Every Digital marketer dreams of creating viral content. Many of the digital marketers spend much of the time doing research about the factors that contribute to the making of content viral. However predicting which content will be going viral is almost impossible. The following are some of the strategies for making viral content.
In most cases the content which has visually appealing elements have gone viral. Adding more videos and images to the content should be the first step in making the content ready for publishing. Having a compelling video or picture boosts the visual appeal to the content. However if the image or video is not matching with the brand the impact will be less. Elements that are humorous, informative or surprising will generate more views than those which are not having the emotional element.
A well planned message that is shared over social media is the first reason why that content goes viral. There might be exceptions but if the message are not clear the chance of people sharing it will be less. The targeting audience and their understanding power must be taken into account while crafting the message. A compelling content in the form of video or article will surely have a message associated with it.
All viral content that has made it huge on social media have an emotional element in it. Whether it is humorous or sentimental, it is the ability of the marketer to make the content create emotions in the heart of audience.