Majority of companies used Social Media as part of their digital marketing campaign in 2015. Small and Medium business find it extremely useful to market product through Social Media. In 2016 also majority of companies will invest in Social Media Marketing for growth of the business.
One of the primary advantages Social media offers is the cost factor which small business organizations find it useful. With minimum amount of money maximum amount of people can be reached through social media. This can be done quickly for generating leads to the business.
Social Media is an excellent medium for building brand. Majority of people would like to connect with the brands they use on social media. While making a decision about purchasing an item people prefer social media and it has also been found that people can be easily influenced by the purchasing done by their friends on social media.
Majority of population are now on social media and it is easy to acquire the customers through various social media platforms. The rate at which people are signing into social media is increasing on a daily basis.
Customers find it easy to interact with companies through social media and this also helps in choosing the company for doing business. Questions can be asked about products and services through social media platforms easily and doubts can be cleared easily through brand pages on social media.