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Social media marketing is a powerful tool for businesses of all sizes. But when it comes to reaching professionals and building brand reputation, there’s one platform that stands out: LinkedIn Marketing. LinkedIn is now one of the most popular social media platforms, with over 1 billion users around the globe.

LinkedIn is a hub for industry news and trends. By following thought leaders and companies in your field, you can stay up-to-date on the latest developments and ensure your business stays ahead of the competition.

Why Should Businesses Prioritise LinkedIn Marketing?

Millions of B2B business users are in the LinkedIn network, making it an excellent platform for generating leads and growing your B2B enterprise.

Here are the top benefits of LinkedIn marketing in business: 

1. Precise Targeting: Unlike other social media platforms, LinkedIn allows you to target your ideal audience with incredible precision. You can filter by job title, industry, company size, even skills and interests. This means your message reaches the exact people you want to connect with, maximising your return on investment (ROI).
2. Building Brand Authority:  LinkedIn is all about professional reputation. By sharing valuable content, industry insights, and engaging with other users, you establish yourself as a thought leader in your field. This builds trust and credibility with your target audience, making them more likely to consider your brand when they need a solution.
3. Organic Reach and Engagement:  LinkedIn isn’t just about paid advertising. You can also build a strong organic presence by sharing high-quality content, like blog posts, infographics, and videos.  When you participate in discussions, answer questions, and engage with other users’ content, you increase your brand awareness and build relationships.
4. Lead Generation:  LinkedIn is a goldmine for leads. With features like LinkedIn Sales Navigator, you can identify potential customers, connect with them directly, and nurture relationships that convert into sales. You can also run targeted LinkedIn ads/campaigns specifically designed to generate leads.
5. Connect with Decision-Makers: LinkedIn puts you face-to-face with the decision makers of companies and businesses. Thus, LinkedIn provides great opportunities for B2B businesses looking to connect with the right audience.
6. Cost-Effective Marketing:  While LinkedIn Ads do require a budget, they can be a very cost-effective way to reach your target audience. With precise targeting, you won’t be wasting money on impressions that won’t convert. Also, the ROI on LinkedIn Ads can be much higher than other social media platforms, thanks to the quality of the leads you generate.
7. Networking Powerhouse: LinkedIn is all about building connections. By participating in groups relevant to your industry, you can connect with potential partners, collaborators, and even future employees. This can open doors to new opportunities and partnerships that can drive your business forward.
8. Showcasing Your Skills: LinkedIn acts as your digital resume. Crafting a standout profile that showcases your skills, experience, and achievements positions you as an expert in your industry. This can draw the attention of potential employers, clients, or investors.

Some Examples of Successful LinkedIn Marketing 

Here are some specific examples of successful LinkedIn marketing:

• Semrush: Semrush, a company offering marketing tools, isn’t afraid to leverage the power of video on LinkedIn. They used a video ad campaign to promote a case study on “voice search.”  Videos get 5 times more engagement on LinkedIn than other formats. Semrush’s creative approach helped them boost their reach and brand awareness within their target audience. 

• HubSpot: A marketing and sales platform, HubSpot understands the value of lead generation. Their LinkedIn campaign targeted marketing managers at companies with specific growth goals. By offering downloadable resources like ebooks and whitepapers relevant to those goals, HubSpot attracted high-quality leads who were actively seeking solutions.

• Canva: A popular design platform, Canva, understands the importance of standing out on a professional platform. Their campaign featured eye-catching visuals and interactive content, like quizzes and polls related to design trends. This approach not only grabbed attention but also encouraged user engagement, increasing brand awareness.

Conclusion: 

LinkedIn Marketing offers a myriad of advantages for businesses looking to expand their reach, connect with professionals, and drive meaningful engagement. 

From targeted advertising and lead generation to brand building and networking, LinkedIn provides a versatile platform for achieving your marketing goals.

By leveraging the power of LinkedIn Marketing, businesses can unlock new opportunities for growth and success in today’s competitive marketplace.

