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Why Social Media will be Important for Marketing

These days majority of companies used Social Media as part of their digital marketing campaigns. Small and Medium business find it extremely useful to market product through Social Media. As online marketing is one of the important channel, it is very clear that many more companies will soon increase their investment in Social Media Marketing for growth of the business.

One of the primary advantages Social media offers is the cost factor which small business organizations find it useful. With minimum amount of money maximum amount of people can be reached through social media. This can be done quickly for generating leads to the business.

Social Media is an excellent medium for building brand. Majority of people would like to connect with the brands they use on social media. While making a decision about purchasing an item people prefer social media and it has also been found that people can be easily influenced by the purchasing done by their friends on social media.

Majority of population are now on social media and it is easy to acquire the customers through various social media platforms. The rate at which people are signing into social media is increasing on a daily basis.

Customers find it easy to interact with companies through social media and this also helps in choosing the company for doing business. Questions can be asked about products and services through social media platforms easily and doubts can be cleared easily through brand pages on social media.

Facebook Social Media Marketing Tips and Tricks

Facebook is one of the most successful Social Media marketing Platform. Even though most of the people use Facebook for chatting with friends and sharing content in the form of images and videos, there are several advantages for using Facebook for Business Purpose. It is also possible to get leads from Facebook through Social Media marketing Strategies. The following are some of the Facebook marketing Tips and Tricks for Business.

  1. By adding Facebook Button Link on the Website and Blog existing traffic can be leveraged to the Facebook Page.
  2. While sending Email marketing campaigns if Facebook Page Link is attached as Signature visits to the Facebook page will increase.
  3. Through Analysis of Previous posts on Facebook Best days and Best Time to Post content can be found out.
  4. Creating Scheduled Posts for occasions and events in advance can save time and increase visits.
  5. Using Facebook Plugins on the Websites in the form of Widgets can increase the exposure of Facebook Page.
  6. Using Facebook Advertisements can help in acquiring targeted audience to like the Facebook Page or Like and Share the Facebook Post. It is also possible to claim offers through Facebook Advertising.
  7. Creating Facebook contests will make the Facebook posts more engaging and freebies can be given away through Facebook Contests.
  8. Using @ in Facebook Posts to mention fans can create a feeling of importance which will prompt them to like the Facebook post.
  9. Creating Call to Action on the Facebook page like going to Contact Us page of the website can be used for Facebook Marketing.
  10. Integrating Social Media Sharing buttons on the website can help people share the pages and blog posts on Facebook.
  11. Using Images and Videos in Facebook Posts can increase the visibility and engagement of the Posts.
  12. Joining Facebook Groups can give exposure to more people who may be invited to like the Facebook Page.

Three Important Social Media Trends

If the number of social media websites available on internet was less it would have been easy for digital marketers to promote goods and services. Also the audience that use social media have diverse choice and are scattered across several social media platforms. Majority of brands find it difficult to be updated with the latest trends among social media.

The following are some of the major trends:

Social Media Commerce
Social Media Platforms like Twitter, Facebook and Instagram has added several features for doing e-commerce through their platforms. Through signing up using social media platforms also it is easy to make purchase of goods and avail services. Facebook gives the option to run Offers on its platform for claiming discounts and offers. The Buy button has also available for Twitter which is more easy for companies selling individual products.

Social Media Advertising
Advertising through social media will increase as more and more people are signing up into them. Advertising which is integrated into social media platforms will be on rise in the coming year. Advertising through Apps will have more advantage over conventional ads. More relevant advertisement can be shown through social media based on the content being posted on them.

Mobile Revolution
The buzz word in promotion of social media is push notification and in app product recommendations. majority of Social Media platforms are improving their user experience. Facebook has even launched an App exclusively meant for slow connections. Geo targeting customers is also possible through Mobile Phones and this opportunity has been utilized by social media platforms as well.

