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To stay up to date with the latest developments, it’s recommended to follow official Google Ads announcements and consult Google’s official resources and documentation.

A webinar is a live presentation over the Internet. You can host webinars using paid platforms or free services such as Google Hangouts, Skype, or GoToMeeting. The process of hosting a webinar, however, is time-consuming and involves considerable effort. The process includes creating a presentation, inviting participants, recording the session, and posting it online. 

Now, what’s the point of webinars in your marketing plan?

Webinars can be used as a powerful marketing platform and are continuing to gain momentum since video marketing became prominent.

Let’s dive into the main reasons why webinars should be added to your online marketing plan.

Helps you reach a wider audience

The main goal behind every marketing strategy is to reach the right audience so as to attract more customers. By using webinars, you can reach a wide audience around the world.  Furthermore, engaging with your target audience increases your brand recognition.

Form a library of content with webinars

Content creation is an inevitable part of every marketing strategy. The more engaging and relevant your content is, the more likely that your audience often visit your website and social media pages. Webinars help in enhancing your content creation. The content of webinars can be converted into other content forms suitable for social media or blogs.

Helps in credible lead generation

Webinars are a more credible lead generation strategy when compared to other forms of marketing strategies. It is obvious that people who register for webinars are more likely to get converted into potential customers. They register for webinars because they are truly interested in the topic.

Achieve quick ROI

Cross-channel marketing strategies inclusive of webinars make the conversion of leads an easier process. The attendees of webinars may turn out to be your potential customers if your webinar sessions are capable of building trust.

Organize and attend with ease

Webinars are equally convenient for both the host and the attendees. People, these days, prefer everything online in the comfort of their homes. Webinars are an excellent way to reach your target audience in a cost-effective manner.

How to promote your webinar?

Once your webinar is ready, you’ll need to promote it. Here are some tips:

• Use social media to spread the word. Post updates on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other networks.
• Send emails to your contacts. Ask them to join the webinar and forward the invitation to their friends.
• Create a landing page where attendees can register for the webinar.
• Promote the event through email newsletters, blogs, and social media.

Conclusion

A webinar is a great way to provide your audience with information and expertise. Taking advantage of webinars allows you to share your message directly with your target market. Webinars are great for building your brand and nurturing leads you already have. It is one of the best strategies to create brand awareness and reach a global audience.

Search Engine Marketing mainly consists of Google Adwords Advertising and Organic Search Engine Optimization. The following are the advantages of Google Adwords Advertising over SEO.

Website Design
Most of the websites that is doing well on Google Adwords doesn’t need design and layout changes. Website Design factors like Responsive Website Design can play vital role in the case of SEO whereas PPC requires minimal effort.

Instant Website Traffic
The number of visitors will start flowing once the website has been enabled on Google Adwords. In the case of SEO the time taken for getting the visitors will be more and no one can guarantee number one ranking.

Pay Per Click
Only the number of visits coming to the website through Adwords need to be paid. For the non clicked impressions it is not required to pay for the advertisement. In the case of SEO clicks can not be predicted.

Keyword Targeting
The targeting keywords can be controlled by Google Adwords through the website. In the case of SEO it is not possible to control for what keywords will lead to the display of the website URL. There are chances of the website getting listed for un relevant keywords.

Tracking and Adjustment
Depending upon the data and figures obtained through campaigns, it is possible to adjust the bidding in real time. In the case of SEO the results can be achieved after some months.

Landing Page
In the case of Google Adwords what web pages should be visible after clicking the ad can be controlled. This landing page design can be used in guiding the customers towards the goal. In the case of SEO visitors may arrive at the website depending upon the available pages in Google Index.

Region Targeting
The countries and regions at which the ads will be displayed can be controlled through Google Adwords. In the case of SEO ranking high for websites on Search Engine Result Page for competitive keywords will be difficult.

Budget Control
The cost per click and budget can be controlled through Google Adwords and the period for which the Adword campaign will run also can be controlled. The Google Adword campaign can be paused and started again depending upon the requirement.

A recent study conducted by the website Manta have found that 80% of the Small Business Owners in United States have used Mobile Phones in their Business. And 25% used these handheld devices once in an hour. and while they are not using mobile phone the small and medium business owners are stick to computers. About 12% of them are addicted to mobile and checked their mobiles for incoming messages and emails.

Most of the Small and Medium Business owners have used mobile phones to schedule appointments and communicating with customers.

Note taking applications were used by one by third of them. This is combined with creating things to do inside the list.

Usage of Social Media were also used by one third of the small business users

Expense management, Inventory Management and accounting were used less by them

The mobile phones were used by about one by fourth of them.

It has also been found that Small and Medium Business users were frequent users of  Mobile Apps.

Also majority of the business owners suggested they love to read mobile optimized content. Responsive website designs were preferred by them over mobile devices.