Here are the top techniques you can consider for social media brand awareness activities:

Remember, building brand awareness on social media takes time and consistent effort. Stay active, listen to your audience, and adapt your strategy based on their preferences and feedback.

Are you having trouble choosing a social media platform that is right for your business?

The number of approaches available for digital marketing has grown so rapidly that there is no limit to what can be done. There is one question you will need to answer any time you decide to start digital marketing for your business: where to start? 

How do you decide which social platform is the best fit for marketing your business? When choosing a social media platform, you need to consider your business goals, budget, and your resources.

Here are some tips for choosing a social media platform that works for your business:

Know your audience

If you want to choose the right social media platform, you have to think about your audience first. Identify your target audience by conducting market research. This research will assist you in determining which social media platforms they use. As an example, Facebook has more users than any social network, but Snapchat is a better place to target your audience if they spend their time there. Additionally, with market research, you will learn what content they like, what their online activities are, and what interests them.

Conduct competitive research

Consider what your competitors are doing to make an informed decision. Even if you don’t want to follow what others are doing, you can learn a lot about your industry by observing them. Examples include:

• Platforms they use
• What works and what doesn’t
• The level of engagement on each platform

Evaluate your budget

In terms of choosing the right social media platform for your business, budgeting is one of the most important factors to consider. The cost should be evaluated when choosing a social media platform to market your product and services. As you build momentum, you can start with budget-friendly campaigns and try out other social media platforms and go larger from there.

Identify the uses and benefits of each platform

The communication style on social media platforms differs from platform to platform.  Consider the communication protocols for each channel you’re considering and spend some time understanding them. By doing so, you will not only be able to choose the right platforms for your company, but you will also be able to avoid communication mistakes.

Conclusion

In the world of digital marketing, social media platforms have become one of the most essential elements. With the prevalence of mobile devices and internet access, digital marketing and social media marketing have become increasingly relevant today. Choosing the right social media platform should be based on your products, your brand personality, and your business type. Your business marketing goals can be achieved more effectively by bringing in a digital marketing team. Our team at Schneide Solutions can assist you in choosing the best one. Contact us today to learn more.

In today’s marketing industry, social media has become increasingly important, but it is unclear which platforms work best. Nevertheless, a single platform may not be best for every business. Thus, determining and leveraging the benefits of various social media platforms is imperative, taking your business’s industry, brand identity, and target audience into consideration.

Here are the top 5 social media platforms for marketing brands

Facebook

Facebook marketing isn’t a new idea considering its popularity as one of the most used social media platforms by businesses as well as common people Your Facebook page is a great marketing tool to grow your business. Businesses can use it to build brand recognition, attract leads, and sell more products. Facebook’s marketing success requires a consistent and long-term commitment. This platform offers both text and visual ads. Boosting your content, advertising on Facebook, or partnering with influencers or partners can all accelerate your business’s growth.

Twitter

If you have the right strategy and tools in place, Twitter can be a valuable social media platform for your business. The platform has evolved from a platform for sharing ideas to one of the most popular channels for marketing brands. As a social media platform, Twitter provides you with valuable customer insights and opportunities for building your brand and boosting sales.

LinkedIn

Around 930 million people use LinkedIn around the world, making it one of the most popular social networking platforms. LinkedIn is more of a business platform than Facebook or other similar social media platforms. It is a place to network with other professionals in the same field. It is one of the best social platforms to generate B2B leads. Your business can get easily noticed with the right content marketing strategies on the LinkedIn publishing platform. LinkedIn for business is an excellent way to build credibility, establish a meaningful network, and access the expertise of established experts.

Instagram

Instagram has evolved into more than just a simple social network. It now serves as a platform that allows brands to connect with their audiences, attract new talent, promote their products, and inspire their consumers. The platform’s new business tools, such as advanced analytics and shoppable Instagram posts, demonstrate how popular it is becoming as a marketing tool. A well-planned Instagram marketing strategy can deliver outstanding results for brand awareness, customer loyalty, and sales.

