February 16, 2017
1. Research about Gateway Providers

How to integrate an online payment gateway to a website? 6 Simple steps Updated in 2017

1. Research about Gateway Providers A payment gateway is a service that allows your website to receive credit card, debit/prepaid card or internet banking payments form the customers who buy your products and services. There are many payment gateways available to choose from. Choosing the right payment gateway that provides good service and lesser costs is the very first thing to do. 2. Choosing the right service These are some of the payment gateways available. Some of them are global services where most are restricted geographically. 2C2P Adyen Atos ecoPayz Fortumo Instamojo Payment Gateway PayPal Payoneer Red Dot Payment WebMoney […]
February 15, 2017
How to Use The Data Studio Enhanced AdWords Connector to Make Reporting Simpler?

How to Use The Data Studio Enhanced AdWords Connector to Make Reporting Simpler?

Google Adwords Manager Account (MCC Account) allows marketing professionals and agencies to link multiple Adwords in one account, so that they could use the platform easily for different clients or products. Last week Google Data Studio Team released ‘Enhanced AdWords connector’ which enable the users to create reports for accounts containing multiple sub-account currencies. In the earlier version it was only possible to connect to an entire MCC account as the data source for setting up a Data Studio report. This enhancement allows users to define a data source by selecting up to 75 individual sub-accounts within an MCC account. […]
February 14, 2017
3 Major Safety Updates on Twitter – February 2017

3 Major Safety Updates on Twitter – February 2017

Ed Ho, VP Engineering @Twitter announced a major update on safety features in Twitter. This update intent to stop the creation of new abusive type twitter accounts. People who create accounts in Twitter for only harassing and abusing other users will be closely monitored and if necessary, their accounts will get suspended permanently. Going further, steps are being taken to stop them from creating new profiles in twitter. Twitter is going to make their internal search results safer by removing tweets that contain potentially sensitive content and tweets from blocked or muted accounts from their search results. In the coming […]
November 28, 2016
Top Online Learning Trends in Higher Education in 2017

Top Online Learning Trends in Higher Education in 2017

Institutions delivering online courses are finding it difficult to stay on top due to the growing demand of end users. Every year new requirements are being added to the ever growing list of demands by the users. The following top factors elaborates the trend of Online Learning Trends in Higher Education. Gaming The opportunities that exists for gaming looks promising in the year 2017 due to various success factors occurred in the previous year. The dynamics of gaming while being applied to environments outside the spectrum creates more opportunities.  Incorporation of gaming  will be motivating more users into online learning […]
November 21, 2016
Top Five Social Media Trends to watch for 2017

Top Five Social Media Trends to watch for 2017

The popularity of Social Media Websites will be dominating in the year 2017 too. The impact of Social Media on our lives are so great that it affects the way we work play and socialize in the virtual world. The following are some of the trends that will be happening in the year 2017. Live Streaming The technologies that helped us to upload videos through mobile devices will giving way to live streaming features introduced by Social Media Platforms like Facebook Twitter and YouTube in the year 2017. The trend of sharing updates through live streaming videos can help business […]
November 16, 2016

New Facebook Feature to Generate Engagement

There is a recent shift of consumers from Desktop to Mobile Phones due to the many functions available on the devices. Even though it is easy to generate web presence online business organizations are finding it difficult to get more leads. Facebook has recently introduced certain features which enable business to get more engagement from consumers in an easy way. Some time ago Facebook has introduced Call to Action buttons on Pages in order to help customers take quick actions. However after clicking the Cal to Action button some of the web pages being displayed are not user friendly which […]
November 15, 2016
Complete Tumblr Marketing Plan as part of SEO

Complete Tumblr Marketing Plan as part of SEO

Tumblr blogs are an effective tool in marketing over internet. It has been found that Tumblr web pages are indexed by Google and other search engines and shows up in search result page. Various SEO Techniques like Keyword Marketing and Social Media Marketing can be done through Tumblr. Compared to other marketing methods the time taken by Tumblr blogs to get indexed are more and this usually keeps SEO Professionals from turning down Tumblr Marketing. The first step in getting the Tumblr web page indexed is submitting the URL to the Search Engines like Google. This helps the web page […]
November 14, 2016
Progressive Web Apps - The Future of Web Development

