The best way to start content is by asking questions to the readers which needs to be solved by reading the content. The more the reader will be ready to say yes to the questions being asked the more they will be engaged with the content. The message that needs to be conveyed to the audience needs to be explained in question and answer form in order to create more interesting content.
As designers and graphics professionals utilize white space to make visual impact content writers can also use them through paragraphs. The white space between paragraphs makes the content more appealing to the audience. The readability and accessibility factors can be enhanced through utilization of the white space.
Another way of making the readers attract to the content is the proper utilization of Bold and Emphasis given through out the content. Sometimes making the font in italics and underlining are also helpful in creating the content with concentration given to certain areas. Effective utilization of capital case is also useful in making the readers scan through the titles.
Using bullet lists and numbered lists also help readers in organizing the points which they keep for further reference. Making the content as bullets makes it easy to scan and easy to digest through major points. It also makes the readers think that the major points after sub headings are bulleted lists.