YouTube

With visual content becoming the current trend of effective marketing, YouTube can be considered much more than just a channel for entertainment. Uploading videos on YouTube will benefit your business in a number of ways. Tutorials, commentary, product reviews, Q&As, and video listicles can help businesses achieve greater exposure and reach new audiences. Furthermore, running ads makes it a much-loved platform for advertising. If you are looking to reach a wider audience, consider creating a YouTube channel for your business.

Conclusion

Social media platforms are beneficial for brand awareness, increasing website traffic, and engaging your audience. A good social media marketing campaign can lead to more sales and leads for your business. It is entirely up to your brand to decide which social media platform is right for your business.

Are you looking for the right social media strategies to grow your business? Reach out to us to discuss the best social media platform and strategies suited to build your brand.

Live videos are gaining acceptance worldwide as many social media platforms are allowing them as part of their facilities. The following are the major uses of using Live video Streaming as part of Internet Marketing Online.

Live Event Marketing
Streaming events that are hosted at a venue can give the non attending participants an opportunity to view it online. And the streaming of live video can be of any length as it is possible to divide the event into multiple sections. Sending reminders about the live event streaming is also good for getting more audience. It is also a good idea to host the details of different sessions with timings on the official website of the event.

Live Announcements Marketing
This kind of internet marketing is particularly helpful in the case of launching new products or starting anew venture. Inviting the people from a particular community will also be good in making it a big event online. It is also possible to appoint brand advocates to publish live event details over social media for maximum exposure. Building excitement to view it online should be started well in advance to make it a huge success

Live Interviews Marketing
Google twitter and Facebook allows various options to host interviews being telecasted online live. In this case also promotion of the live interview starts well before the announcement. attending a live interview in the form of hangouts can help audience interact with experts and make people more connected with the brand.

Live Video Blog Marketing
Video Blog marketing in the case of question and answers session is extremely useful for novice audiences. Scheduling a live video session weekly or monthly can create suspense among users as they can expect videos being live telecasted at a particular time of the week. People who can find it difficult to attend the session can watch it online in the case of live video streaming

These days majority of companies used Social Media as part of their digital marketing campaigns. Small and Medium business find it extremely useful to market product through Social Media. As online marketing is one of the important channel, it is very clear that many more companies will soon increase their investment in Social Media Marketing for growth of the business.

One of the primary advantages Social media offers is the cost factor which small business organizations find it useful. With minimum amount of money maximum amount of people can be reached through social media. This can be done quickly for generating leads to the business.

Social Media is an excellent medium for building brand. Majority of people would like to connect with the brands they use on social media. While making a decision about purchasing an item people prefer social media and it has also been found that people can be easily influenced by the purchasing done by their friends on social media.

Majority of population are now on social media and it is easy to acquire the customers through various social media platforms. The rate at which people are signing into social media is increasing on a daily basis.

Customers find it easy to interact with companies through social media and this also helps in choosing the company for doing business. Questions can be asked about products and services through social media platforms easily and doubts can be cleared easily through brand pages on social media.

Facebook is one of the most successful Social Media marketing Platform. Even though most of the people use Facebook for chatting with friends and sharing content in the form of images and videos, there are several advantages for using Facebook for Business Purpose. It is also possible to get leads from Facebook through Social Media marketing Strategies. The following are some of the Facebook marketing Tips and Tricks for Business.

