It has been published on several authoritative websites that for any successful website there needs to be Evergreen Content. Content about topics which are relevant to the subject even after months and years is called evergreen content. Such content will be kept as reference by many because of their relevancy to the concerned website or blog. Even Though there are several articles which create hype through news and goes viral through social media are available for the masses the importance of reference websites and blogs never diminishes.
The content which comes as news articles, statistical surveys and information which are found periodically, content related to a particular event that happened once at some specific location, articles which are focused on trends are all examples of content that will fade away once the audience find it irrelevant after some months.
Commonly available content that does not have an expiry date includes things like Lists, Tips, Instructional Videos and How To Articles and certain kind of videos. However not all articles written in the above structure will be treated as evergreen content.The quality of the content that can be referred again and again over a period of time becomes evergreen content.
There are certain subjects that never become old and writing again and again about the same topic in a particular blog or website will make the readers bored. In such cases the content on a topic which will be having more significance will be shown in search engine results. In certain cases there might be articles which already contain the topics and a different view or opinion which details the subject in depth will become a new topic in search.
Publishing evergreen content should be part of every business organization. Having authoritative posts on blogs and whitepapers will make the website look professional. Also from the SEO perspective having evergreen content is a sure bet to be listed by search engines.