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How to Use The Data Studio Enhanced AdWords Connector to Make Reporting Simpler?

How to Use The Data Studio Enhanced AdWords Connector to Make Reporting Simpler?

Google Adwords Manager Account (MCC Account) allows marketing professionals and agencies to link multiple Adwords in one account, so that they could use the platform easily for different clients or products.

Last week Google Data Studio Team released ‘Enhanced AdWords connector’ which enable the users to create reports for accounts containing multiple sub-account currencies.

In the earlier version it was only possible to connect to an entire MCC account as the data source for setting up a Data Studio report. This enhancement allows users to define a data source by selecting up to 75 individual sub-accounts within an MCC account.

When sub-accounts are set to different currencies, it becomes complex for an advertiser. Currency fields like Cost and Avg. CPC cannot be aggregated correctly across these sub-accounts unlike other metrics such as impressions and clicks. Enhanced version of Data Studio Adwords Connector allows MCC account holders to filter sub-accounts by currency to avoid this problem, and removes currency fields from the connector if multiple currencies are present.

Alon Gotesman of Google Data Studio team announced this enhancement on Adwords blog on February 10th.