet through mobile not only free us from the restraints of connection through wires in desktops but also helps people who doesn’t have any means other than mobile to connect to internet. The latest report from Internet Society give importance to mobile usage and how this has changed during the last few […]

SEO is the Best Source of Traffic Search is the #1 driver of traffic to a website, beating social media by more than 300% 70% of results searchers click on are Organic Results 75% of searchers never scroll past the 1st page of results. Inbound leads cost 60% less than outbound leads. Optimized Content Attracts […]

The emails which most of get are either informational or entertaining. Gmail has added some personal features which can be added in email. recently. You might already be knowing about various ways to customize Gmail Inbox. With the introduction of a set of new emoticons Gmail has become more personal. Adding themes to the Gmail […]

Skype recently published translator for helping people to communicate better without language barriers across the globe. Any skype enabled device can be used for making free video or voice call with Skype Translator. It can be used for speaking with another person speaking a different language. The current version of skype is available in English, […]

Twitter has introduced an autoplay feature for video last week. Before the implementation of this feature several clicks were required to play the video. In the case of breaking news and game videos this video autoplay feature will be good. Along With native video apps, Vines and animated gifs will also start playing automatically on […]

Facebook announced a new version of Facebook for Android which uses less data under all network connections. As over a billion people across the world uses facebook using various mobile devices on different networks. In many parts of the world the network connectivity is slow and unable to operate all the features of facebook. This […]

Search Engines like Google and Bing change the algorithms frequently. Predicting about the future trends related to SEO is very difficult. The following are some of the predictions and tips for getting higher results through SEO. Content Will be The King Adding more content that is relevant to the audience will be the prime focus in […]

It has been found that those retailers who offer a richer personal shopping experience online will get more sales. The changing shopping habits that is followed all over the world shows much increase in purchase through online websites. the number of people who shop through mobile devices also will be increased rapidly. The major trends […]

It has been found through various surveys that a professionally designed website can increase conversion rates. The trust factor and credible language increases the number of leads being generated through online sales. The design of Landing page not only plays an important factor in SEO but also in PPC too. The following costs will increase […]

The online marketing strategies that contribute to the design of the website are based on principles that are changing frequently. Staying up to date with the latest trends is an essential part in attaining opportunities through internet. The following are the major points that need to be considered while updating the website. Responsive Website Design […]

Most business are updating with latest technologies from internet. Schneide solutions help companies keeping up with latest technologies for improving productivity and profit in an organization. As most tasks can be done through various methods finding the appropriate method by means of technology is done by companies having experience in the relevant field. Enterprise Resource […]

There are several educational video websites that cater to both students and teachers. Here are some popular ones: 1. Academic Earth Academic Earth was created with the purpose that everyone deserves access to world class education. They assure that there is something for everyone,  whether it is exploring a new topic or making advance in […]

Bounce Rate and Exit Rate are two commonly used terms in Internet Marketing. These two can be calculated from Google Analytics Management Dashboard. Bounce Rate is defined as the percentage of visitors who have left the web page immediately after landing on the page. Even though high bounce rate is bad for the website the […]

There are mainly three parts through which the customer pass to make the online purchase. It is essential to know what people search for and what people intend to buy is as important as how the customer is going to use the website they found through search engines. These four phases are Awareness Interest Desire […]

As far as lead generation is concerned Social Media Optimization is less effective that Search Engine marketing. Following are some of the best Lead Generation Techniques. 1. Customer Reference Happy customers are the best prospectus for getting leads. When a customer refer to a person or business about your services the credibility of the services […]

Google Adwords Quality Score is a measurement of how relevant an Ad about a search query. Google usually gives a quality score for your keyword which can be checked with the Adwords account. Google Adwords Quality Score is calculated on a scale of 1 to 10. If the quality score is 1 then it will […]

Corporate organizations have implemented content marketing strategies very early and now small business organizations are also started doing it for content optimization. For competing with bigger brands small business organizations should include various content marketing strategies in their business plan. There are times of scarcity occurs for creating good content and this is same in […]

The marketing tactics done online varies over a wide range of activities. This can be classified into mainly three named Owned Media, Earned Media and Paid Media. Owned Media is just the media that you have total control about. This generally will be the company website, company blog. However even though the Youtube channel, Facebook […]

Google has recently expanded the Translate App into more languages. With this app one can visually translate a printed text in almost seven languages. Opening the app and turning on the camera to scan the text will automatically translate the text. For this there is no need for internet connection. Google translate now offers the […]

As announced by Microsoft Windows 10 version has been released. Several users have been using the insider preview for months. The following are some of the features of Windows 10 Operating System. 1. Start Menu In Windows 8 the start menu was eliminated with Start screen which was popularly called Metro Style Menu. In Windows […]

A recent study conducted by the website Manta have found that 80% of the Small Business Owners in United States have used Mobile Phones in their Business. And 25% used these handheld devices once in an hour. and while they are not using mobile phone the small and medium business owners are stick to computers. […]

Google posted in its blog about the changes coming to Google Plus in the coming months. If you are among those who spend considerable time on Google Plus posting content and would like to group those posts Google Plus Collections is the answer. Google Plus Collections can make your updates to specific category which can […]

Managing quality is an important element among healthcare industries. Giving focus to the patients is the primary criteria for any hospital quality management systems. For this several standards need to be implemented inside the hospitals. Everyone in the hospital from physicians to supporting staff should be aware of the critical elements inside the hospitals. At […]

Google Trends is an under utilized tool which is having tremendous scope in Search Engine Optimization. Google Trends General categories include Business, Entertainment, Health, Science and Technology, Sports and Top Stories. Google Trends currently displays three featured stories in the home page. The trending stories in the last 24 hours can be seen through Google […]

Even with the best designs with user friendly features some websites fail because it doesn’t create sales. The following tips makes it easy for the business owners to market products to consumers. 1. Knowing What the Customer Needs The first step in selling products is to know what the customers are looking for and what […]

If the number of visits coming to the landing page is high and the rate of conversion is pretty low then it is time to do a detailed study about conversion rate optimization. The following are some of the tips for increasing the Conversion rate Optimization. 1. Analyzing Competitor’s Strategy One of the reason why […]

No one will disagree with the fact about the contribution of mobile technology in the success of business. Paid Per Click advertising also depend a lot on Mobile technologies in this new trend. The amount of Click to Call is increasing day to day. The following are some of the tips for increasing the success […]

Google My Business is extremely helpful in creating footprint on Google Local Search Results. Similar services are being offered by Bing but the accuracy of results is more on Google My Business. Not maintaining the quality of the My Business Page will lower the ranking in Local Results which will affect the search engine ranking […]

There has been much debate going on whether to use sub directories or sub domains as part of internet marketing campaign. The following are some of the advantages of having sub domains. It is easy to get words that can make you stand out without losing the value of the brand name through subdomains. If […]

Internet consumers are using various devices to browse for information and purchase products and services through internet. The strategies that used to drive websites to the top of search engine rankings have changed. By researching single keywords alone will not be enough to get the idea of what consumers are searching for. Most of the […]

YouTube is one of the most powerful marketing tool because of the popularity. As the number of videos uploaded on YouTube are huge it is difficult to get noticed. the success of a video is measured by the ranking position on both Google and YouTube. The strategies that are used for search engine optimization on […]

Guest blogging is an easy way to connect with other bloggers and offer other content to your blog readers. But as far as Search Engine Optimization is concerned Guest Blogging is not beneficial in the long run. Allowing Guest Bloggers to post on your blog will give away a backlink to their website and if […]

Pinterest is one of the best tools for marketing products that are having aesthetic appeal. It has been found out through several surveys that about 30% of internet users use Pinterest. The first things to start optimizing the business through Pinterest is by making the online presence firm. Uploading Pins from Website If the Image […]

In the last few years the money that is spent for advertising on mobile devices has been increased tremendously. There are several advantages of mobile marketing over traditional advertising methods. The following are some of the advantages of using mobile for advertising methods. Present Everywhere Most of the people using mobile phones keep their devices […]