How to Increase Brand Awareness through Social Media

Most of the business are already using Social Media Websites to market their products and services over internet. Increasing awareness about the brand is one of the top advantages of using Social Media as part of digital marketing. This is due to the fact that majority of population is using various kind of Social media platforms for connecting with their peer.

1. One of the main advantage for marketing over social media is the humanized version of brand. It is easy to connect with people as brands and communication between brand and people are more effective through social media. There are millions of companies available on social media which can be followed and what makes a brand stand out is the key element in the success of the brand.

2. When used effectively Social Media can be an excellent tool for increasing the traffic to a landing page of a website. Compared to paid advertising like Google Adwords social media traffic is cheaper and more effective. Through proper promotion of products and services through social media considerable traffic can be generated to the website.

3. Social Media platforms are also effective in understanding about how people react to brand. What people are saying about a particular brand can be easily seen through social media. This can also be utilized in dealing with customer related services. It is also essential to focus on less number of social media platforms as concentrating on more social media websites can become a problem in content creation for the company.

Importance of Location based Search on Google

Google has recently updated their search quality rating guidelines which gives emphasis to location based search and user intend. This is because all the searches performed on Google are dependent on the location and language from which the search is being performed. The same keywords will have different meanings in different locations. It is also the same case on different contest.

People searching from different locations with different intentions want to have different kind of search result to be displayed. Search engines calculate the search locations and the intent behind the search before showing up the results. The nature of search results also depend upon what the user want to see based upon the web history.

However certain kind of searches does not change the way results are displayed because users from different locations want the same kind of result. In such cases Google and other search engines displays the same kind of result. In certain cases people in one country might be looking for result related to that specific location. Events and festivals are such type of search queries.

How to use Demographics in Search Engine Optimization

The main goal of Search Engine Optimization is to generate leads for products and services. If a product or service is shown to customers who is not interested will create negative effects. At the same time if the products or services is shown to the right customers then chances of getting more leads can be assured. Finding out the right customers involves study of the demographic data.

The location of the customers are of primary importance for lead generation. Through careful analysis of the Analytics data SEO strategies can be developed for finding out the right area to be targeted.

There are various statistical agencies which provide data about the income level of various age groups. Combining this with the amount of visits through Google Analytics can be used for finding out what price to be set up for the products. it is also possible to find out what products should be marketed to a specific income group.

For achieving full potential of the SEO factors it is essential to carefully analyze the age related factors. Only the targeted age group will be interested in a specific type of product. Based upon the taste of the age group it is possible to do the social media promotion and other related activities effectively.

Based upon the demographical factors like age and income the devices which are used to browse the internet also varies. This is also important as which products can be marketed through mobile devices and what product can be marketed through desktops.

Three Tips for Students in Reaching Goals during Examination Time

Preparing for examinations is a headache for most students and the following tips may help to prepare for examinations.

Understanding Subject
There are several method to help you know the subject in detail.  Sometimes the teachers will explain it to you, sometimes reading text books will help you and for some studying with friends is easier. As far as writing in examinations are concerned converting the matter that is understood to the answer paper is critical. Without proper understanding it will be difficult to convey the matter to others.

Asking Questions
It is vital to ask questions about what is being learnt and this depending on the concepts involved inside the subject. Asking questions to tutors, teachers and educators will be helpful in clearing the doubt that may arise during the learning process.

Testing the Knowledge
It will be good to conduct quizzes about things that have already learned. This will also be helpful in practicing for the examinations. The actual time taken during examinations can be calculated and how fastly you have to write can be judged during such mock tests.


Visit our blog on tips to develop a study habit among students


Five Important Stages in Social Media Marketing Process

Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process.