Progressive Web Apps – The Future of Web Development

Progressive Web Apps (PWA) are special web apps that are a hybrid form of regular web pages and Mobile Apps. Progressive Web Apps utilize the features provided by modern browsers in combination with the benefit of mobile apps. A progressive web app can be viewed as a mobile app which was developed like a website. Modern browsers help to add icon to the home screen add push notifications on updates and browse progressive web apps offline. The lower time needed to develop a website compared to an app is combined with the deployment of mobile app through progressive web apps. Mobile […]
November 10, 2016

All You need to Know about the working of DNS

The Domain Name System or DNS is the main part of internet which matches the domain name to the IP Address on which the website is hosted. This is done because it is not easy to remember the IP address. DNS also provides information about the domain names which commonly include Email Services. Without DNS the user will only be able to visit the visit through the IP address. How does DNS Work The client enters the domain name www.yourcompany.com in the address bar of the browser. The client computer first checks its own DNS cache for this information. If […]
October 28, 2016

Merits and Advantages of ASP.net by Microsoft Corporation

As the demand in market grow for building dynamic web pages and web applications Microsoft Corporation created ASP.net. Being part of the .net framework ASP is used for creating web page feature rich websites and web based applications. Dot Net framework offers various possibilities of using with J#, C#, VB apart from ASP. Web developers usually creates powerful applications using Visual Studio  which is developed by Microsoft Corporation. The web server which is used to host ASP based websites will be running on Windows. In early days web pages were of static nature and content of the web pages need […]
October 27, 2016
Five Important Stages in Social Media Marketing Process

Five Important Stages in Social Media Marketing Process

Social Media marketing requires a great deal of planning for attaining success. Following are the various stages in Social Media Marketing Process. Social Media Profiles Social Media Profile is one of the first elements that a prospective customer will visit while doing research about your organization. So it is essential to freshen the social media profiles to attract the customers. Social Media Community Creating a Social Media community in the form of Facebook Page, Linkedin Group or Google Plus Community is essential for every business. This gives the business owners control over the community and gives exposure to post content […]
October 26, 2016
How to use Demographics in Search Engine Optimization

How to use Demographics in Search Engine Optimization

The main goal of Search Engine Optimization is to generate leads for products and services. If a product or service is shown to customers who is not interested will create negative effects. At the same time if the products or services is shown to the right customers then chances of getting more leads can be assured. Finding out the right customers involves study of the demographic data. Location The location of the customers are of primary importance for lead generation. Through careful analysis of the Analytics data SEO strategies can be developed for finding out the right area to be […]
October 25, 2016
Facebook Social Media Marketing Tips and Tricks

Facebook Social Media Marketing Tips and Tricks

Facebook is one of the most successful Social Media marketing Platform. Even though most of the people use Facebook for chatting with friends and sharing content in the form of images and videos, there are several advantages for using Facebook for Business Purpose. It is also possible to get leads from facebook through Social Media marketing Strategies. The following are some of the facebook marketing Tips and Tricks for Business. By adding Facebook Button Link on the Website and Blog existing traffic can be leveraged to the Facebook Page. While sending Email marketing campaigns if Facebook Page Link is attached […]
October 24, 2016

How Mobile Internet change the way we browse Internet

The use of internet through mobile not only free us from the restraints of connection through wires in desktops but also helps people who doesn’t have any means other than mobile to connect to internet. The latest report from Internet Society give importance to mobile usage and how this has changed during the last few years and will change in future around the globe. With the latest array of devices that is available in the market the reach of internet varies across multiple combinations in functionality. About 94% of the population worldwide has been connected through mobile network, 48% of […]
October 23, 2016

Using Advanced Search Techniques in Google

Sometimes it is difficult to find out results through Google Search. Google offers advanced search for finding out complex search queries. The advance search can be done with respect to websites and images. The following filters can be used for finding out information in Google Search for websites Language of the Website Website from a Region Last Updated Date of the Webpage Search within a Web Site or Domain Finding out Where the search terms appear on the Web Page Safe Search for excluding content Search Results based on Reading Level Expertise Searching particular types of Files. The following filters […]
October 22, 2016
Keyword Strategies 2017

Best Strategies related to Keywords for 2017

Buyers from around the world search for specific words while thinking about buying products or availing services. For these reasons it is essential to make your website visible when people look for these keywords. If the website is not found on top of search engine results page for frequently used keywords competitors will be gaining customers. Due to these reasons having a keyword strategy is the primary thing for a website becoming success. While doing keyword research it should be kept in mind that if the website is not visible in the first few pages it is difficult to get […]
October 22, 2016

