How to choose the right social media platform for your business?

Are you having trouble choosing a social media platform that is right for your business?

The number of approaches available for digital marketing has grown so rapidly that there is no limit to what can be done. There is one question you will need to answer any time you decide to start digital marketing for your business: where to start? 

How do you decide which social platform is the best fit for marketing your business? When choosing a social media platform, you need to consider your business goals, budget, and your resources.

Here are some tips for choosing a social media platform that works for your business:


Know your audience

If you want to choose the right social media platform, you have to think about your audience first. Identify your target audience by conducting market research. This research will assist you in determining which social media platforms they use. As an example, Facebook has more users than any social network, but Snapchat is a better place to target your audience if they spend their time there. Additionally, with market research, you will learn what content they like, what their online activities are, and what interests them.


Conduct competitive research

Consider what your competitors are doing to make an informed decision. Even if you don’t want to follow what others are doing, you can learn a lot about your industry by observing them. Examples include:


  • Platforms they use
  • What works and what doesn’t
  • The level of engagement on each platform

Evaluate your budget

In terms of choosing the right social media platform for your business, budgeting is one of the most important factors to consider. The cost should be evaluated when choosing a social media platform to market your product and services. As you build momentum, you can start with budget-friendly campaigns and try out other social media platforms and go larger from there.

Identify the uses and benefits of each platform

The communication style on social media platforms differs from platform to platform.  Consider the communication protocols for each channel you’re considering and spend some time understanding them. By doing so, you will not only be able to choose the right platforms for your company, but you will also be able to avoid communication mistakes.



In the world of digital marketing, social media platforms have become one of the most essential elements. With the prevalence of mobile devices and internet access, digital marketing and social media marketing have become increasingly relevant today. Choosing the right social media platform should be based on your products, your brand personality, and your business type. Your business marketing goals can be achieved more effectively by bringing in a digital marketing team. Our team at Schneide Solutions can assist you in choosing the best one. Contact us today to learn more.