  1. Social Media Profiles
    Social Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media profiles to attract the customers.
  2. Social Media Community
    Creating a Social Media community in the form of Facebook Page, Linkedin Group or Google Plus Community is essential for every business. This gives the business owners control over the community and gives exposure to post content that can be helpful for the business. It is also possible to offer deals and discounts through such communities where many people come and read content.
  3. Content Creation Strategy
    The creation of content for social media is different from content creation for SEO. Posting of content in the form of text, images videos and infographics are vital for the success of social media plan. Proper use of keywords also need to be there inside the social media content to impress the customers in the first attempt.
  4. Interactivity through Social Media
    Brand mentions are essential for the success in social media. People like to be contacted and interact wit brands through social media to a great extend. Interactivity should also be part of social media marketing plan along with making connections.
  5. Maintenance of Social Media Platforms
    It is essential to check the social media profiles regularly in order to sort out negative reviews. Adding fresh content should also be part of social media marketing campaign. Joining and leaving communities and groups should also be monitored depending upon the popularity.

Top Internet Marketing Tips for Educational Institutions

As majority of students use internet, use of digital marketing is the most effective ways to convince students.

The usage of internet and other kinds of digital platforms have increased in the recent times. As majority of students use internet, use of digital marketing is the most effective ways to convince students. As more and more educational institutions like schools colleges and online institutions are adapting digital technologies in their curriculum. Usage of digital mediums inside the schools also have increased in the recent past for marketing purposes. Prospective students can also be contacted through various internet marketing methods.

The following are some of the reasons for using digital marketing for educational institutions.

  • Those students who are interested to join the courses are searching on line for better educational institutions.
  • Most of the students spend their time at internet that traditional media like news paper television etc.
  • Advertisements having visual elements on internet are more effective that using them in traditional media.
  • Most of the parents evaluate the performance of a school based on the presence on internet.
  • Students also prefer schools and colleges having interactive websites.
  • The presence of educational institutions on Social Media is also counted by students while choosing a course.
  • As far as taking admission in educational institutions are concerned internet is the most utilized platforms
  • Students who are residing out of station search internet for knowing more about the institutions
  • Internet is the most convenient option one can choose for taking admission process.

Misconceptions About Search Engine Optimization

There are several myths associated with Search Engine Optimization. The following are some of those who are popular among SEO Companies.

Importance of Content
Most of the time popularity is more important than content as far as SEO is concerned. If a particular website have maximum number of visitors with respect to a topic then that website will be ranking on top of search engine rankings irrespective of the content. Most of the time websites having good content are visible in lower search engine rankings due to the fact that they are less popular than the websites in their area of expertise.

Importance of Google’s Terms and Conditions
Even after following the Guidelines associated with Google websites may not rank high on search engine results page. Most of the time the first two or three results will be coming from Google Ads which the customers click at large scale. Only a company investing in both Search Engine and pay per Click Management will shine in the sphere of Digital Marketing.

Importance of Whitehat SEO Methods
Most of the practices followed by Search Engine marketing professionals around the world are either Black Hat or Grey Hat methods. There might be sudden increase in number of visits if blackhat methods are used but once Google finds the deceptive method the website will be suffering in long term. Websites reported for webspam also perform low on search results even if nothing wrong has been done on the website.

Importance of Exact Match Domain Name
There has been much debate on the fact that exact match keyword in the domain name can affect search engine optimization. For certain business having keyword in the domain name have advantage over those website that are not having them. Some business now prefer to have a keyword rich domain as well as branded domain as part of their business.

Why Sitemap is Important for Search Engine Optimization

Search Engines comes to know about the pages on the website through XML sitemaps. Its is also true that Search Engines can find web pages based on backlinks from other websites. As the Search Bot is crawling and indexing millions of pages an XML sitemap can help to crawl a website more effectively.

The Sitemap for a website need to be updated regularly whenever there is an increase in number of pages. The web pages in the website is listed in the order of importance through specific markup inside the XML sitemap. The frequency upon which the content is updated also is given at the top of the XML Sitemap. Google does not guarantee the inclusion of all pages in its index which is given in the XML sitemap.