YouTube is one of the successful platforms used for online business marketing purpose. As the video uploading feature is free YouTube offers tremendous opportunities for the marketing professionals. The following are some of the things that should be done for using YouTube as an online marketing tool. Giving a Face to your Business For every […]

Most of the people uses Google several times a day. Only a few people uses the advanced search feature on google for finding information they need. The following tips will help to conduct search through Google in a more efficient way. Explicit Phrase Search If the information is needed only about a particular keyword adding […]

The way in which people are accessing information has been revolutionised by mobile devices. Website publishers now use the medium of mobile devices to convey content to the audience through responsive web design. But if the web page is taking too much time to load the users who access the information will bounce back and […]

With the introduction Mobile Friendly Testing Tool by Bing it is clear that search engines insists web pages to be mobile friendly.  Search Engines like Bing and Google analyze web pages through their algorithm to find whether the web page is mobile friendly in many ways. The following things are checked in the Mobile Friendliness […]

QR Codes or Quick Response Codes are popular mobile friendly codes used for marketing purposes. One of the advantage of QR code is that one can scan the code instead of typing a lot of characters. QR Codes can be used for giving links to web pages, links to Apps and Texts. Even though QR […]

One of the most important thing to be considered while registering a domain is the domain extensions. This is also known as TLD or Top Level Domain name extension. Several studies that are conducted with respect to internet marketing states that the extensions does not have significant effects on search engine rankings. However there are […]

A recent survey conducted about the browsing behavior showed that majority of people browse internet not with the purpose of buying anything. The survey also showed that one by third of those searchers eventually end up buying things. This is happening because the purchase of an item is not a single process but is the […]

The number of people who uses internet connection on mobile devices has increased significantly in the recent years. Companies spending on mobile marketing has also increased in the recent past. So it is essential to make the mobile apps marketing to be part of the marketing strategy. The top reasons why mobile apps should be […]

Reviews and Rating by Google on the Search Results page is a way to evaluate websites. Reviews is an evaluation which can be expressed in text whereas rating is the display on a scale of one to five. Google supports Reviews and Ratings for different kind of business products books and movies. When valid Schema […]

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google. […]

Sometimes it is difficult to find out results through Google Search. Google offers advanced search for finding out complex search queries. The advance search can be done with respect to websites and images. The following filters can be used for finding out information in Google Search for websites Language of the Website Website from a […]

Redirection of a website or web page is the process of diverting a website visitor to another url or domain after clicking on a requested url. Redirection of Domains where used earlier for sending the users to the new domain if the business has changed the domain name. And redirection of URL is used by […]

Even Though User Interface and User Experience are used in same context by many designers it is not exactly the same. It is true that both User Experience and User Interface are related to each other in many ways but there are several differences between these. To be a successful designer one must know about […]

The number of marketing emails being opened are getting lower for most of the companies. Due to this blog subscription is being utilized for the purpose of sending marketing emails to persons. It is true that Emails gets more conversion than Social Media platforms like Facebook and Twitter. For getting more exposure it is essential […]

The use of high speed internet and mobile devices for browsing have made the life easier for most business around the world. If the information are not safe in the mobile devices desktops and laptops it is going to affect the company adversely. The number of instances occurring to steal information is increasing everyday and […]

Instagram is one of the popular Social media Platforms around the world. Even Though there are huge number of people in Instagram most business do not utilize its full potential. Due to this business organizations are losing the increased level of engagement for their brands. Following are some of the tips for getting increased brand […]

Display Advertising is one of the most effective methods of advertising through websites. Due to the fact that a picture is worth thousand words display advertising plays well among marketing techniques. But getting clicks to the display advertising requires special strategies. The following tips will be helpful in making display advertising perform well in campaigns. […]

It has been said in Google Webmaster Guidelines that any type of links that are created just for the purpose of passing pagerank can be considered as a Spammy Link. Last year it was announced from Google that the practice of link building should be avoided as far as possible. However Google and other search […]

Most of the customers come to the website through Search Engines. Through blended search results certain keywords show images in search results page. Due to this reason it is important for websites to be optimized for images as well. This is especially important for shopping websites as the images of the products being sold gets […]

Every Digital marketer dreams of creating viral content. Many of the digital marketers spend much of the time doing research about the factors that contribute to the making of content viral. However predicting which content will be going viral is almost impossible. The following are some of the strategies for making viral content. Visual Elements […]

Digital Marketing Industry has undergone drastic changes in the recent past. There has been several algorithm changes from Search Engines in the previous year. Google and other search engines treat content in the form of Media with utmost importance. Knowing about the trends that were found in 2015 could lead your business grow in the […]

Due to the heavy amount of information shared on Social Media it is hard to influence people in the current digital era.  Even though there are claims saying about the net worth of a Facebook fan the amount of revenue obtained through social media promotion is not much higher. How the visits can be of […]

Most of the mobile users find their concentration getting distracted after one or two seconds while browsing a website which does not load fast. However this is not practical and Google gives more importance to Above the Fold to be displayed in under one second so that the user gets the first glimpse of website. […]

Most of the online buyers are influenced by the reviews written online about products. Some companies find it difficult to get reviews from customers. As negative reviews can harm the reputation of the company as well as products digital marketing is employed in order to gain reviews from bloggers recently. It is also true that […]

Video is one of the most powerful content that can increase the engagement factor of website high and help seo. The following are some of the tips that helps videos achieve higher positions in search engine ranking. 1. Solving Problems The primary criteria for publishing video should be about solving a problem the user find […]

Google Now is one of the most advanced feature of Google Search. The voice function of Google Voice has become a robust application in the recent years. Predicting one want or need before asking is the key element that made Google Now a success. One of the advantage of Google Now is the use of […]

Most of the visitors coming to a website are not ready to make a purchase or avail a service. In the process of buying they are actually looking for offers and information regarding products. It will be good to get the information of the majority of people coming to the website in search of information […]

Facebook has been testing the live video streaming option from last year. Facebook has recently introduced this feature in US for the iPhone users. This feature will be introduced globally in the coming future. Let us also hope that this feature will soon be available on android users as well. During the broadcast the number […]

Social Media directly and indirectly affect SEO in different ways. Being not able to measure the signals social media websites makes doesn’t mean that social media is not creating impact on SEO. Currently the number of visits coming from Social Media can be measured through Google Analytics. However how the number of followers and shares […]

Social Media websites  like Facebook Twitter LinkedIn Pinterest and Instagram are adding many features to attract more people into sharing information. Only a person constantly following the new feature announcement will be able to know about the latest updates about Social media. Hidden Features of Facebook Facebook allows users to add life events related to […]

Content on web pages are meant to be about exploring what the audience needs and solving their problems. Content writing is a critical point in internet marketing. Following are some of the points to be considered for creating more engaging and interesting content. The best way to start content is by asking questions to the […]

Using Video is one of the coolest methods for promoting business over internet. Videos can increase the rankings through more engagement with customers. Youtube and Vine are the main social media platforms that are creating engagement through videos along with Facebook. Infact people have made YouTube as search engine for videos. When statistics are examined […]

Reading books to children is having many benefits but most of the parents do not get time for doing it. In such cases audiobooks are beneficial for creating the unique experience.  The following are the advantages of Audiobooks among students Audiobooks help students for improving the skills related to listening. The attention span is also […]

Most of the organizations spend considerable time in researching, developing and implementing online training courses. In this effectively evaluating the training program is the most important thing. Only through this evaluation the performance will be boosted justifying the investment. 1. Assessments. There are different ways to get assessments including quizzes, exams and tests. This can […]

The Domain Name System or DNS is the main part of internet which matches the domain name to the IP Address on which the website is hosted. This is done because it is not easy to remember the IP address. DNS also provides information about the domain names which commonly include Email Services. Without DNS […]

There is a recent shift of consumers from Desktop to Mobile Phones due to the many functions available on the devices. Even though it is easy to generate web presence online business organizations are finding it difficult to get more leads. Facebook has recently introduced certain features which enable business to get more engagement from […]

Artificial Intelligence is amongst the hottest trends in 2024. Businesses are significantly changing their fundamental ways of working and incorporating AI-based tools and platforms to evolve their marketing strategies.  Using artificial intelligence in business can boost marketing efforts by improving content and increasing Return on Ad Spend (ROAS). To achieve this, businesses should consider using […]

Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. The ability of AI to analyze vast amounts of data, predict consumer behavior, and personalize marketing efforts is transforming how businesses engage with their customers. The global market revenues of AI usage in marketing is expected to reach 36 billion U.S. dollars in […]

Generative AI is here, and it’s pushing the boundaries of what artificial intelligence can do. By learning from massive amounts of data, generative AI can produce entirely new content, from realistic images and captivating music to innovative product designs and even creative text formats.  This blog post will explain more about generative AI, its applications, […]

ChatGPT has widely impacted the approach of content creation. It assists the creators in collecting the right information to shape and craft the content. This AI tool can efficiently help social media experts, copywriters, YouTubers, and anyone who wants to create content.  In simple words, this recently hyped AI chatbot makes it easy to conduct […]

Are you looking to gain a prominent spot on Google’s first page as soon as possible? Google is the perfect place to spend your money on advertising your business. You may have noticed the ads of various companies while searching on Google. Google paid Advertising campaigns help these companies to get higher ranking for for […]

Imagine having a study companion who’s there round the clock, ready to answer questions, simplify difficult topics, and even create practice exercises for you. ChatGPT, a powerful AI Chatbot, has sparked debates about its potential role in higher education.   The rise of Artificial Intelligence (AI) has sent ripples across every industry, and education is no […]

Imagine a digital world where ads feel less like interruptions and more like friendly suggestions. You see ads that are exactly what you’re looking for, chatbots answer your questions instantly, and special offers appear based on your interests. This isn’t science fiction; it’s the future of digital marketing powered by Artificial Intelligence (AI). The global […]

The digital landscape is constantly shifting, and 2024 promises to be no different. As marketers, staying ahead of the curve is important for success.  From the increasing influence of artificial intelligence (AI) to the evolution of user experience, these trends will define the strategies used by businesses to reach and engage their target audiences.  Let’s […]

  The digital landscape is constantly evolving, and the role of a digital marketer has become a dynamic and multifaceted career path. Have you ever wondered what will be the routine of a day in the life of a digital marketer? An average day in the life of a digital marketer is filled with many […]

Is it ever overwhelming to manage the sheer amount of digital marketing tasks that you have to handle? Many of your digital marketing tasks can now be automated and simplified with ChatGPT. OpenAI has created an advanced language model, ChatGPT, which has the capacity to understand natural language inputs and provide precise answers. Companies are […]

Business people are looking for newer ways to get more traffic to their website every day. Business Blogging is one of those ways to attract more visitors to the website and increase leads. Blogging on a regular basis and promotion over social media are less costlier than conventional advertising methods. Most of the companies who […]

Every entrepreneur knows that combined working of sales and marketing channels can give success to the business. Only those companies that have an integrated sales and marketing team will be able to meet the goals regarding revenue. after finding out the ultimate goals and expectations about the leads both sales and marketing teams should work […]

Every year different kind of gadgets are being invented to connect with internet. People who adopt to new technologies get advantage of them and it is the same case with digital marketing also. There is a constant evolution and complexity in the digital marketing industry. Being on top of digital marketing trends is tricky in […]

Let’s see the answer to the question: What is lead nurturing? Nurturing a lead is the process of building and maintaining relationships with customers throughout the entire sales cycle. A good lead nurturing strategy can help you to identify and address any issues or problems related to sales and productivity.  Lead nurturing: How does it […]

If you want to create a more data-driven approach to your marketing, here are a few things you can do:   Make sure you are tracking the right metrics. There is a lot of data out there, but not all of it is relevant to your business. Figure out what metrics matter most to your […]

Making marketing decisions based on data and analytics is known as data-driven marketing. Rather than relying on gut instinct or guesswork, a data-driven marketing strategy makes all decisions based on data. Using data-driven marketing can be beneficial in a number of ways. One of the most obvious benefits is that you will base your decisions […]

Data is the life source of all businesses, from retail to IT companies. Without this crucial asset, it is impossible to understand the business’s progress in the market and its standing compared to the customers. This is why data analysts and miners use all types of collected data from different endpoints to extract information. Data […]

There are several reasons for a PPC campaign to be success. And the top things that need to consider before launching the Google Adwords PPC Campaign are as follows Check Settings The most important thing is the settings that need to be verified is the location setting. Special care should be given to settings for […]

E mail marketing one of the best method for reaching out to customers directly. While some argue that social media is better than email marketing, the number of people getting converted to leads are coming through email marketing campaigns. Normally emails are sent to customers who have previously signed up for a newsletter by providing […]

It has been found that those retailers who offer a richer personal shopping experience online will get more sales. The changing shopping habits that is followed all over the world shows much increase in purchase through online websites. the number of people who shop through mobile devices also will be increased rapidly. The major trends […]

There are mainly three parts through which the customer pass to make the online purchase. It is essential to know what people search for and what people intend to buy is as important as how the customer is going to use the website they found through search engines. These four phases are Awareness Interest Desire […]

Google Adwords Quality Score is a measurement of how relevant an Ad about a search query. Google usually gives a quality score for your keyword which can be checked with the Adwords account. Google Adwords Quality Score is calculated on a scale of 1 to 10. If the quality score is 1 then it will […]

Corporate organizations have implemented content marketing strategies very early and now small business organizations are also started doing it for content optimization. For competing with bigger brands small business organizations should include various content marketing strategies in their business plan. There are times of scarcity occurs for creating good content and this is same in […]

The marketing tactics done online varies over a wide range of activities. This can be classified into mainly three named Owned Media, Earned Media and Paid Media. Owned Media is just the media that you have total control about. This generally will be the company website, company blog. However even though the Youtube channel, Facebook […]

Foursquare has been an under utilized Social Media Platform for Business Purposes. The following tips will be helpful in marketing through Foursquare to attract organic visitors. 1. Goals Before starting the Social media Campaign it is necessary to set goals regarding what activities will be organized and what kind of traffic is going to be […]

Even with the best designs with user friendly features some websites fail because it doesn’t create sales. The following tips makes it easy for the business owners to market products to consumers. 1. Knowing What the Customer Needs The first step in selling products is to know what the customers are looking for and what […]

No one will disagree with the fact about the contribution of mobile technology in the success of business. Paid Per Click advertising also depend a lot on Mobile technologies in this new trend. The amount of Click to Call is increasing day to day. The following are some of the tips for increasing the success […]

YouTube is one of the successful platforms used for online business marketing purpose. As the video uploading feature is free YouTube offers tremendous opportunities for the marketing professionals. The following are some of the things that should be done for using YouTube as an online marketing tool. Giving a Face to your Business For every […]

Google My Business is extremely helpful in creating footprint on Google Local Search Results. Similar services are being offered by Bing but the accuracy of results is more on Google My Business. Not maintaining the quality of the My Business Page will lower the ranking in Local Results which will affect the search engine ranking […]

QR Codes or Quick Response Codes are popular mobile friendly codes used for marketing purposes. One of the advantage of QR code is that one can scan the code instead of typing a lot of characters. QR Codes can be used for giving links to web pages, links to Apps and Texts. Even though QR […]

A recent survey conducted about the browsing behavior showed that majority of people browse internet not with the purpose of buying anything. The survey also showed that one by third of those searchers eventually end up buying things. This is happening because the purchase of an item is not a single process but is the […]

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google. […]

Reviews and Rating by Google on the Search Results page is a way to evaluate websites. Reviews is an evaluation which can be expressed in text whereas rating is the display on a scale of one to five. Google supports Reviews and Ratings for different kind of business products books and movies. When valid Schema […]

Every Digital marketer dreams of creating viral content. Many of the digital marketers spend much of the time doing research about the factors that contribute to the making of content viral. However predicting which content will be going viral is almost impossible. The following are some of the strategies for making viral content. Visual Elements […]

The number of marketing emails being opened are getting lower for most of the companies. Due to this blog subscription is being utilized for the purpose of sending marketing emails to persons. It is true that Emails gets more conversion than Social Media platforms like Facebook and Twitter. For getting more exposure it is essential […]

