Internet consumers are using various devices to browse for information and purchase products and services through internet. The strategies that used to drive websites to the top of search engine rankings have changed. By researching single keywords alone will not be enough to get the idea of what consumers are searching for. Most of the searches that lead to actual product purchase involve long tail keywords. Short keywords will be having more searches and the competition will be very high whereas long tail keywords will be less popular and competition will be less. The following tips can be utilized as part of long tail keyword strategies.
Increase in Number of Pages
It is common practise to create single page and target multiple keywords to that page. Instead of this if long tail keywords are utilized on web pages it will be effective in driving attention to more pages. Having different product descriptions with long tail keywords are better than putting all products on one page.
Product Specific Pages
Most of the short keywords will be showing bigger brand pages and it will be good to target long tail keywords by small business to get advantage of the specific nature of the custom products. Search Engine Suggestions can also be used as a starting point in calculating the importance of the long tail keyword.
Having keywords with long description in the navigation will be good in telling search engines the importance of the web pages pointing to. Even though the traffic to the website will be minimized the quality of searches coming to the website will be more focused in the nature. Instead of ranking high for general topics it is good to show up for long tail queries.
Using long tail keywords as part of SEO campaign is of utmost importance as the number of leads are generated through long search queries.