1. By adding Facebook Button Link on the Website and Blog existing traffic can be leveraged to the Facebook Page.
2. While sending Email marketing campaigns if Facebook Page Link is attached as Signature visits to the Facebook page will increase.
3. Through Analysis of Previous posts on Facebook Best days and Best Time to Post content can be found out.
4. Creating Scheduled Posts for occasions and events in advance can save time and increase visits.
5. Using Facebook Plugins on the Websites in the form of Widgets can increase the exposure of Facebook Page.
6. Using Facebook Advertisements can help in acquiring targeted audience to like the Facebook Page or Like and Share the Facebook Post. It is also possible to claim offers through Facebook Advertising.
7. Creating Facebook contests will make the Facebook posts more engaging and freebies can be given away through Facebook Contests.
8. Using @ in Facebook Posts to mention fans can create a feeling of importance which will prompt them to like the Facebook post.
9. Creating Call to Action on the Facebook page like going to Contact Us page of the website can be used for Facebook Marketing.
10. Integrating Social Media Sharing buttons on the website can help people share the pages and blog posts on Facebook.
11. Using Images and Videos in Facebook Posts can increase the visibility and engagement of the Posts.
12. Joining Facebook Groups can give exposure to more people who may be invited to like the Facebook Page.

If the number of social media websites available on internet was less it would have been easy for digital marketers to promote goods and services. Also the audience that use social media have diverse choice and are scattered across several social media platforms. Majority of brands find it difficult to be updated with the latest trends among social media.

The following are some of the major trends:

Social Media Commerce
Social Media Platforms like Twitter, Facebook and Instagram has added several features for doing e-commerce through their platforms. Through signing up using social media platforms also it is easy to make purchase of goods and avail services. Facebook gives the option to run Offers on its platform for claiming discounts and offers. The Buy button has also available for Twitter which is more easy for companies selling individual products.

Social Media Advertising
Advertising through social media will increase as more and more people are signing up into them. Advertising which is integrated into social media platforms will be on rise in the coming year. Advertising through Apps will have more advantage over conventional ads. More relevant advertisement can be shown through social media based on the content being posted on them.

Mobile Revolution
The buzz word in promotion of social media is push notification and in app product recommendations. majority of Social Media platforms are improving their user experience. Facebook has even launched an App exclusively meant for slow connections. Geo targeting customers is also possible through Mobile Phones and this opportunity has been utilized by social media platforms as well.

Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process.

1. Social Media Profiles
   Social Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media profiles to attract the customers.
2. Social Media Community
   Creating a Social Media community in the form of Facebook Page, Linkedin Group or Google Plus Community is essential for every business. This gives the business owners control over the community and gives exposure to post content that can be helpful for the business. It is also possible to offer deals and discounts through such communities where many people come and read content.
3. Content Creation Strategy
   The creation of content for social media is different from content creation for SEO. Posting of content in the form of text, images videos and infographics are vital for the success of social media plan. Proper use of keywords also need to be there inside the social media content to impress the customers in the first attempt.
4. Interactivity through Social Media
   Brand mentions are essential for the success in social media. People like to be contacted and interact wit brands through social media to a great extend. Interactivity should also be part of social media marketing plan along with making connections.
5. Maintenance of Social Media Platforms
   It is essential to check the social media profiles regularly in order to sort out negative reviews. Adding fresh content should also be part of social media marketing campaign. Joining and leaving communities and groups should also be monitored depending upon the popularity.

The popularity of Social Media Websites will be dominating in the year 2017 too. The impact of Social Media on our lives are so great that it affects the way we work play and socialize in the virtual world. The following are some of the trends in social media