The use of high speed internet and mobile devices for browsing have made the life easier for most business around the world. If the information are not safe in the mobile devices desktops and laptops it is going to affect the company adversely. The number of instances occurring to steal information is increasing everyday and […]

Instagram is one of the popular Social media Platforms around the world. Even Though there are huge number of people in Instagram most business do not utilize its full potential. Due to this business organizations are losing the increased level of engagement for their brands. Following are some of the tips for getting increased brand […]

Digital Marketing Industry has undergone drastic changes in the recent past. There has been several algorithm changes from Search Engines in the previous year. Google and other search engines treat content in the form of Media with utmost importance. Knowing about the trends that were found in 2015 could lead your business grow in the […]

Google Now is one of the most advanced feature of Google Search. The voice function of Google Voice has become a robust application in the recent years. Predicting one want or need before asking is the key element that made Google Now a success. One of the advantage of Google Now is the use of […]

Most of the online buyers are influenced by the reviews written online about products. Some companies find it difficult to get reviews from customers. As negative reviews can harm the reputation of the company as well as products digital marketing is employed in order to gain reviews from bloggers recently. It is also true that […]

Facebook has been testing the live video streaming option from last year. Facebook has recently introduced this feature in US for the iPhone users. This feature will be introduced globally in the coming future. Let us also hope that this feature will soon be available on android users as well. During the broadcast the number […]

Content on web pages are meant to be about exploring what the audience needs and solving their problems. Content writing is a critical point in internet marketing. Following are some of the points to be considered for creating more engaging and interesting content. The best way to start content is by asking questions to the […]

Using Video is one of the coolest methods for promoting business over internet. Videos can increase the rankings through more engagement with customers. Youtube and Vine are the main social media platforms that are creating engagement through videos along with Facebook. Infact people have made YouTube as search engine for videos. When statistics are examined […]

The debate over whether to ban cellphones in educational institutions is a contentious one, with compelling arguments on both sides. Students bringing in mobile devices like cellphones and tablets are on the rise in the recent years. Most of the educational institutions ban cellphone usage inside their campus. Some of the schools and colleges permit […]

The Covid-19 pandemic has accelerated the growth of the e-learning industry. To ensure students continue their education uninterrupted, most schools, colleges, universities, and other educational institutions adopted online learning mode. Online education is here to stay even after the pandemic.  The eLearning market is expected to exceed $375 billion by 2026. Universities across the globe […]

Modern technology has completely changed how we view education. The rise of eLearning has greatly impacted education in many ways.Let’s explore the impact of modern technology on education and how it has changed the way students and teachers learn One of the most significant impacts of modern technology in education is its accessibility. Students now […]

Over the past decade, the Indian education landscape has experienced rapid transformation due to the advancement of web-based learning services, particularly eLearning platforms.  The online education market is projected to reach INR 837.11 Bn by 2028. The growth can be attributed to increased use of the Internet, growing demand for flexible learning solutions, introduction of […]

eLearning has become increasingly popular in today’s digitalised world. From professional development courses to acquiring new hobbies, eLearning offers a flexible and convenient way to gain knowledge and skills. However, creating effective eLearning courses requires careful planning, attention to detail, and a focus on learner-centered design. Whether you’re a teacher, trainer, or instructional designer, developing […]

The AI in the education market has experienced exponential growth in recent years. According to a research report, the global AI in the education market is forecasted to grow from $3.99 billion in 2023 to $5.57 billion in 2024.  This anticipated growth of artificial intelligence in education can be attributed to various factors such as […]

Managing a Learning Management System (LMS) can be both rewarding and challenging. In today’s digital age, where online learning is becoming increasingly popular, the demand for efficient learning management solutions is higher than ever. The advantages of using a Learning Management System are many, but they also come with a set of challenges that administrators […]

India’s Edtech industry is witnessing tremendous growth and is estimated to reach $10.4 billion by 2025 with 37 million paid Edtech users. From online classrooms to gamified learning, EdTech is making education more accessible, engaging, and effective for millions of students across the country.  The pandemic catalyzed the development of online education. Lockdowns led to […]

Education is one of the most important factors in achieving the country’s development goals. E-governance in education has greatly transformed the way educational institutions operate. Want to know how? Let’s find out! Before elaborating on e-governance in education, let us first know the meaning of e-governance.  What is e-Governance? According to UNESCO’s definition, “E-governance means […]

Soft skills are crucial requirements in any industry or workplace. You must have specific social skills to communicate efficiently with your colleagues within your company.  You have plenty of options for online classes to hone your soft skills. One thing you should do before enrolling in online courses to upskill your soft skills is to […]

You might be thinking, “Are magazines still relevant in today’s digital age?” Well, stick around, and let’s explore! Magazines published from Schools and Colleges have great importance in education. These magazine often reflects the image of the educational institution through the articles presented by the students and teachers. School and College magazines are great way […]

When classrooms turned into computer screens, and learning happened from afar, teachers now have to learn new tricks to make online classes great. They are looking for smart ways to make online teaching and eLearning effective.  If you’re one of them, we’ve listed the top tips for effective online teaching. Read on! Tip 1: Be […]

What is an Online Learning Platform? The world has shifted towards online learning for quite some time after the COVID-19 pandemic. An online learning platform is a web-based digital system designed to facilitate education and training. It provides features for creating and managing courses, delivering instructional content, engaging learners, and evaluating their performance. These platforms […]

Understanding Globalization in Education In today’s interconnected world, the boundaries between nations are blurring, leading to a phenomenon known as globalization. It refers to the interconnectedness of economies, cultures, and societies across the world. It’s a process driven by advancements in technology, communication, and transportation, breaking down geographical barriers and fostering international exchange. This phenomenon […]

Many students choose online learning because it’s flexible and convenient. But sometimes, it can be tough. Online learning comes with its own set of challenges, and students need to adapt to this new way of learning to succeed.     Let’s talk about some problems students face with online learning and how to solve them. […]

As examination time approaches, students often find themselves facing heightened levels of stress and pressure to perform well. However, with the right strategies and mindset, it’s possible to navigate this challenging period with confidence and success. In this blog post, we’ll explore some essential tips and techniques to help students excel during examination time. From […]

The education system in India, like many others around the world, is undergoing a significant transformation driven by technological advancements. One of the key drivers of this change is the Learning Management System (LMS). Learning Management Systems (LMS) greatly benefit schools and academic institutions by streamlining administrative tasks, offering tailored learning opportunities, and enhancing education […]

Learning management systems or LMS have been very common in the education sector since the COVID-19 pandemic. The use of learning management systems (LMSs) plays an increasingly important role in integrating all aspects of education today So, if you are still unclear about what a Learning Management System is, let’s take a look.  What are […]

We learn in a way that constantly adapts to the progress of technology. People who teach and learn online want to find ways to make the e-Learning process more efficient. We’ll explore some tips for making online teaching and learning more efficient and effective. What is e-Learning? E-learning refers to the process of learning through […]

The popularity of remote learning or online education has skyrocketed since the outbreak of the COVID-19 pandemic.  According to a report, the eLearning market is forecasted to surpass $848.12 billion by 2030.  If you are a working professional, you might find it difficult to continue your education or complete a course while doing a full-time […]

Institutions delivering online courses are finding it difficult to stay on top due to the growing demand of end users. Every year new requirements are being added to the ever growing list of demands by the users. In recent years, online learning has revolutionized higher education, offering flexibility, accessibility, and innovation to learners worldwide. Exploring […]

Are you looking for a perfectly designed learning management system to virtually manage your academic institute or corporate training? We got you covered. In this article, we have compiled a list of top factors you must consider while choosing the perfect LMS for your needs.  Understanding these features will help you make an informed decision […]

eLearning has become an integral part of the modern education system. Online learning is indeed very convenient, flexible, and accessible to all of us.  However, one of the main challenges with online classes is ensuring that learners retain the knowledge they acquire. Unlike traditional classroom settings, online teaching requires a different approach to ensure high […]

