Every year different kind of gadgets are being invented to connect with internet. People who adopt to new technologies get advantage of them and it is the same case with digital marketing also. There is a constant evolution and complexity in the digital marketing industry. Being on top of digital marketing trends is tricky in an industry that is constantly changing. The following are the top three trends that will shape the future of digital marketing.
The emerging popularity of social commerce
It is no secret that social commerce has been around for a while, but now it is becoming more mainstream. It is predicted that social commerce will increase in 2022, and it won’t slow down anytime soon.
Video marketing continues to be a trend
Advertising videos through YouTube is not a new thing and there are millions of ads running on Bing and Facebook. Video marketing may be considered one of the most accepted digital marketing ad format. The popularity of TikTok was probably the first thing that helped video marketing to get all its hype. Creating marketing videos has now become a common marketing strategy that is really helpful in reaching the target audience.
Voice search optimization
Voice search has been adopted widely by people of all age groups. The introduction of smart speakers like Alexa made voice search one of the popular digital marketing trends of 2022. A majority of online shopping search happens through voice search.
Metaverse- a growing interest
Metaverses are virtual worlds where people interact with augmented and virtual reality. What makes the metaverse one of the top digital marketing trends of 2022 for marketers? It is expected that a lot of young people will embrace this new age digital space just like all other social media networking websites.
Chatbots are AI-powered messenger tools that can instantly send messages to hundreds of customers who visit your website. With chatbots, customers are supported 24 hours a day and receive instant responses.
The ranking factors for indexing the Apps are much more complex than web pages. In the coming years more and more business organizations will be launching Mobile Apps which will be added to the existing apps database. Apps can have more functionalities that websites and people find it more convenient than other mediums. More and more apps will be replacing websites in general and the coming years will so positive trends for Apps.
The coming year will se more people buying mobile phones and the focus getting shifted to mobile friendly websites. In many countries mobile search has surpassed desktop searches. Use voice for searching also has increased which will be giving more importance to responsive websites. Either a mobile only website or a website that can be viewed both on desktop and mobile will be dominating in the coming years.