Every entrepreneur knows that combined working of sales and marketing channels can give success to the business. Only those companies that have an integrated sales and marketing team will be able to meet the goals regarding revenue. after finding out the ultimate goals and expectations about the leads both sales and marketing teams should work together to achieve them.
One of the problems faced by most companies is the communication gap occurring between the sales and marketing teams which hinders them from reaching at an agreement. The end goals along with increasing market share and other objectives must be clearly established before beginning any campaign on internet.
How a typical customer will be browsing the internet and how a purchase is made is of utmost importance both to the sales and marketing teams. If there is confusion over the customer persona then the marketing team will be targeting a group of customers while sales team will be concentrating on another set of customers. How to classify a qualified lead through various stages is also important in sorting out whether the final goal is achieved. It is essential to know what will cause a user to be concverted into a lead through the buying process.
Internet marketing is about marketing websites to many people at a time. Sales and closing of leads occur between person to person either through phone calls or through internet. It is the responsibility of the marketing team to look after the reputation of the brand. marketing brings the average values related to customers whereas sales is dependent on individual relationships. Marketing department is more concerned about what the typical customer will be experiencing during the purchase journey while sales department analyses the lead and do research on the individual customer before contacting them. It is difficult to quote the prices and discounts during the marketing stage whereas it is easy to do the calculations and convince the customer through sales.