Education has evolved to a great extent. The old-fashioned teaching and learning styles aren’t in the spotlight these days. On the flip side,  new-age learning management solutions have paved new, effective ways for the learning process. One such solution gaining popularity among students worldwide is the Learning Management System (LMS). A Learning Management System (LMS) […]

In the dynamic landscape of education and corporate training, Learning Management Systems (LMS) have become indispensable tools for delivering content, assessing progress, and fostering collaboration.  While off-the-shelf LMS solutions are readily available, businesses and educational institutions are increasingly turning to custom-built LMS platforms to meet their unique needs and achieve their specific objectives.  In this […]

Online training and teaching are common after the pandemic. Learning Management Systems (LMS) became really popular during the pandemic. They helped organizations smoothly manage online education and training in the new world of remote work.  Similarly, schools, colleges, and other educational institutions also adopted LMS to ensure students could continue learning from home in those […]

As an educator, nothing is more frustrating than putting your heart and soul into creating an online course only to see low completion rates. Students not completing the course on any online learning management system not only results in a waste of your efforts but also hampers their learning experience.  Looking to implement strategies that […]

The landscape of education is experiencing a remarkable evolution, propelled by technological advancements and the rise of artificial intelligence (AI). Amid the numerous innovations shaping the educational sphere, AI-driven Learning Management Systems (LMS) emerge as a transformative force.    According to research, LMS market is expected to reach a value of $28.1 billion by the […]

Every school collects information about students for various purposes. However it is important for parents and management of the school to know how these information are being utilized for various purposes. School Management System Software helps in protecting the data collected from students in a safe way. This helps in providing support for the school […]

A School Management Software is a tool to manage all the educational and administrative tasks without any hassle. There are several advantages of using scheduling facilities available in School Management System. The following are some of the benefits of using scheduling feature in School management software: Scheduling can reduce the time lags occurring at administrative departments […]

Its is a well known factor that employee engagement improves the productivity and morale which leads to increase in productivity. The engagement is depended on the trust an employee has in management and the rewards and recognition got from employers. Career development opportunities increases the contribution in engagement. Even though there will be increase in […]

Parents, Teachers and Authoritative Figures are increasingly concerned about the bullying incidents happens at educational institutions. The first step in eliminating such incidents is about creating awareness about the issue. the following are some of the factors that shows that bullying occurs at educational institutions. Changes in behavior and attitude  that can not be explained […]

There are several reasons why digital education is different from conventional education and can be better utilized. The top ten advantages of digital education are described below. 1. Student Engagement Keeping students motivated through content that is engaging is possible through digital education method. Promoting related content to the students, understanding the learner’s knowledge level and self expression are […]

Preparing students for the new era and getting updated with latest technologies is forecasted in major trends in Education. What are the major trends in education? Let’s have a look: Technological advancements in teaching and learning With the rise of learning management systems(LMS), Learning Management Software, and LMS tools, rural education has improved greatly. Learning […]

Our lives have transformed into a world where we can learn anywhere with a mobile device and internet access. Mobile learning refers to teaching and learning using mobile devices and platforms. No matter if we are talking about performance support or collaborative eLearning, mobile learning is an ideal solution. With mobile learning, learners can engage […]

Modern schools are undergoing various changes and does not offer education alone. There are several activities like the admission process, placement process, financial management process, managing libraries, managing hostels and other miscellaneous operations. If there are several departments and the number of students and teachers is very high then it will be difficult to control […]

As majority of students use internet, use of digital marketing is the most effective ways to convince students.

Most of the educational institutions choose traditional ways like giving advertisements in newspaper,  inviting applications through post and doing manual screening of applications and essential documents.  If the educational institutions can simplify the process of new admission the entering point of the prospective student will become easier and this will lead to attracting more students. By […]

Benefits and Advantage of School ERP in Education It is a well known fact that ERP have many advantages in Education Sector. A well built ERP solution exclusively built for education industry will not only save money but also improve the efficiency in operations.  An ERP system that is made for schools and colleges will […]

It is a major problem both teachers and parents tell is that the other party do not communicate or communicate too much.  Keeping the channels of communication open between teachers and parents is eventually helping the students.  Proper communication ate the right time is a fundamental aspect in keeping good relation between teachers and parents. […]

LMS is a feature packed low-cost solution for enterprise training and management needs. LMS provides integrated solution to manage Class based trainings (CBT), Web based trainings (WBT) or blend of both.

An E learning course can be said interactive if the learners and the tools used for e learning are engaged in a positive way. The level of interactivity is an essential element in any e learning course. There are many types of interactivity methods like multiple choice questions, learning tests, virtual simulations and animation videos which […]

Today’s student live up in a digital age and they love computer based activities. It is also essential for teachers for getting updated as well as keeping students interested with various internet related resources. Without internet teaching will be more hard because certain websites simplify planning and keep students engaged with latest examples. Twitter Twitter […]

An Alumni association is a community formed by former students of a university or college. Alumni association sometimes organize events inside or outside campus, publish newsletters periodically, publish magazines and sometimes raise fund for an organization. Alumni associations help students to connect with the educational institution. There are a variety of the services offered by […]

According to  IDC, the premier global market intelligence firm, U.S. Higher Education Institutions are expected to Spend $6.6 billion on IT in the year 2016. Much of this spending will be on enterprising networks and higher end notebook computers. The Pivot Table: U.S. Education IT Spending Guide gives an insight into the opportunities for IT in US […]

Education is among one of the prime industries contributing to building the nation but the commercial value is not appreciated much. When one compare the education industry with software industry or automotive industry the figure will be much higher for education sector. Education industry is among the fastest growing industries in the world. Due to […]

Different students have different visions,  intentions, beliefs, expectations and ambitions. Students can be empowered to advance in learning and succeeding in life. The following are different ways to Empower students. Giving Students through Social Media It is common for students to give complaints about teachers. It is intensified through social media nowadays.social Media can also […]

School Management System is a complete software system especially designed for schools, colleges and other educational institutions for automating the operations in and out of the school. The general features of School Management System involves managing profile of students and teachers, managing classes and exams, managing time table and events conducted in the school etc. There are […]

Tutors in every educational institution dream of a career with merit based payment system. This is due to the fact that merit based payment system are advantageous for both employees and employers. The following are some of the advantages of merit based payment system among teachers. Motivational Factor the main advantage of merit based payment […]

There are several educational video websites that cater to both students and teachers. Here are some popular ones: 1. Academic Earth Academic Earth was created with the purpose that everyone deserves access to world class education. They assure that there is something for everyone,  whether it is exploring a new topic or making advance in […]

As far as lead generation is concerned Social Media Optimization is less effective that Search Engine marketing. Following are some of the best Lead Generation Techniques. 1. Customer Reference Happy customers are the best prospectus for getting leads. When a customer refer to a person or business about your services the credibility of the services […]

As you reach your final year of engineering programme, placement concerns begin hovering into your mind. No doubt, your first step towards your long-term career depends on how you carry yourself before the interviewers during your campus placement or off-campus job interviews. 1. Make a crisp resume Your resume is a window to present yourself […]

Most of the parents are concerned about the way over crowded classrooms in public schools can influence the children’s ability to learn things. Although there has not been much research done on this area it is clear from the grades of the students that overcrowded classrooms can affect the ability of the students to learn […]

It is a well known fact that reading newspapers are essential for grown ups. But it is also equally important for students to read newspapers in order to get the most valuable information which can not be obtained from Social Media alone. The following are some of the advantages of reading newspapers as far as […]

Any Syllabus is an agreement made at the academic level which helps in creating an academic relationship between the teachers and students doing a course. A syllabus is used as a starting point for communicating between teachers and students. What all things are to be expected during a course is being communicated through the syllabus […]

Flipped learning methods is a blended learning method focused on the delivery of content usually online outside the classroom. In this type of learning activities are often conducted in the classroom and reading of content is done at home. in flipped classroom model students often watch lecture by instructor online, or do research at home […]

The purpose of survey is to collect information from a group of students on a topic that is understandable to them. There are different kind of surveys being conducted at educational institutions which mainly fall in the following categories. Case Study Survey – Case Study surveys are conducted among a group of students without considering them […]

