Buyers from around the world search for specific words while thinking about buying products or availing services. For these reasons it is essential to make your website visible when people look for these keywords. If the website is not found on top of search engine results page for frequently used keywords competitors will be gaining customers. Due to these reasons having a keyword strategy is the primary thing for a website becoming success.
While doing keyword research it should be kept in mind that if the website is not visible in the first few pages it is difficult to get clicks through search engines. Keywords that are short phrases are searched more than the long keywords. If the keyword is popular the competition will be high and will be difficult to get search engine rankings.
The first steps in doing keyword research will be choosing a maximum of 5 keywords that a typical customer search over internet for your product or service. There are different keyword research tools out of which Google Keyword Tool is used widely for keyword research. Google Keyword Tool helps in discovering the keywords which might lead to your website.
There are different terms being used by the Google Keyword Research Tool. For example the average search volume indicates the average searches performed over twelve months for that keyword. In certain cases the number of searches may vary tremendously depending upon the trends. The traffic volume is also grouped by set of numbers which are aligned to the nearest possible group. Short keyword sets will be performed multiple times a month whereas the long tail searches will be performed once in a month.
It can also be seen that Google Keyword tools does not provide the full set of keywords being searched by the users. Only the most relevant keywords with respect to a particular keyword will be displayed by Google in Keyword Research Tool. Google Keyword Research tool also truncates symbols and stop words from the keywords list which are being searched.