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Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process.
- Social Media Profiles
Social Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media profiles to attract the customers.
- Social Media Community
Creating a Social Media community in the form of Facebook Page, Linkedin Group or Google Plus Community is essential for every business. This gives the business owners control over the community and gives exposure to post content that can be helpful for the business. It is also possible to offer deals and discounts through such communities where many people come and read content.
- Content Creation Strategy
The creation of content for social media is different from content creation for SEO. Posting of content in the form of text, images videos and infographics are vital for the success of social media plan. Proper use of keywords also need to be there inside the social media content to impress the customers in the first attempt.
- Interactivity through Social Media
Brand mentions are essential for the success in social media. People like to be contacted and interact wit brands through social media to a great extend. Interactivity should also be part of social media marketing plan along with making connections.
- Maintenance of Social Media Platforms
It is essential to check the social media profiles regularly in order to sort out negative reviews. Adding fresh content should also be part of social media marketing campaign. Joining and leaving communities and groups should also be monitored depending upon the popularity.