There are different kinds of assessments used for the evaluations of the performance of students at schools and colleges. They are described below. Through formative assessment method learning of students is monitored during the process of learning through feedback. This feedback is used to identify the areas where students are weak and giving extra care […]

One of the most effective methods for teaching students is using different ways in teaching methods. Different modality have different effects on the senses of the students. The major modalities that instructors use for teaching are visual and, auditory mediums which is explained below. Visual Modality in Learning The visual modality of learning refers to […]

Smart classrooms are those classrooms which are equipped with latest technological stuff with the intention to make the teaching and learning process easy and effective. Smart classrooms can be classified as three based on the equipments available in the classroom. They are basic smartclasses, intermediate smart classes and advanced smart classes. Basic smart Classes have gadgets […]

The first step after joining a course is about organizing everything for meeting the financial goals. As the expense for higher education is costlier most of the students depend upon loans. The following are some of the tips helpful for students taking up loans for educational purpose. Before taking loans it is advisable to check […]

Improvement of Customer Service There are several activities in managing library like acquisitions, cataloging and circulation of books. Through automation of library operations through software it is possible to reduce the work load of librarian and other staff members.  The hours that is saved through the automation can be utilized for other activities in the […]

Internet offers huge amount of information and can be used as an online learning environment which can be utilized for the preparation of assignments. The first assignment being submitted is usually an indicator of the talent of the student. The amount of interest generated while reading the assignment can be taken as a measured as a […]

Analytical skill is the ability of students for identifying and analyzing complex problems and ideas for reaching at a solution. Analytical skill can be used for enquiring about useful information, studying of the information and knowing the major issues, checking how many possible ways of solving the problem and sorting out the best solution. By […]

Database in School Management Software stores different kind of information which can be searched conveniently and organized easily.  There are several advantages  of storing information on database rather than on paper. The following are some of the benefits of keeping database in schools and colleges. Save Time Keeping and maintaining database management system helps in saving […]

Patience is defined as the ability to bear holding up, frustrations and waiting without loosing enthusiasm. Patience is also the talent of controlling emotions and impulses and act calm during difficult times. Most of the students find it difficult to control emotions and this article explains about developing patience. Today everything is obtained because of […]

There is huge amount of information associated with educational institutions worldwide. This can constitute academic information and administrative information which is precious for the academies. Along with this there might be information that is needed by the teachers and students of the institution. Most of the schools nowadays need data on demand related to student […]

Each day teachers has to take decisions in a timely and appropriate manner between other teachers and students in day to day activities at schools and colleges. However different teachers and students treat these interactions differently in various parts of the world. This articles explains about common things that are contributing in improving the quality […]

Most of us already aware of the advantages of using digital medium in education. There are numerous benefits students can get through digital medium. Same is the case with the impact of digital literacy among teachers. Digital Literacy does not mean those technology which can be used for teaching students alone. Digital Technology helps teachers […]

Record keeping is an easy and efficient way for tracking the progress of students and providing the evidence as a support for the grading system. Having proper record management system in an organized way is essential for every school.  As part of record keeping teachers are required to organize the records related to the assignments […]

Nowadays academic courses are not the only activity running in an organization. With the latest trends related to education educational institutions incorporate a lot of other activities. Along with studies students look for all other activities that can help them in future. Students want their knowledge updated in every field they come in contact with. […]

The purpose of doing revision is for check the the understanding of the topics for a particular student. Doing revision helps students to link different topics inside a subject to form a whole idea. It is also helpful in reminding about certain topics that have been forgotten while preparing for the examinations. Revising topics also […]

Interactive whiteboards is used for instructional purpose which uses computer generated images projected on the board using a projector. The images can be made interactive with the use of mouse or directly on the screen depending upon the features. These kind of boards adds more interactivity into the classroom and enhances collaboration with teachers. Interactive […]

Nowadays School report cards are much more than grades of the student in the academic year. Some of the schools send even details about the subject being taught, progress student made through the year, how the student behave socially and the learning skills the student possess. Usually schools use different alphabets to denote the grade […]

Schools around the globe are becoming more and more diverse as the number of foreign students whose primary language is different. For teaching languages the following tips might be adopted. Knowing Students Understanding students and their backgrounds helps in making the learning experience easy. The environments from which the students are coming from and the native […]

The whole process of listening speaking writing and reading is often regarded as communication. Teachers and instructors need to be highly skilled in all these communication areas to excel in their profession. Only teachers having high communications will be able to convey the knowledge effectively to students. Teaching Groups and Individuals Only through listening and […]

Every person solves different kind of problems in day to day life. Most of the problems faced by students involves using analytical and creative skills in solving problems. What particular skill is needed by the student in solving the problem vary depending upon the nature of the problem. However skills like ability to analyse problems, […]

The aim of of giving homework is to bring together the  learning at home and the learning at classroom. The following are the merits and demerits of homework. Merits Time Management Skills Children who can manage time for scheduling subjects of studies and making plans to study will find homework useful in later years. Doing homework […]

Value Based Educational system approach is a new learning experience in which personal values social values and moral values is in alliance with the knowledge. Most school nowadays incorporates value based educational system for students, teachers and parents for the moral development. A student who have undergone value based education will face different events in […]

With the advent of technology most of the students have access to android applications. It is also known from various sources that students use different kind of phone and other gadgets for accessing information online. There are many applications available in the market and the following five are top among these which can be used […]

Many schools face the problem of students dropping out of the institution and it is found that the decision is not taken overnight. There are several factors that contribute to students dropping out of school. The following are the main reasons for students leaving school. Lack of Engagement from Parents Poor Performance at Academic Level Economic […]

All parents have high expectation about their children and at times these expectations can become a burden to the young ones. If the right amount of encouragement is given to the children they can achieve success easily. The following are some of the methods which can be employed for making children successful in education. Realistic […]

Professional Learning Community or otherwise known as PLC is the method of offering a learning opportunity through collaboratively learn among coworkers. This is usually done in a particular work environment. Professional Learning Communities are usually employed in schools for organizing teachers into groups for working. There are many types of Professional Learning community available as […]

Critical thinking skills are essential for students and teachers should improve and develop such skills in students. Critical thinking skills help students deal with situations faced in day to day life with greater responsibility. Assessment Technique in Classroom Through this method the students assess the lessons on a continuous basis. This can be done by posting questions […]

Libraries are regarded as the heart of any educational institution. Due to the changing environment of education libraries are becoming unpopular among youth. The following are the main uses of libraries with respect to educational institutions. It is easy for identifying the students who read regularly and comparing them with those who does not read […]

Teachers play a prominent role in special education due to the fact that it is critical for the development of the children. Students see teacher as an encouraging model who inspires them to achieve success. This fact is more important in the case of children having difficulties in learning. For a teacher educating students with special […]

Students are often referred to as the future citizen of the country. Due to this it is essential to keep the moral value of them high and lessons regarding moral issues should be implemented among students in an effective way. Most of the children are good at observing things and it is easy to influence […]

There are several advantages of keeping reminders in every day life. Same is the case with learning among students coming from various disciplines. The following are some of the advantages of keeping reminders which will become helpful for students. 1. Making the goals for each lesson clear and listing them in the notes sections will […]

Most of the adults might be thinking about they would have been able to handle money wisely if they were taught to do so if they were educated about the value of money as students. Even now also many students come of educational institutions without knowing the value for money and without any balance in […]

Reading books to children is having many benefits but most of the parents do not get time for doing it. In such cases audiobooks are beneficial for creating the unique experience.  The following are the advantages of Audiobooks among students Audiobooks help students for improving the skills related to listening. The attention span is also […]

Higher Education Sector has been undergoing transformation by adapting the latest trends in Digital Technologies. There is an increasing number of Learning Management Systems and implementation of Educational ERP Solutions in Higher Education recently. But there are still some institutions following the traditional route in higher education. The expectations from the students and financial aspects in […]

Motivation is one of the critical factors in Learning among students. It helps students in scoring high grades at academic levels. Students who are having motivation to do things easily learn things easily. There are several factors that contribute to the motivation among students. motivation can either be part of the character of the student […]

Taking the decision of doing a course on distance mode is the major step in learning at a later stage in life. Distance learning can be an exciting experience for some while others have bitter experiences. There are many advantages and disadvantages for distance learning methods.  The following are some of the do’s and don’ts of distance […]

Networking is the buzzword for education industry in the twenty first century. Collaborative learning is turning the world into a tiny place in terms of connectivity. In the case of new inventions and discoveries, sharing among the network plays an important part.

