Display Advertising is one of the most effective methods of advertising through websites. Due to the fact that a picture is worth thousand words display advertising plays well among marketing techniques. But getting clicks to the display advertising requires special strategies. The following tips will be helpful in making display advertising perform well in campaigns.
Call to Action
It is essential to make the Call to Action to stand out from the rest of the background as far as possible to make it noticeable. The color of the call to action and the position are also important in display advertising. If multiple ads are placed at different pages on a website it will also be good to keep the uniformity of the Call to Action Buttons.
Display Advertisements having lots of text and images generate less clicks than those having fewer words. While choosing the words it should be checked whether the matter is conveyed in minimum number of words. If more text is there to read it will divert the attention from the customer.
Lead Generation Website
Through display advertising the time taken to grab attention is less compared to other methods. So it is wise to write less on the ad and make the consumers click on the ad and reach the website to read more. Detailed information can be presented effectively along the vast lay out of the website.
The images and color scheme of the display advertising should match with the landing page for making customers feel at home. Instead of creating confusion among customers it is essential to have links directly go to the corresponding pages on the website.