Drive better results with Search campaigns
The impact of specific product search on Google Shopping and the revenue generated through it is contributing a significant percent to ecommerce websites. More features related to product listing can be seen in Google Ads for products in 2015.
Google might introduce primary and secondary goals to better track micro and macro conversions this year. This might include adding an items to the wish list. This data can be used in giving more customised products through ecommerce websites.
Changes to audience targeting
Google Ads will no longer support similar audiences and will no longer be able to add similar segments to any new or existing ad groups or campaigns. In place of similar segments, different campaign types will offer different solutions to target the right audience, and achieve campaign objectives.
To stay up to date with the latest developments, it’s recommended to follow official Google Ads announcements and consult Google’s official resources and documentation.