School going children need better memory power than adults for better functioning ability in day to day life. Although the amount of information is increasing daily it is being added to the existing knowledge. Sometimes students have to learn things that they might not be interested. Also the students are required to demonstrate their knowledge through […]

The rules and regulations inside classrooms are the defensive line against misbehavior which should not be treated casually. The rules and regulations inside the classroom must be prepared considering the relevancy with the students. the following are general guidelines for creating rules and regulations for classrooms. Classroom Rules must be Simple While creating rules for […]

Most of the students think that scholarships are meant for those students which are weak financially. But in real life getting scholarship is beneficial for the student for encouraging the studies. The following are some of the major benefits of getting Scholarship. Scholarship is a Recognition Thousands of people apply for scholarship and only a […]

Majority of parents are not aware of the possibilities of the use of software in education. So is the case with most of the teachers in universities and colleges who have limited exposure to the functionalities of software.  These gives rise to the opposition of use of technology in education. The following are some of […]

Many schools provide opportunities to participate in extra curricular activities before, after or on weekend days. Participating in extra curricular activities can help in developing many skills among students. the following are some of the points regarding the importance of extra curricular activities in school. Time Management and Priorities One of the greatest advantage of […]

Most of the time students do not realize the importance of taking notes and listening to the content of the course seriously. The lecture that is given to the students inside the class contains vital information about the content of the course. This information is important for exams as well as in real life. The following […]

In the recent past more people have opted for online education due to the sinking economy. The advantages of doing online classes are several and taking degree or diploma from an online institution is having many benefits which the regular degree doesn’t offer. The following are the main advantages of doing online classes. Low Cost By […]

The following are some of the tips related to increasing motivation among students and make them learn better. When the task given to a student is in alignment with the skill he possess he will be more interested in learning to do it. While giving tasks to the students one should take care of that the […]

There are several characteristics that are shown by successful leaders. The following eight traits are the most important qualities for students in leadership positions in school. Their expectations about the fellow students are consistant  and will be high even under adverse conditions. Successful leaders considers that any kind of disadvantage should not become an obstacle to […]

The use of computers and mobile devices have many benefits of making education system inside classrooms extraordinary. Use of tablets and other hand held devices by students help them in learning more effectively. Implementing computers and digital content is an easy way to eliminate use of papers inside the classrooms. Schools and Colleges are spending […]

Top Tips About How to Develop a Study Habit among Students

Grading is done at educational institutions for evaluating the performance of students individually. Most of the time grades are regarded as the standard for learning but it can be relied every now and then. Certain criteria like attendance and engagement in the class can not be said as the direct measurement of learning. In the […]

For some students examinations are always stressful. What will be the outcome of the tests is not known to many students. Anxiety can sometimes makes things forget during examinations. Exam anxiety can also happen after test and this can be reduced by the following methods. Developing Good Study Habits Students who have proper study habits […]

Most of the modern learning environments encourage a wide range of methods of instructions. These generally include expressing, employing and communicating during the learning process. Modern Learning Environments encourages capability based learning methods which helps both teachers and students being flexible and open to accessing information. This can eventually lead to a strong learning community. Modern Learning […]

Most of the organizations spend considerable time in researching, developing and implementing online training courses. In this effectively evaluating the training program is the most important thing. Only through this evaluation the performance will be boosted justifying the investment. 1. Assessments. There are different ways to get assessments including quizzes, exams and tests. This can […]

We are living in a world where ideas collapse, promises go unfulfilled, ideologies crashes and classroom learning is changing frequently. New technologies makes people realise what is being practised for a longer time. Ethics in education should be taught to students as a method for seeking the truth rather than expressing opinions. Adding courses related […]

Software Technologies has changed the way we live in the recent period. Higher Education sector also adapts to the latest trends in software industry. Online Smart Classrooms has transformed education sector into an innovative way of learning things. For helping educational institutions manage routine operations ERP systems are being implemented in many Schools and Colleges. This […]

There are numerous reasons why you may be forced to cease studying, and then want to pick it up at a later date. Life gets busy, work opportunities come up, or health emergencies can make it difficult to continue. There’s no reason why you can’t return to study once the situation has changed however, though […]

Giving feedback to students is a way of explaining whether they are doing things in the right or wrong way. But while giving feedback the real focus should be on the right things. This will increase the productivity of the students in a constructive way. Complimenting Correcting and then again complimenting should be the method […]

A recent statistics on games it was found that there are around one billion gamers around the globe spending at least an hour play playing some sort of game. The implementation of games like interactivity will increase the interactivity among students. It has been found the that the level of engagement decreases from elementary to […]

This approach is a new method of giving importance to strength of the individuals and motivation levels for promoting learning. In traditional education the course is prepared for the average student in a single teaching style common for all students. In positive education method teachers motivate students to reach the goals individually.

The the advancement in technologies animations are popularly used for understanding and remembering information effectively. The latest technologies used in animation makes it possible to use them for educational purposes. Teachers are no longer required to stop at static images for education. The learners also find animations helpful because reaching at the conclusions without further […]

E Learning takes Mental Effort A recent study conducted on the difference of taking notes on mobile and through laptop showed that the former method helped to retain information to memory of listener. While remembering complex concepts taking notes by mobile showed improved recalling ability.  The primary reason for this is that people who takes notes by […]

Collaborative learning can be used in many contexts such as instructional based, class based or cooperative learning projects. In general collaborative learning involves students working together in groups working towards a common goal. Think Pair Share Learning Technique In this method the instructor will be posing questions and asking students for thinking for a period […]

The following are the top predictions about education sector that will change in the future. Cloud Systems Many colleges have started to access their school software in cloud systems recently. This trend will be picking up by small as well as larger educational institutions slowly into delivering higher efficiencies. Most educational institutions will start moving […]

Benefits of Technology in Education We have been using different kind of technology in every segment of our lives. There are several positive and negative factors for implementing technology in education sector. As majority of educational institutions embrace technology in education practical aspects suggests that the positive factors are more compared to the negative factors. […]

The learning scenario has changed a lot in the recent years and E learning has become popular in many areas. Along with E Learning Microlearning is also gaining importance. It is a typical short term learning method adopted by educational institutions and corporate organizations. This concept was developed because of the shortening of attention span […]

What all things contribute to the success of a teacher is a complex question. There is no single set of rules that can be followed and the success usually varies in approach for different individuals. And if the teacher is going to the school for the first time things can become more complicated. The new curriculum has […]

Time management involves the methods of planning and executing things by properly controlling the time spent in various activities which in turn will increase the efficiency and increase the productivity. Being organized is the primary factor for managing time. Using one of the time saving tools like appointment calendars and To Do lists are one […]

Implementation of an ERP project is a long and complex process as far as an educational institution is concerned. To make this easy by reducing the risk and reaching the project goal some of the best practices are required. These best practices will give the best result for the implementation of an ERP project. There are […]

Distance learning otherwise known as online learning is one of the most suitable option for people belonging to different age groups. There are several advantages of distance learning over conventional learning methods. The top ten benefits of distance learning are described below. Choice of Course Distance education provides several opportunities for studying subjects that are […]

There are several things that need to be understood before preparing to study abroad. Gaining Experience Most of the people who have done courses outside the country used to say that learning abroad is a unique experience. One of the primary reason being leaving the comfort zone and go through the new life changing experiences. […]

There are many activities that should be handled by employees in school that need to be managed effectively.  For the proper running it should be ensured that all the departments in a school coordinate their works.  For reducing the workload and reducing several issues involved with the administration department School Management Software has been made. […]

Google Ads platform is changing with the introduction of new features to improve the performance. Implementing latest features will help in achieving better results and more benefits towards the growth of business. Drive better results with Search campaigns By using Google AI, we can create enhanced Search campaigns. We can get inputs from Google Ads […]

