Gone are the days when Mobile has been used only for communication purposes. In the new era various Mobile Devices are being used for downloading applications, making online purchases and payments and more importantly for Searching Information from Internet. The use of mobile devices have made the life simpler with fewer clicks. As Google has recently announced that Mobile Searches has overcome Desktop Searches it is getting critical that mobile visitors need to pleased with better user experience.
Portability and Connectivity
One of the major reason why mobile devices have become popular is the portability factor. Business people who travel more have the option to connect through various mobile devices like smart phones and tablets. The ease at which customers can be reached easily is also contributing to the success of mobile devices.
Web Page Speed
As the time required to download a web page is considerably low for search engine optimized web pages it is quickly available while browsing through mobile devices.
Those websites which are optimized for mobile devices offer better user experience. More people are satisfied after browsing mobile optimized websites that desktop views. It is also easy to give a positive impression among customers through Mobile Searches.
Time Spent on Websites
As far as mobile visits are concerned the time spent on a particular web page is less in the case of mobile devices. Getting attention among customers is a crucial factor in such cases. This usually happens because most of the people visit the website through mobile devices on the go. If the navigation and user experience is poor chances are that you are loosing new customers.
Location based Search
As most of the websites are having Google Place pages visibility of store locations in searches through Google can get more leads. When Phone numbers are visible in the search result page for clicking it is much easier for the store front to get direct calls.
Click to Call
Websites that are optimized to view on mobile devices are having Click to Call option which makes it easier for the visitors to contact you immediately.
There are several ways like QR Codes and SMS through which the website link can be reached through mobile devices. This is especially helpful in certain areas of marketing where brand names are unique.
Compared to Mobile App development Mobile website development is much easier and less costly. In the case of Mobile Apps the device on which the App need to installed need to be configured.