The fullform of XML is Extensible Markup Language which is a type of Markup Language which was commonly used for web pages for sharing information through tags. The XML tags <urlset> and
<url> are used for formatting  and <loc> is used for identifying the URL.

Optional Meta Tags include <lastmod> for knowing last modified date and <changefreq> which is about the web page changing frequency. Sometimes <priority> tag is given to denote the importance of page from the root domain on a scale of zero to one.

A common XML Sitemap will be having the following structure.

< urlset >
< url>
< loc></loc>
< lastmod>2015-01-01</lastmod>
< changefreq>monthly</changefreq>
< priority>1.0</priority>

The XML sitemap can be submitted through Google Search Console and it is also possible to see the last downloaded sitemap by Google. Once an XML sitemap is uploaded and the site is crawled it can be seen through the Google Search Console. The links obtained to the website and the number of recently indexed pages can also be seen through Google Search Console.

Creation of XML sitemap by giving proper priority for the top pages is necessary while doing new design or redesign of the website. It can be used as a guiding point to tell search engines about the importance of the web page and hence it is considered as an essential part of search engine optimization.

Why Context of Search is Important in Search Engine Optimization

Finding out the context of the search from the data related to keyword through various Analytics tool is advantageous in doing Search Engine Optimization. It is essential in SEO to use the language of the visitor for making the content to be related to the context of the search.

The use of keywords which helped in the user to reach at the site can be seen through analysis and this will open up the ideas for choosing the right keywords on the web page.

There are several factors that contribute to the intention of the search done for getting results.

  • The first factor affect the context is the environment from which the visitor is browsing the web page and the circumstances that lead to the search. By environment it is meant whether the user is searching from home or office or while traveling etc.
  • The device through which the search is being performed is also a factor contributing to the context for search as mobile and tablet devices are used on the go.
  • The need for urgency is another factor for majority of searches and this can also relate to the context of the search.
  • Duration of searches which can be seen from the statistical data of a web page throws light into whether the visitor want quick information or detailed information.
  • Use of Navigation links menus and links within content can be used as a gauge in measuring whether the visitor is new to the website or returning visitor.

There can also be generalised searches which can not be related to any particular context.

Top Five Tips on Crawling and Indexing in SEO

Crawling of websites by search engine bots are important for making the web pages on the site being indexed by Search Engines. There are several factors that contribute to the easy crawling of a website. Depending upon the importance of articles search engines crawl and index pages in its database for specific period of time. This process is very important part for successful search engine optimization. The following are some of the tips for increasing crawling and indexing of the website.

  1. Regular Content Updation
    One of the most important criteria for search engines to index a web page is the content. Websites having content being updated regularly will be crawled more frequently than those having static content. One of the many ways to have fresh content on the website is by implementing a blog on it.
  2. Sitemap Creation
    Creating XML sitemap helps search engines to crawl the web pages depending upon the priority. Some of the content management system provides facilities for updating sitemap as soon as new content is being published. It is also essential for websites to submit the sitemap to Google Search Console for easy crawling.
  3. Duplicate Content
    If the website is having duplicate content then there will be difficulties in getting the web pages being indexed easily. If there are multiple web pages with same content search engines will take the web page that is more relevant to the query. Removing web pages having duplicate can increase the chances of crawlability and indexability.
  4. Loading Time
    If the loading time for web pages are pretty high then crawling of the website will take more time. In such cases the search bots crawling a website will become slower. This also affects the latest pages being indexed.
  5. Blocking Pages
    It is not necessary that search engines index all the web pages in a website. Admin pages and website folders should not be allowed to crawl by the search engine bots. Adding Robts Text is an easy way to do so. It is also advisable to add no follow no index tags to the web pages in the head section for preventing crawling and indexing.

How to do Search Engine Optimization for Website

Search Engines like Google Bing and Yahoo is changing their Search Engine Algorithms for improving the quality of search results. The purpose of doing Search Engine Optimization is to improve the quality of the website to make it search engine friendly to be listed on showing up in the Search Engine Results Page. Through search engine optimization the user experience can be improved on different types of devices. The following are some of the usual techniques adapted for doing the Search Engine Optimization of the Website.

