What are the benefits of adding webinars to your marketing strategy?

A webinar is a live presentation over the Internet. You can host webinars using paid platforms or free services such as Google Hangouts, Skype, or GoToMeeting. The process of hosting a webinar, however, is time-consuming and involves considerable effort. The process includes creating a presentation, inviting participants, recording the session, and posting it online. 

Now, what’s the point of webinars in your marketing plan?

Webinars can be used as a powerful marketing platform and are continuing to gain momentum since video marketing became prominent.

Let’s dive into the main reasons why webinars should be added to your online marketing plan.

Helps you reach a wider audience

The main goal behind every marketing strategy is to reach the right audience so as to attract more customers. By using webinars, you can reach a wide audience around the world.  Furthermore, engaging with your target audience increases your brand recognition.

Form a library of content with webinars

Content creation is an inevitable part of every marketing strategy. The more engaging and relevant your content is, the more likely that your audience often visit your website and social media pages. Webinars help in enhancing your content creation. The content of webinars can be converted into other content forms suitable for social media or blogs.

Helps in credible lead generation

Webinars are a more credible lead generation strategy when compared to other forms of marketing strategies. It is obvious that people who register for webinars are more likely to get converted into potential customers. They register for webinars because they are truly interested in the topic.

Achieve quick ROI

Cross-channel marketing strategies inclusive of webinars make the conversion of leads an easier process. The attendees of webinars may turn out to be your potential customers if your webinar sessions are capable of building trust.

Organize and attend with ease

Webinars are equally convenient for both the host and the attendees. People, these days, prefer everything online in the comfort of their homes. Webinars are an excellent way to reach your target audience in a cost-effective manner.

How to promote your webinar?

Once your webinar is ready, you’ll need to promote it. Here are some tips:

  • Use social media to spread the word. Post updates on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and other networks.
  • Send emails to your contacts. Ask them to join the webinar and forward the invitation to their friends.
  • Create a landing page where attendees can register for the webinar.
  • Promote the event through email newsletters, blogs, and social media.


A webinar is a great way to provide your audience with information and expertise. Taking advantage of webinars allows you to share your message directly with your target market. Webinars are great for building your brand and nurturing leads you already have. It is one of the best strategies to create brand awareness and reach a global audience.