E mail marketing one of the best method for reaching out to customers directly. While some argue that social media is better than email marketing, the number of people getting converted to leads are coming through email marketing campaigns.
Normally emails are sent to customers who have previously signed up for a newsletter by providing contact details. So targeting those customers with accurate precision is possible through email marketing only. Because of this many organizations still believe that email marketing is very important to their business. The strategies that is adapted for email marketing need to be modified for increasing the relevancy.
Most of the emails are being opened on mobile and tablets than on desktops. By incorporating a mobile responsive web design people will find it easy to read on. While sending newsletters the templates should be tested whether it looks fine on different screen sizes. In 2015 more mobile views will be coming from mobile devices through the email.
Many social medias are offering messaging services which are similar to emails. As Facebook and Google offers emails which can be used to receive emails more social media will be offering emails in the future.
Another major change that will be going to happen will be emails delivered based upon locations. this will be possible with applications which can be customized to send emails when a user reaches a location.
The amount of spam mails received has decreased over the years. With the entering of Gmail tabs the amount of spam being read has declined to a lower amount. Within the coming 5 years almost 100% reduction in spam can be predicted. So signing up newsletters and sending emails to the subscribed readers will dominate in the coming years.
As more people will be reading emails which are filtered with spam the amount of reaching for subscribed mails will be higher. This will increase the trust among consumers for the marketer. More tailored content will be available for people to consume through emails.