1. Live Streaming
   The technologies that helped us to upload videos through mobile devices will giving way to live streaming features introduced by Social Media Platforms like Facebook, Twitter and YouTube in the year 2017. The trend of sharing updates through live streaming videos can help business utilizing live events. Live Streaming also helps in building more credibility and trust among the viewers.
2. Chatbot
   These are artificial intelligence enabled agents helping to communicate through conversations without the presence of humans. Facebook Messenger has recently introduced a chat bot feature which business utilize for various purposes. Chat bots usually help in automating the tasks earlier handled by humans. One of the advantage of chat bots is its availability round the clock without humans intervening in between.
3. Expiring Content
   Business concerns usually tries various methods to attract customers by giving offers. Expiring content keeps the posts with offers being posted on social media platforms without cluttering and creating noise.  This also helps in getting attention in short period of time.  The expiring content also creates a feeling of urgency to be read among the viewers. Snap Chat and Instagram are trying these features on their platform which will be on rise in 2017.
4. Consolidation
   As the industries evolve various companies acquire other promising concerns during the course of time. Facebook recently bought Whatsapp and Instagram and Microsoft acquired LinkedIn. As more and more business acquire social media platforms the rules in the social media landscape will also change. Social networking websites struggling in their market will be getting acquired in the year 2017 too.
5. Organic and Paid Traffic
   In the beginning years it was not hard to keep on top of Social Search if a business have significant likes and considerable followers on Twitter.  People who likes certain Facebook pages are not really following their updates and many users utilize lists on twitter to get updates from important handles. Paid advertising on Social Media platforms has also risen and it is considered as one of the important marketing channel.

Social Media is used for optimization of the business through advertisements on Social Networking sites and Blogs. The penetration of Social Media in every aspects of life have opened many doors for marketers which were unknown in earlier days. Now it is easier to share the content with peers through social networking websites
Even though Social Media is used for personal reasons there are many surprising aspects of it in marketing process.

For driving Traffic to Website
It is true that every business want to increase traffic to the website. Social Media websites can drive traffic to the website through shared content. Instead of flooding the social media website with content it will be more good if custom content is posted at regular intervals.

For SEO
The updates coming from Search Engines mentions about the importance of Social Media Integration of websites. Google shows websites having presence in Google Plus on the top of Search Engine Results Page for personalized search. Social Networking sites itself has become search engines by adding hashtag searches and other related searches.

For Engagement
Communicating news and events to the clients can easily done through social media optimization. Through social networking websites brands will find it easy to engage with customers. Also it is easy for them to solve queries generated through Social Media. Those business having presence in Social Media finds it easy to get in touch with customers easily.

For Branding
Through proper use of graphics and images Business organizations can create a brand on Social Media. For some bigger brands Social Media is bigger than websites for creating brand awareness. As most people use social media it is easy for attaining more visibility for brands.

For Mobile Experience
As most people browse social media sites through mobile, it is easy to show content from websites through social media. It is also easy for people to share content through mobile devices to social networking sites.

Skype recently published translator for helping people to communicate better without language barriers across the globe. Any skype enabled device can be used for making free video or voice call with Skype Translator. It can be used for speaking with another person speaking a different language. The current version of skype is available in English, Spanish, French, German, Italian and Mandarin. Microsoft also said that more languages will be coming soon in Skype.
The following are the advantages of using Skype Translator

• Skype Translator can be used for chatting with anyone with the SkypeID
• Skype Translator will translate the conversation between people into each others language in near real time.
• Skype Translator will display an on screen transcript of the chat.
• Skype Translator can be used for chatting across around 50 languages.

Twitter has introduced an autoplay feature for video last week. Before the implementation of this feature several clicks were required to play the video. In the case of breaking news and game videos this video autoplay feature will be good. Along With native video apps, Vines and animated gifs will also start playing automatically on twitter. By this way one can enjoy watching videos without missing valuable tweets.

The audio will also start playing once the video starts playing in an expanded style. This feature works best when the screen is kept in landscape mode. Also if the video is turned into landscape mode will auto play sound.

Twitter revealed that its is also possible to keep the settings to the previous state through the admin panel. In case the data charges are high or the bandwidth is low the default option for Autoplay for videos will be turned off.

Facebook announced a new version of Facebook for Android which uses less data under all network connections.

As over a billion people across the world uses facebook using various mobile devices on different networks. In many parts of the world the network connectivity is slow and unable to operate all the features of facebook.

This obstacle is removed with the introduction of Facebook Lite which gives a more consistent performance on low bandwidth conditions.

As the download size for facebook is less than one mb it is quick to download and install. Features of facebook like news feed status update and notifications are available in this version of facebook. The new facebook lite version will be available across the world soon.