Quality Content
Google Bing and other search engines promote fresh content which is having good quality. The relevance of the content depends upon its usefulness and upto what extend it is educational in nature. It is also known through various surveys that users also prefer quality content useful for reading. While publishing content one should also take care about mixing content in various forms such as images, videos and infographics.

Keyword Placement
Search Engines like Google and Bing give priorities to keywords in the web page. The number of times a keyword is appearing on a website in comparison with the total number of words on the web page is having priorities given by the search engine algorithms for showing up on the search engine results page. Having relevant keyword in the Title, Meta description and content of the web page is necessary for listing the web page in search results. The keyword density within a web page also need to be within the limits to make sure that no keyword stuffing is occurring.

Title and Meta Tags
Creating relevant title and meta tags are necessary from Search Engine Optimization Point of View. It is the title and meta description that is listing on search engine result page that makes the users click on the link. Proper usage of meta tags and title tags will have advantage for SEO. Commonly alphabets and numeric digits are used in title and meta description tags. Separators are used to keep the keywords ain groups in tile tags. It is also advised to keep the title and meta description tag unique for each page.

Keywords in Anchor Text
While hyperlinking care should be taken to include keywords inside the anchor text. This will make the website that is linking to be more relevant to the keyword in the anchor text. Search Engines like Google and Bing provides weightage for the use of anchor text on the web page.

Backlinks coming to the web page from other websites having high page rank will have considerable effect in Search Engine Optimization factors of the website. The trust factor from an authoritative website makes the content on the linking website more relevant to the keyword. sharing content over various social media platforms will also increase chances for more visits to the website.

Keywords in URL
Having keywords in the domain name and url is advantageous in the case of Search Engine Optimization. resolving www issues with domains is important as there might arise problems concerned with duplicate content. Age of the domain also plays an important factor in the case of SEO. It is good to purchase old domains without any spam issue for better Search Engine Optimization effects. Using sub directory or sub domains in the url is also beneficial for listing the website in Search Engine Results Page. usage of keywords in the domain will tell the user that the website is relevant to the search query being executed.

Having a clear navigation structure helps the end user to easily go to the relevant pages once the website is reached through search engine. The number of clicks to reach a web page also plays an important role in Search Engine Optimization. Sometimes it is also necessary to put no follow attribute for Search Engine Optimization factors.

Broken links and Sitemap
The website need to be checked for any broken links and ensured that 404 errors are not happening frequently. It is also necessary to create an xml sitemap and submit the same to Google for better indexing. Having an HTML sitemap will make the experience of the user more easy.

Purpose of a Web Page – An SEO Perspective

The purpose of having a web page on a website is of utmost importance because only through it one can say whether the outcome of visit on the web page is a success. From the first moment of making the sitemap for the website itself a clear idea should be there regarding what are the primary reason for putting a web page. Google and other search engines have defined defined different purpose behind the search queries. Depending upon the requirement by the visitor the web page with most relevant content is being displayed in search engine results page.

Each web page on a particular website should have a purpose for the visitor. The amount of helpfulness is the primary factor for the quality ratings provided by search engines. A web page that doesn’t have any purpose for the visitor can be of deceiving quality and web pages created with the intent of manipulating search engines will be having low quality score.

A Web Page must have any of the following Purpose for helping the visitors

  • For sharing information regarding a particular topic.
  • For sharing information regarding a particular person place or its social importance.
  • For sharing images or other kind of media which can be shared over various social media platforms.
  • For entertaining audience with a certain kind of media.
  • For expressing an opinion about anything that’s having significance.
  • For sharing files or downloading Information

The purpose of the web page should be clearly written inside the content of the web page. A web page having misleading or pointless opinion will not be considered as quality content by search engines.