Top 5 Tips for Improving Conversion Rate Optimization

If the number of visits coming to the landing page is high and the rate of conversion is pretty low then it is time to do a detailed study about conversion rate optimization. The following are some of the tips for increasing the Conversion rate Optimization. 1. Analyzing Competitor’s Strategy One of the reason why your competitors are gaining multiple conversions are because of their strategies tested several times. Tracking your competitor’s landing page properly by taking the screenshots is a good way of getting know how they are changing various elements on the web page. It is also good […]
October 21, 2016
Website Accessibility and its effect on SEO

Importance of Website Accessibility and its effect on SEO

Web Accessibility is a term coined to express the things that are done for ensuring the access to the features and content of a website. Web accessibility and Search Engine Optimization are interrelated in many ways. Content which are readable by the users and the SEO optimized content are both readable by Search Engines. Screen Readers which are used for accessing information by people with disabilities are relying on the structure of the content and semantics for the users. Search Engines crawl content and index them in their database and shows the content depending upon relevancy when asked by users. […]
October 20, 2016
Crawling and Indexing in SEO

Top Five Tips on Crawling and Indexing in SEO

Crawling of websites by search engine bots are important for making the web pages on the site being indexed by Search Engines. There are several factors that contribute to the easy crawling of a website. Depending upon the importance of articles search engines crawl and index pages in its database for specific period of time. The following are some of the tips for increasing crawling and indexing of the website. Regular Content Updation One of the most important criteria for search engines to index a web page is the content. Websites having content being updated regularly will be crawled more […]
October 19, 2016
Guide for Creating Successful Facebook Ad Campaigns

Guide for Creating Successful Facebook Ad Campaigns

With more than 1.5 billion monthly users Facebook is one of the most successful social media platform all over the world. Every business should master Facebook to utilize the potential to reach the targeted market. Majority of people browse for information and read news through facebook rather than looking for other news websites and Google. There are mainly four types of Facebook Ads. They are listed below. (a) Sponsored Stories on Mobile and Desktop (b) Sidebar Ads on Desktop (c) Mobile App ads (d) Video Ads. All the above ads are having different layouts and sizes. The Facebook Ads can […]
October 18, 2016
Content Strategy for your Website or Blog

Tips about Creating an Evergreen Content Strategy for your Website or Blog

It has been published on several authoritative websites that for any successful website there needs to be Evergreen Content. Content about topics which are relevant to the subject even after months and years is called evergreen content. Such content will be kept as reference by many because of their relevancy to the concerned website or blog. Even Though there are several articles which create hype through news and goes viral through social media are available for the masses the importance of reference websites and blogs never diminishes. The content which comes as news articles, statistical surveys and information which are […]
October 17, 2016
Three Important Social Media Trends to Watch in 2017

Three Important Social Media Trends to Watch in 2017

If the number of social media websites available on internet was less it would have been easy for digital marketers to promote goods and services. Also the audience that use social media have diverse choice and are scattered across several social media platforms. Majority of brands find it difficult to be updated with the latest trends among social media. The following are some of the major trends that should be watched in 2016. Social Media Commerce Social Media Platforms like Twitter facebook and Google Plus has added several features for doing e commerce through their platforms. Through signing up using […]
October 16, 2016
Effect of New Domain Extensions on Internet Marketing

Effect of New Domain Extensions on Internet Marketing

One of the most important thing to be considered while registering a domain is the domain extensions. This is also known as TLD or Top Level Domain name extension. Several studies that are conducted with respect to internet marketing states that the extensions does not have significant effects on search engine rankings. However there are several advantages of using new domain extensions as part of marketing through internet. Domain extensions can be chosen with respect to the country which the website has prominant audience. This also gives clue for search engines that the website is concentrating its business to a […]
October 15, 2016
Facebook Video Marketing Tips for 2016

New Facebook Video Marketing Tips for 2017

The number of videos showing up on Facebook has increased in the recent past. More and more people watch videos through facebook. The autoplay feature of the Facebook video has given many opportunities for the marketing team. The following are some of the tips for optimizing videos for facebook marketing Purpose. Videos having inspirational theme usually are liked and shared by more people than marketing emails. It is not essential that you should be a professional video editor to make such videos. Sometimes simple narration accompanied by music can also create stunning effects. The second kind of videos that creates […]