Whenever there is an algorithm update from Google most of the internet marketers get confused. The current process which will be going on gets affected through such updates. The following are some tools which can be used for finding out the insights required for doing seo to a website. Through analyzing these tools one can concentrate on the elements which are important to the website.
Google Search Console (Google Webmaster)
The best way to analyze a website is through Google Webmaster Tools which has been renamed to Search Console. There are different sections inside the search console like Search Appearance, search Traffic, Google Index and Crawl. Search appearance generally includes HTML improvements suggestions by Google which includes structured data implementation. Search traffic allows to verify the links to and from the website, search analytics, mobile usability and international targeting options. Google index includes number of pages indexed and keywords inside the website. Crawl errors and issues are also visible with this tool.
The purpose of Pagespeed Insights is to make web pages faster. Every website can be checked using the tool along with mobile friendly tool from Google. Pagespeed tool provides things that should be fixed and things that can be fixed for improvement of pagespeed. This generally includes browser caching, compression, render-blocking scripts, above-the-fold content, Optimizing images, Server Response Time etc. Mobile friendly tools warns if content is wider than screen or links are closer.
This is a Google Chrome extension which is developed primarily for web developers and website designers. If a web page have several links it will be difficult to check whether all the links are working. This tool highlights the valid and broken links found on the web page. This tools also lets you check the no follow and do follow links.
Moz Analytics tools helps in determining various aspects of a website for improving ranking through search engine optimization.Open Site Explorer
Open Site Explorer gives an idea about domain authority, Page Link Metrics, Page Social Metrics. The inbound links, the links that are just discovered, top pages, linking domains, anchor texts and spam analysis can be seen through Open site Explorer. For paid subscribers link opportunities and advance reports can be accessed.Mozbar
This is a toolbar which can be installed in Firefox and Chrome. Important SEO metrics can be accessed through this tool. The difficulty for a keyword in attaining ranking as well as social media metrics is also available through the tool.
Through followerwonk twitter analytics can be obtained and analysed with various factors. Things like where are your followers on twitter from can be seen through different visual elements. Customized reporting is also possible with this tool which is really useful in the case of twitter analysis.
Fresh Web Explorer
New link building opportunities can be monitored through the mentions of brand and competitors links is possible through this tool
This tool can be utilized for web pages that rank in search engines for the given keyword.
The difficulty for any keyword to rank on search engine results page can be determined using this tool.
This tools helps in finding out which keywords are present in the web page and also suggests recommendations for optimizing the targeted search terms.
Free SEO Report Card
This is a handy tool by UpCity for analyzing your site for FREE and see how it ranks versus your competitors. The final score will be displayed on the report page. Rank analysis on various search engines, Link building details, Onsite Analysis and website accessibility can be seen from the report.
Hubspot Website Grader
This online tool helps in obtaining personalised reports regarding performance, mobile readiness and seo factors. The performance factors include page size, requests and speed. Mobile readiness factors include factors that affect whether the website is mobile friendly. SEO factors includes Page Titles, Meta Descriptions, Headings and Sitemap. This tool also helps in suggesting what needs to be done in future to make a website mobile friendly.
Woorank provides in depth analysis of a website to create a report. This include a marketing checklist, Optimizing factors like SEO Mobile Usability and Technology factors, Social and Local promotion tools etc.
Screaming frog Spider
The SEO Spider Tool Crawls & Reports On several factors which are useful for the SEO. These includes errors, redirects, external links, different protocols, duplicate pages, Page Title, Meta Description, Page size, Page Response time, heading tags, meta refresh and a bunch of other factors.
Found SEO Tool
This tools factors categories according to errors, warnings and success factors for any given website. the analysis is done for canonicalization, robots, sitemap, loading time, link analysis, heading analysis, image analysis, keyword analysis, meta data analysis etc.
This tool displays the domain strength, links, image seo, social counts & mentions, page/technical seo, page speed and more. Other domains linking to this domain, Internal links from page, External links from page, Nofollow links, social Share, Google+ and twitter mentions, presentation of content and keywords, details about images, Robots text, Pagespeed and HTTP Response Headers can be found out using this tool.