A webinar is a live presentation over the Internet. You can host webinars using paid platforms or free services such as Google Hangouts, Skype, or GoToMeeting. The process of hosting a webinar, however, is time-consuming and involves considerable effort. The process includes creating a presentation, inviting participants, recording the session, and posting it online.  Now, […]

Search Engine Marketing mainly consists of Google Adwords Advertising and Organic Search Engine Optimization. The following are the advantages of Google Adwords Advertising over SEO. Website Design Most of the websites that is doing well on Google Adwords doesn’t need design and layout changes. Website Design factors like Responsive Website Design can play vital role […]

A recent study conducted by the website Manta have found that 80% of the Small Business Owners in United States have used Mobile Phones in their Business. And 25% used these handheld devices once in an hour. and while they are not using mobile phone the small and medium business owners are stick to computers. […]

In today’s globalized world, businesses often need to cater to audiences across different countries and languages. Multilingual and multi-regional websites can help achieve this, but they also present unique SEO challenges. The first thing while doing SEO for an international business is offering content in different language. Hosting multiple websites with same content and different […]

Let’s dive into the world of location-based search and why it’s a game-changer for your business. You might be wondering, “What’s the big deal about location-based search?” Well, stick around, and let’s uncover the importance together! Google’s search quality guidelines emphasis the importance of location based search and user intend. This is because all the […]

In the ever-competitive landscape of Search Engine Optimization (SEO), selecting the right keywords is paramount for driving qualified traffic to your website. Two fundamental categories of keywords emerge in this pursuit: Branded and Non-Branded. Understanding the distinct characteristics of each is crucial for crafting a comprehensive SEO strategy. Branded Keywords: Cultivating Brand Loyalty and Direct […]

While browsing internet on mobiles some of us might be feeling difficult to navigate through the screen. As more and more people are browsing internet from mobile Google has recently changed its algorithm to make sure that proper websites having content accessible to be visible on Google search results page. These website found via the […]

Several SEO techniques are trending and can help boost organic traffic and rankings. The following are the main factors that will be going to affect the Search Engine Optimization strategies. Mobile-First Optimization: With the increasing use of mobile devices, optimizing your website for mobile is crucial. Ensure your site is mobile-friendly, loads quickly, and provides […]

The way people search for information over Google has changed the algorithms and it is essential to stick to the user friendliness as far as SEO is concerned. Optimizing the websites with respect to conversion has increased the scope of Conversion Rate Optimization. Understanding about the intend of the user is necessary to improve the […]

What is Search Engine Optimization? When customers search for your products or services through Search Engines like Google and Bing, your website will show up in the top of the list in Search Engine Results page (SERP) if the website is optimized for Search Engines. Why should you do SEO? There are several ways to […]

Search Engine Optimization- it’s a buzzword among marketers. It doesn’t matter if your business is small or large, SEO can have an enormous impact on its success. Google ranking is something that every business strives for. When it comes to improving organic traffic, it’s important to focus on the right tips and employ the right […]

At certain times the traffic to the website gets declined after reaching a high. Even without much change in the website files the traffic gets declined over a period of time. Most of the data can be seen through various Analytics platforms giving statistical data about the decline in visits. Most commonly the following might […]

Search Engine Optimization and App Search Optimization have many differences and the way in which both are done have impact on users. In the case of SEO the moment enters a website the part of marketing is half over whereas in the case of App Search optimization the real marketing started at that moment. Instead […]

Whenever there is an algorithm update from Google most of the internet marketers get confused. The current process which will be going on gets affected through such updates. The following are some tools which can be used for finding out the insights required for doing seo to a website. Through analyzing these tools one can […]

White hat SEO tactics and strategies refer to ethical and compliant practices that focus on improving a website’s search engine rankings while adhering to search engine guidelines. The following are some of the Search Engine Optimization strategies that are important for the new year. 1. Optimizing the Website Pagewise Most of the people starting their […]

The main goal of Search Engine Optimization is to generate leads for products and services. If a product or service is shown to customers who is not interested will create negative effects. At the same time if the products or services is shown to the right customers then chances of getting more leads can be […]

There are several myths associated with Search Engine Optimization. The following are some of those who are popular among SEO Companies. Importance of Content Most of the time popularity is more important than content as far as SEO is concerned. If a particular website have maximum number of visitors with respect to a topic then […]

Search Engines comes to know about the pages on the website through XML sitemaps. Its is also true that Search Engines can find web pages based on backlinks from other websites. As the Search Bot is crawling and indexing millions of pages an XML sitemap can help to crawl a website more effectively. The Sitemap […]

Finding out the context of the search from the data related to keyword through various Analytics tool is advantageous in doing Search Engine Optimization. It is essential in SEO to use the language of the visitor for making the content to be related to the context of the search. The use of keywords which helped […]

Crawling of websites by search engine bots are important for making the web pages on the site being indexed by Search Engines. There are several factors that contribute to the easy crawling of a website. Depending upon the importance of articles search engines crawl and index pages in its database for specific period of time. […]

Search Engines like Google Bing and Yahoo is changing their Search Engine Algorithms for improving the quality of search results. The purpose of doing Search Engine Optimization is to improve the quality of the website to make it search engine friendly to be listed on showing up in the Search Engine Results Page. Through search […]

The purpose of having a web page on a website is of utmost importance because only through it one can say whether the outcome of visit on the web page is a success. From the first moment of making the sitemap for the website itself a clear idea should be there regarding what are the […]

Web Accessibility is a term coined to express the things that are done for ensuring the access to the features and content of a website. Web accessibility and Search Engine Optimization are interrelated in many ways. Content which are readable by the users and the SEO optimized content are both readable by Search Engines. Screen […]

Buyers from around the world search for specific words while thinking about buying products or availing services. For these reasons it is essential to make your website visible when people look for these keywords. If the website is not found on top of search engine results page for frequently used keywords competitors will be gaining […]

Tumblr blogs are an effective tool in marketing over internet. It has been found that Tumblr web pages are indexed by Google and other search engines and shows up in search result page. Various SEO Techniques like Keyword Marketing and Social Media Marketing can be done through Tumblr. Compared to other marketing methods the time […]

SEO is the Best Source of Traffic Search is the #1 driver of traffic to a website, beating social media by more than 300% 70% of results searchers click on are Organic Results 75% of searchers never scroll past the 1st page of results. Inbound leads cost 60% less than outbound leads. Optimized Content Attracts […]

Search Engines like Google and Bing change the algorithms frequently. Predicting about the future trends related to SEO is very difficult. The following are some of the predictions and tips for getting higher results through SEO. Content Will be The King Adding more content that is relevant to the audience will be the prime focus in […]

Google Trends is an under utilized tool which is having tremendous scope in Search Engine Optimization. Google Trends General categories include Business, Entertainment, Health, Science and Technology, Sports and Top Stories. Google Trends currently displays three featured stories in the home page. The trending stories in the last 24 hours can be seen through Google […]

Guest blogging is an easy way to connect with other bloggers and offer other content to your blog readers. But as far as Search Engine Optimization is concerned Guest Blogging is not beneficial in the long run. Allowing Guest Bloggers to post on your blog will give away a backlink to their website and if […]

Internet consumers are using various devices to browse for information and purchase products and services through internet. The strategies that used to drive websites to the top of search engine rankings have changed. By researching single keywords alone will not be enough to get the idea of what consumers are searching for. Most of the […]

If the number of visits coming to the landing page is high and the rate of conversion is pretty low then it is time to do a detailed study about conversion rate optimization. The following are some of the tips for increasing the Conversion rate Optimization. 1. Analyzing Competitor’s Strategy One of the reason why […]

Most of the people uses Google several times a day. Only a few people uses the advanced search feature on google for finding information they need. The following tips will help to conduct search through Google in a more efficient way. Explicit Phrase Search If the information is needed only about a particular keyword adding […]

The way in which people are accessing information has been revolutionised by mobile devices. Website publishers now use the medium of mobile devices to convey content to the audience through responsive web design. But if the web page is taking too much time to load the users who access the information will bounce back and […]